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I am a coach. Should I put my prices on my website?If life is running you, if you see glimpses of living a life of something more than you need to read this..What does the future coach look like?- Definition: EMarketing Business Strategy - by Submitted on Mar 03, 2008 from Stephanie OuelletteInternet marketing, also referred to as online marketing or Emarketing, is the marketing of products or services over the Internet. The Internet has brought many unique benefits to marketing including low costs in distributing information and media to a global audience. The interactive nature of ...
Views: 2436 - Definition: Product Marketing Strategy - by Submitted on Mar 03, 2008 from Stephanie OuelletteProduct marketing deals with the first of the "4P"'s of marketing, which are Product, Pricing, Place, and Promotion. Product marketing, as opposed to product management, deals with more outbound marketing tasks. For example, product management deals with the nuts and bolts of product development ...
Views: 7858 - Definition: Global Marketing Strategy - by Submitted on Mar 03, 2008 from Stephanie OuelletteThe Oxford University Press defines global marketing as “marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives.” Oxford University Press’ Glossary of ...
Views: 13647(3 votes) - Definition: Concept Marketing Strategy - by Submitted on Mar 03, 2008 from Stephanie OuelletteA marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. Key part of the general corporate strategy A marketing strategy is most effective when it is an ...
Views: 10468(1 vote) - Beat The Phenomenon Of Awful Sale Statistics - by Submitted on Mar 01, 2008 from Kavita BIt is a purely shocking statistic that only 4 in every 100 affiliates, actually turn over more than a few dollars. This is a truly awful statistic, but one that can be easily changed. The reasons as to why this phenomenon of awful sales occurs are numerous. In this article, I will be dealing ...
Views: 586 - Crash Course In Getting A #1 Google Ranking - by Submitted on Feb 29, 2008 from G Entp7First, here’s the rundown of some of the terminology I’m going to use in this article – Inbound Links – Links coming into your site Outbound Links – Links leaving your site Cross Links – Links that you have “traded” with another site (i.e., ...
Views: 403 - Getting A Solid Internet Marketing Foundation - by Submitted on Feb 29, 2008 from santosh kumarAs we look at building our online businesses, many of us acknowledge, early-on, that we don't know it all. Those who don’t are almost certain to fail because they often attempt to apply techniques that simply don't work online - to their online businesses. The quickest way to online ...
Views: 684 - 7 Ways In Which You Can Overcome Excuses For Not Marketing Your Website by Writing Articles - by Submitted on Feb 29, 2008 from g Entp8Wannabe writers are full of excuses as to why they aren’t writing yet. Many of these excuses can be changed to proactive statements with a mere switch in attitude and perspective. How many times have you read an article, and said to yourself, “I could have written this.” Well, ...
Views: 509 - Welcome! - by Submitted on Feb 29, 2008 from Rob WallisDo you welcome your customers? Do they feel welcome in your store? Or are you one of those owners who sits behind the register and waits for somebody to buy something? The fact is, you need to greet your customers, or even your potential customers. Everyone needs to feel like you are happy ...
Views: 1167 - Visibility Marketing Tip #1: The Law Of Scarcity - by Submitted on Feb 29, 2008 from Rob WallisRobert Cialdini, in his book "The Power of Persuasion," speaks of the Law of Scarcity as one of the most powerful principles of getting people to buy that you can use. Quite simply, if people think that there is a limited number of something, they want it that much more. How many times have you ...
Views: 2299 - How To Conceptualize A Good Website - by Submitted on Feb 27, 2008 from Brian YalungOne thing that most people think of today is on how to be able to build a good website. Well, signing up for a domain name should be your first priority. With practically all people having the same thing in mind, do not be surprised to have a hard time finding your desired domain name. There ...
Views: 2893 - How To Generate More Sales With Headlines - by Submitted on Feb 26, 2008 from Lisa ManyonTake heed to headlines Your strongest benefit is your headline. Find the most compelling benefit and let it help you speak to your customers. What will your product or service do for your customers? Would you like to earn more money? The question above undoubtedly got your attention. That’s ...
Views: 1126 - How to Formulate Your Copy To Increase Sales - by Submitted on Feb 26, 2008 from Lisa ManyonOnce you’ve determined that you’re ready to create a promotional or marketing piece and you’ve considered who you want to speak to and how you want to present your information, you’ve examined features and benefits, plus brainstormed headlines, you’ll want to take the process a step a further. ...
