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If you currently do not view customer complaints as a valuable opportunity, you are ignoring a very effective strategic tool for success. In more than 35 years of professional experience in marketing, I can assure you that the effective handling of complaints and a good service recovery strategy ... Views: 2918
Have you ever become a victim of your own perfection paralysis when it comes to marketing yourself? I talked to a few clients this week who have been toying with the idea of putting together a talk to promote their services for months but haven’t done anything about it. The problem is they’re ... Views: 1349
If life is running you, if you see glimpses of living a life of something more than you need to read this..
The lies you tell yourself stop you from living your greatest life.
It's easy to look at the success of others and attribute it to their wealth or their education….
... or any ... Views: 5145
It’s easy to have big dreams and goals as a coach, to build a global profile and to have signifiant impact on a worldwide stage. There is nothing wrong with these goals, in fact I actively endorse them. However, many coaches fail to recognise the importance of becoming your “Neighbourhood’s ... Views: 5278
Starting a business is comparatively easier than growing and advertising it. Marketing your brand and then getting profits can be tiresome sometimes and you must be patient but all the time it’s not the case if you use some strategies like sweepstakes promotions and giveaways to boost your ... Views: 1084
The following tips and strategies are intended to help you grow your business more effortlessly and easily by using the tools that you already have at hand in a more expanded way. To help you spend more time working ON your business instead of being run BY your business. Giving you more time ... Views: 1275
Here’s your strategy tip or client attraction, how to get you more clients and leverage you and clone you and make you more money so you can make more money, be more successful, grow your business while working less.
About the idea of cloning you - This is what I share with my clients who ... Views: 1450
Aside from the marketing efforts needed to get people to register and attend your live webinar, it’s important to plan it out so you get the best conversions possible.
Below are some tips to create webinars that rock!
1. Add Interest With a Co-host. They can introduce you and set the stage ... Views: 1345
The logo is the face of your company and its design must represent your ideas to be able to create an impact on the customer’s mind. Believe it or not, logo is what most people connect with when the name of your brand comes up. Brands like Apple, Pepsi, Nike, and Chanel are known for their ... Views: 658
As a busy entrepreneur, you are probably creating articles, programs and teleclasses to provide value and attract more clients. But did you know your materials have more life to them than a one-time use?
To make the most of your productivity, you want to find ways to leverage these creations ... Views: 1082
Ranking highly on Google can be a daunting task for most local businesses, as a successful Local SEO strategy has many moving parts.
So for those of you who are DIYers…
Enjoy our Top 21 Tips For Local SEO below!
1. Conduct Keyword Research on Google Using The Keywords Everywhere ... Views: 991
I'm about to make your life so much easier.
Putting up a money-making website can be as simple as 1, 2, 3 -- just as long as you have these 3 crucial elements in place.
(And, if you don't have a website, I'm going to share just how easy it can be to get one up TOMORROW. Yes, it really ... Views: 872
A good visual strategy plays a crucial role in effectively engaging your audience on social media. If you look for effective ways to enhance engagement on your Twitter or Facebook, the best place to start is on your visual strategy.
A recent study conducted by HubSpot has showed that adding ... Views: 1141
If you just started a new business, you may be wondering “What are the most powerful first steps I can take to market your services?” I know it’s overwhelming because there are so many exciting marketing opportunities. However, there are three particular methods that you can count on to ... Views: 1006
Are you having trouble squeezing Client Attraction activity into your work schedule? If you already have a job or a growing practice, it might be tough. So how do you make time for the recommended hours you need to attract new clients?
1. What can you put the “pause button” on in your daily ... Views: 1020
Referrals are the best source for new business for your salon or spa. People trust recommendations they get from friends or family over advertising hands down. Even better, referrals feed on themselves: your happy clients refer their friends building your base of happy clients who refer their ... Views: 700
In order to build that residual income stream you desire, it may be necessary to take a look at some proven network marketing success tips. When first starting out in a marketing venture, things can often become confusing and disheartening.