Views: 1205 - Phonetastic! The Art Of Turning Enquiries Into Sales - by Submitted on Feb 26, 2008 from Krishna Everson:You’ve run a newspaper ad, handed out flyers, done letterbox drops and placed your yellow pages ad! Now the phone is going to ring off the hook, right? Well, maybe….and if it does, ask yourself if you are ready to turn the enquiry into a ‘sale’. You know the calls, the ones asking how much you ...
Views: 1398 - ProStar Network - by Submitted on Feb 26, 2008 from Remy NaCalling all inbound and outbound RFQ's, if your organization requires call center services, or telemarketing services the ProStar network will fit into your business plan quite well. Having been developed in 2001, it consists of a group of knowledgeable call center operators who are well versed ...
Views: 810 - Pro Star On Demand - by Submitted on Feb 26, 2008 from Remy NaThis software is amongst the best on the market today. On Demand is an aggregation of software that will enhance you business and give you complete satisfaction and control over your business organization. This package offers ProStar CRM, ProStar Lead Manager and the Contact Anywhere Feature, ...
Views: 1034 - IEX Total View Workforce Management - by Submitted on Feb 26, 2008 from Remy NaThis software package will give you a focused platform on which to assist you to build your business in your interaction centre. It will successfully help you to plan and also forecast your schedules and become much more proficient and professional in your business. It will give you real time ...
Views: 1241 - On Demand Mortgage - by Submitted on Feb 26, 2008 from Remy NaBuying mortgage leads can be frustrating and sometimes fruitless, as you may discover that on using these leads they are not very fresh at all. This leads to down time and negative time management, as they will only end up disappointing you after making endless calls and finding that these are ...
Views: 892 - Preview Dialer - by Submitted on Feb 26, 2008 from Remy NaThe latest product to hit the market is the Preview Dialer; this system makes making calls to customers so much easier and with far more efficiency. Simply select and click on a phone number in the list and place the call. You can even create a call list of prospective numbers from an import ...
Views: 753 - Artist Statements Do’s And Don’ts - by Submitted on Feb 21, 2008 from Alyson StanfieldAn artist statement is a necessary component of any professional artists’ portfolio or promotional packet. When writing your artist statement, DO: *Write in the first person. It is a statement, after all. *Be brief, 2-3 paragraphs at most. Always err on the side of brevity. You can write ...
Views: 2096 - Bringing on Brand Strategy To Realize Your Vision - by Submitted on Feb 19, 2008 from Nicole MckinneyA corporate brand is a proprietary visual, emotional, and cultural image surrounding a company and/or its products. Corporate branding and identity development is one of the most important investments a company can make. OEM has taken the plunge and has made a commitment to re-introducing and ...
Views: 1351 - Building Your Brand Through Relationships, Reality And Results - by Submitted on Feb 19, 2008 from Nicole MckinneyBranding is most commonly used to differentiate a product or service in the eyes of the consumer from a similar product or service offered by the competition. As a result companies use mass media campaigns, product identity (corporate logos) and graphic design to promote their product or service ...
Views: 1144 - Marketing In The 21st Century = New Media - by Submitted on Feb 19, 2008 from Nicole MckinneyThese days the key buzz words in the world of marketing and branding focus on New Media. What is New Media? It can be defined by the “concept that new methods of communicating in the digital world allow smaller groups of people to congregate online and share, sell and swap goods and ...
Views: 1327 - Embracing Social Networking In The World Of Web 2.0 - by Submitted on Feb 19, 2008 from Nicole MckinneyIn January’s news article I spoke about New Media and the importance of using various pathways to educate current and potential customers and provide access to products and services. This month I felt that it was important to talk about Social Networking. What is Social Networking? “Social ...
Views: 1173 - Sometimes....Less Is More - by Submitted on Feb 18, 2008 from Lisa ManyonThis morning a full page ad consisting of only 9 words, one graphic, a logo and A LOT of white space, caught my eye. Apparently Mr. Whipple is no longer with us. On page 12D of USA Today (yes, I’m traveling and it’s the morning paper I found outside my door) a cleverly placed add, packs a ...
Views: 1223 - How Can Direct Mail Be Used With Other Marketing Tools? - by Submitted on Feb 17, 2008 from Josh WhitenDirect mail is sent to businesses and consumers every day and is used by a very wide range of organisations and industries. A mailing, often accompanied by a letter, in the post has become a proven and accepted way of targeting your audience, with consistent conversion rates of about 1-5%. ...
Views: 712 - Direct Mail Or Email Marketing? - by Submitted on Feb 17, 2008 from Josh WhitenIt's an emerging debate that looks set to become more widespread in the future - which direct marketing method is most effective: traditional direct mail campaigns, or new generation email marketing? Direct mail is sent to businesses and consumers every day and is used by a very wide range of ...
Views: 872 - How Often Should You Clean Your Mailing Lists? - by Submitted on Feb 17, 2008 from Josh WhitenWe all know we have an obligation to maintain clean and accurate mailing lists. An accurate mailing list means more of your marketing messages will reach their intended audience, and you'll experience less wastage in your marketing spend. But if you're registered under the UK Data Protection ...
Views: 858 - How Can The Data Protection Act Affect Your Business? - by Submitted on Feb 17, 2008 from Josh WhitenWhat is the Data Protection Act? The Data Protection Act gives individuals in the UK the right to know what information is held about them, and sets out rules to make sure that this data is handled properly by the organisations holding the information. The Data Protection Act 1998 was ...
Views: 890 - Create Consistent Client Flow In Your Healing Practice - by Submitted on Feb 16, 2008 from Jenn GivlerEver since you discovered healing work, you use your gifts to really make a difference for people, to help them heal, and to empower them. You are really good at what you do. Your clients rave about your products or services. Don’t you wish you could look at your calendar and see clients ...
Views: 1197 - Spring-Time Marketing With The End In Mind - by Submitted on Feb 15, 2008 from Tim MooreMost people get in business to do what they love to do. But many have very little experience in marketing their enthusiasm. So I’d like to discuss your marketing in light of way people like to buy with the end in mind. In the advertising business, Spring is the season for Home Improvement ...
Views: 706 - Definition: Online Marketing Strategy - by Submitted on Feb 15, 2008 from Stephanie OuelletteInternet marketing, also referred to as online marketing or Emarketing, is the marketing of products or services over the Internet. The Internet has brought many unique benefits to marketing including low costs in distributing information and media to a global audience. The interactive nature of ...
Views: 1525 - Trying Too Hard To Make The Sale When Cold Calling - by Submitted on Feb 13, 2008 from Ari GalperFrequently when cold calling we make the assumption that if the prospect shows the slightest bit of interest in the product or service they will buy. We push hard to get the sale. This technique is a traditional sales method. We are often taught from the start to use this form. If they person ...
Views: 801 - Overcoming The Fears Of Cold Calling - by Submitted on Feb 13, 2008 from Ari GalperFor generations fears in cold calling have been overcome by simply pushing past them. There are several traditional methods that teach us that they are to be expecting and working past them is the best solution. However this solution doesn’t help the prospect feel more comfortable with the ...
Views: 834 - Letting Your Prospect Breathe While Cold Calling - by Submitted on Feb 13, 2008 from Ari GalperWhen we place a cold call we often expect the call to go a certain way and when the conversation sways of track we try our best to re-focus the call. I am sure this is because you have more calls to make…or you are trying to stay focused on the sale. Whatever your reason is you must ...
Views: 753 - Write Articles For Book Marketing --7 Reasons Why - by Submitted on Feb 13, 2008 from Judy CullinsIf you have spent time and money down the drain waiting for "word of mouth" to kick in, or multiple hours on networking meetings, you may want to investigate this number one way to publicize your web site, book, or service. Beginners welcome. And, once you learn the skills, you can delegate it ...
Views: 1252 - Function In Today's Markets - by Submitted on Feb 13, 2008 from D.S. EppersonI had a meeting the other day with an Ice Cream Executive. We were talking about marketing and what to do with today’s foods. He has an Ice Cream Store and he is best friends with a guy that owns a Jamba Juice. He said that Jamba Juice is the fastest Up and Coming in the US market ...
Views: 1121 - A Little Social Goes A Long Way - by Submitted on Feb 13, 2008 from Jack HumphreySocial marketing is a relatively new, often misunderstood form of online marketing that is reaping huge rewards for website owners who incorporate it into their marketing plans. I work with clients and customers who, while being very new to social marketing, are seeing results in the following ...