Without the proper skills and knowledge, finding ... Views: 1478
One of the biggest reasons to become an affiliate online is there is truly a need for them! Many feel that since all affiliates have to do is focus on marketing that they're not overly deserving of what they earn! For the record this feeling is nothing but rubbish and is proven to be so by the ... Views: 824
According to PubMatic's Global Digital Advertising Trends Report, nearly three-quarters of advertisers plan to increase their digital video advertising budgets between 2019 and 2020 and only 1% of those Advertising plans to cut costs:
Video advertising in the future of global ... Views: 383
Having a successful blog requires patience, consistency and the willingness to develop content your readers will find of interest to them! The culmination of these efforts typically results in building a large and loyal following of return visitors to your site! It is this following that tends ... Views: 1191
There are certain social networking tips you'll want to pay close attention to when marketing your business online! Although these sites are great for helping you spread the word about what it is you do it is in the way you do it that will give you the best results! The key is NOT to be too ... Views: 1232
Today the web is filled with buzz about webinars. Everyone seems to have a webinar they are promoting these days.
Software developers that are demo’ing their software.
Coaches that are pitching their curriculum.
Speakers that are trying to cut down their traveling.
The reason for ... Views: 2071
Writing a business email is something any internet marketer MUST learn to do if earning a long term income is their goal! Anybody who has been online for even a short period of time has undoubtedly heard the saying 'the money is in the list' but only if you know how to compose an email ... Views: 862
There are compelling reasons to use sound on a website – and just as many not to. Consider, for example, that humans have the ability to recall things better through sound. If you had to learn the 50 states songs in elementary school or spent your childhood watching Schoolhouse Rock, this won’t ... Views: 639
When working online it is mandatory to capture the attention of your target audience and many successful marketers do so by using content! Whether you're a blogger or article marketer the best way to get readers to view what you wrote is to make a headline or title that forces them to take ... Views: 1130
Learning to improve your writing is the very first step towards becoming a good blogger! Sure, content creation is a factor but if you fail to make your point with readers your efforts are useless! In fact it is extremely important to recognize that the satisfaction of your blog readers is your ... Views: 1084
Many of us entrepreneurs are drawn to our particular profession by a specific defining moment or series of events that changed everything in our lives. Because of that moment, some of us dropped everything and decided to dedicate the rest of our professional lives to doing what we now do.
As ... Views: 993
If you've ever tried to promote your website using Search Engine Optimisation (SEO) you’ll know that it’s an ever increasing challenge to keep up with all of the algorithmic changes that Google implements on an almost daily basis.
Every year, Google makes around 400 changes to its ... Views: 2500
Content marketing is crucial for small business success. Not only does it strengthen brand image, it also impacts positively on ROI.
Studies have shown that traditional marketing techniques are becoming less effective in attracting new prospects to business. Those strategies are also costly ... Views: 2086
A lot has changed in the social media space over the last few years. Social media channels have rapidly evolved and changed the ways that businesses and marketers generate leads and target new customers. Companies are now looking at Facebook, Twitter and YouTube as the de facto standard to start ... Views: 2213
Branding strategies are commonly used by anybody looking to strengthen their online presence and this includes bloggers as well! By creating a strong brand awareness you give yourself a much better chance of standing out in the continuously growing global community of the internet! When blogging ... Views: 980
Writing blog posts is the best way of getting traffic to your platform provided what you offer is done so in a way that appeals to people! Posting on blogs is not an exact science but does require the use of common sense as to when and how you should write content for your readers! In that ... Views: 973
A question that many service-based business owners often ask is: “How can I expand my reach and get more clients?”
Is that something you’re struggling with too?