Views: 936 - How A Good Keyword Inspires Connection: A Soft Sell Point Of View - by Submitted on Feb 13, 2008 from Judith ShervenWhat’s the purpose of a keyword? Technically a keyword is used to find useful results in an Internet search. Type in your keyword and the search engine returns a list of sites where that word is found. And to be even more technical, a keyword (or any word for that matter) is a combination of ...
Views: 1042 - Why Does Selling Have Such A Bad Reputation? - by Submitted on Feb 13, 2008 from Judith ShervenHave you ever wondered why people resist the selling process — both the selling and the buying sides of it? After all, it’s a human activity that is fundamental to how we all live on this planet — a transaction process indispensable to the very fabric of existence — “I will give you this if you ...
Views: 799 - To Pitch Or Present!? - by Submitted on Feb 13, 2008 from Judith ShervenHave you ever wondered why the word “pitch” has become the term for selling? The salesperson makes a pitch; the words they use are a pitch; the listener is being pitched. Why is the word “pitch” — loaded with negative feelings and expectations — universally accepted as the term that ...
Views: 842 - The Truth About Emotions – A Soft Sell Confirmation! - by Submitted on Feb 13, 2008 from Judith ShervenAntonio Damasio, a world renowned neuro-scientist, argues that we use emotion to assign value to people, things, and events. And it is as a result of assigning value that we make decisions. Emotion first, reason second. Sound familiar? It should. There’s an old adage that’s taken as gospel ...
Views: 789 - Close The Sale Or Open The Relationship - by Submitted on Feb 13, 2008 from Judith ShervenEven if you’ve had nothing to do with marketing or sales you’ve no doubt heard the phrase “closing the sale.” For example, when you purchase real estate, the meeting where the documents are signed is called a “closing.” The transaction has been completed, product delivered, and money has ...
Views: 977 - Ready To develop Your Soft Sell Marketing Platform? - by Submitted on Feb 13, 2008 from Judith ShervenThe Internet has opened many and varied ways for consumers to search for, select, and buy what they are looking for. It’s no secret that, as a result, the consumer has more control over the process than ever before. This profound shift in the producer/consumer relationship has led to equally ...
Views: 1086 - Soft Sell Marketing — A Spiritual Even Sacred Process – Part 2 - by Submitted on Feb 13, 2008 from Judith ShervenIn Part 1 we looked at the first level of the marketing/sales transaction – the external level — dollars-given for solution-rendered. Now let’s look at level two — the internal transaction. Assume you are a marketer. Given that: As a marketer you offer a product or service that can solve, ...
Views: 851 - Upsell And Downsell From A Soft Sell Perspective - by Submitted on Feb 13, 2008 from Judith ShervenWhen fledgling marketers think about sales they generally see only one kind of sale — the first sale. And then they do what they can to get the next “first-sale.” So they are in a continuous, labor intensive push – to say nothing of the emotional strain. But there is a simple and profitable ...
Views: 1416 - Soft Sell Marketing — A Spiritual Even Sacred Process – Part 1 - by Submitted on Feb 13, 2008 from Judith ShervenMarketing your solution to a problem is a spiritual, even sacred process. Here’s why. Typically a marketing/sales transaction is thought of as dollars-given for a product-delivered. And that’s the way most people experience it. Why? Because our commercial culture has never looked at it any more ...
Views: 841 - Service Professionals, Work Less And Make More Money - by Submitted on Feb 13, 2008 from X YDo you want to work less while making more money? Why did you start your business? Did you start your business to work with clients, make a good living and spend time with your friends and family? Instead, many service professionals work very long hours and don't have any time to spend time ...
Views: 1039 - The Psychology Of Small Business Marketing Success - by Submitted on Feb 13, 2008 from Vitaly GrinblatWhat is your real goal in marketing and advertising your business? Most small business marketing is centered on getting a customer without giving much thought to this question. Even though the bottom line of is the bottom line, however in marketing it shouldn’t be your primary ...
Views: 607 - New Business Tips: How To Jumpstart Your Business - by Submitted on Feb 13, 2008 from Tuan HoangEntrepreneurs often start their ventures on shoestring budgets, hoping to present their fledgling businesses as professionally as possible while spending as little money as possible. Fortunately, there are numerous ways to stick to your budget without having to skimp on the necessities of ...
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