If you have amazing products and services, yet no-one really knows about you and you continue to struggle with how to ‘get more ... Views: 1086
As a recruiter, I almost never see different article publication references listed on the resumes of young, recent college graduates or, for that matter, executive level applicants. Having the word "author" on your resume is a heck of a lot better than not having it. Additionally, as discussed ... Views: 802
Search Engine Optimization (SEO) is a method that consists of growing web traffic to a website or webpage through a search engine. With the expansion of technology, as a financial advisor an online presence can play a significant role in your success. Having good financial SEO tactics or ... Views: 1608
If you found any of these difficulties while using your smart phone then it’s time to invest your money and time to develop an android app. This article basically serves the users who is interested in app development but couldn’t make it because of “lack of ideas”.
1. When you realize that ... Views: 1154
Making the decision to add social media to your marketing plan was a good one. There’s no question that it’s a smart, cost-efficient method for creating awareness, attracting a loyal following, building a solid customer base and boosting sales. Businesses everywhere are quick to attest to its ... Views: 1475
You may have a service that takes a little more explaining to help prospects and colleagues understand what you do. Not all services are immediately obvious in terms of who is being served or what the end benefits are. This can be challenging. Sometimes your marketing message needs to be refined ... Views: 1013
Social media is a powerful way to build a following, turn prospects into leads, and drive sales.
One of the biggest complaints I hear is that business owners are investing lots of time in social media and not seeing the returns on those efforts.
If you aren’t getting the social media ... Views: 1006
Your welcome package sets your clients up for working with you in a number of important ways. If done correctly, it does the following:
- Establishes boundaries
- Sets up expectations
- Provides rules
- Explains the best way to work with you
- Answers frequently asked ... Views: 1805
I’ve often said that the 3 best ways to attract clients quickly and consistently are:
1. consistent networking,
2. a stay-in-touch vehicle such as an ezine, and
3. a Client Attractive signature talk.
What’s a signature talk? It’s the one talk you give that you start to be known for, ... Views: 1058
Whatever type of business you are into, chances are you spend plenty of your time setting appointments. As a sales professional, there are still a lot of things you can do to enhance your knowledge and skills to get more appointments set.
Generating new businesses through appointment setting ... Views: 3270
Your job is on the line
No matter your level of expertise, you probably don’t know as much as you should. This is especially true in the digital marketing industry, where algorithm changes, design trends, and social media best practices are constantly in flux.
However, not knowing is not ... Views: 556
Online marketing these days has become a daily routine even for amateur internet marketers. Before, building an effective online presence is a difficult thing to master since only a few people knows how to do it. While the marketing department is a group of experts who promote a particular ... Views: 1269
Whether you are a start up or still at the beginning phase of your business, getting initial consultations is a huge concern. This is one of the most frequent questions I hear from my clients. Your consultation is the gateway to signing new clients and the fastest way to make money for a start ... Views: 996
What’s great about having a proprietary system is that it becomes what I call an “Accordion Talk” where you could deliver a 25-minute talk or two hours or a full day. It all depends on how much time you have for the presentation.
The key is to provide a lot of content and value so the ... Views: 1073
If your business is just getting off the ground, you need to build your subscriber list for marketing from zero. This list will be used for email marketing and direct mail. Here are eight easy ways to start off with a bang!
1. Put your previous business contacts on the list. Even if you are ... Views: 1003
It’s easy to see why video can be a powerful tool to help you sell more programs, products or services. The medium is very engaging and offers a fun way to share your marketing message. It also makes it easy for viewers to get to know you, leveraging the important Know, Like, Trust ... Views: 1039
Joint venture partnerships are a great way to expand your reach and build your list. This method is becoming more and more popular helping many business owners to increase their data base rapidly. But how can you find the right partners for your business and what do you say when you contact ... Views: 1120
Are you prepared to dig deeper into your affiliate marketing strategies? Once you've joined the program that fits your
situation, you'll want to build your customer base, and increase the reach of your marketing efforts to more potential
customers. Use the tips in this piece in order to ... Views: 5114