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I am a coach. Should I put my prices on my website?If life is running you, if you see glimpses of living a life of something more than you need to read this..What does the future coach look like?- Advertising Keeps Commerce Alive - by Submitted on Mar 27, 2008 from Lisa ManyonFrequently I am asked, “What do you do for a living?” My reply varies, yet usually starts with, “I work at an advertising agency.” There are few individuals who understand what that means, usually because they’re in the business, too. I’ve found that there seems to be a certain mystique about ...
Views: 1170 - 2d Cartoon Animation - by Submitted on Mar 26, 2008 from natisha nelAnimation is the rapid succession of a series of images in order to create an illusion of a moving picture. In other words, it is an optical impression of motion resulting from the phenomenon of persistence of vision. The moving pictures are produced through a string of consecutive images that ...
Views: 1446 - Brand Marketing - by Submitted on Mar 26, 2008 from natisha nelA brand helps in differentiating one company from another. Brand marketing is the process of developing the right image or corporate identity of your company to the marketplace. It is a marketing technique to reach the target audience of a product. A company’s brand extends to its ...
Views: 1171 - These Four Things Will Make Your Direct Marketing Successful - by Submitted on Mar 25, 2008 from alka ranaDirect marketing is built on four things. The other way to look at it is that when you think direct marketing is not working only one of four things can be wrong. Let’s look at each. 1.The Target – This is who you are sending your marketing to. The target is your list and the ...
Views: 642 - How To Get On Oprah - by Submitted on Mar 25, 2008 from Ed MadisonGetting on Oprah is the quintessential life experience that tops most experts' and authors' wish lists. Unknown authors become overnight bestsellers and novelty items have become trendsetting sensations – thanks to the mighty “O” show. So what is the pathway to talk show ...
Views: 825 - Put Your Business Strategies to Good Use In Online Printing! - by Submitted on Mar 24, 2008 from John MahoneyThe ultimate goal of your business is to be successful, scalable and tap into new market territories. Nothing seems to accomplish this more than the print media. With the advent of the Internet, online printing has gained tremendous momentum. You can now use important business tactics even in ...
Views: 624 - Marketing And What It Means To Your Business - by Submitted on Mar 24, 2008 from Nicole CalhounSo, you’ve decided to start your own business? Congratulations! Now that you have made that awesome step in the right direction, there is something extremely important that you need to ask yourself. And that is: Who are you going to share your opportunity and product or service with? Customers ...
Views: 892 - Influencing And Reinforcing The Behavior You Want In Employees And Customers - by Submitted on Mar 24, 2008 from R.L. Fielding“If only I could get people to do what I want them to do...” How often have you thought that … or said that? And how often has the answer eluded you? We’d love to think that employees will do the right thing and that customers will make the right choice, but since only a segment of your ...
Views: 589 - How Empty Words Can Cripple Your Sales Copy - by Submitted on Mar 19, 2008 from ERNEST NICASTROIn his keynotes and recordings, world-class motivational speaker and sales trainer Zig Ziglar often talks about the importance of having meaningful, specific goals. And he'll drive home his point with the rhetorical question, "What would you rather be in life, a meaningful specific or a ...
Views: 722 - What Are Your Words Worth? - by Submitted on Mar 19, 2008 from Lisa ManyonWord choice can change the perception and value of your business communications. Each piece of correspondence, promotional, marketing and advertising material your company produces is an investment in your success. Are you investing wisely? Think about the words “old” and “experienced”. They ...
Views: 1081 - 7 Surefire Signs of A *Virtual Violation and 5 Ways to Avoid It - by Submitted on Mar 19, 2008 from Lisa ManyonAs a small business owner you know the importance of marketing and investing in your businesses. This means attending workshops, trainings, conferences and maybe even entering business competitions or contests that can increase publicity. The intent is to further your business by networking with ...
Views: 1134 - Strategies for Network Marketing Success! - by Submitted on Apr 14, 2010 from Darlene TablerIf you are like most people who have joined a network marketing company, more than likely you were told to make a list of your family and friends. You were also told about the three foot rule. For those who don't know, the three foot rule is where you share your opportunity with anyone within 3 ...
Views: 925 - Are You Optimizing Your Website and Internet Presence - by Submitted on Mar 18, 2008 from Nicole MckinneyAre You Optimizing Your Website and Internet Presence? Today internet presence for most companies is common place. Many companies and businesses still find that their website is not getting the traffic that they would expect or maybe they expected that the traffic would automatically come, ...
Views: 1203 - The Quirky Way To Market Your Business - by Submitted on Mar 17, 2008 from Nancy MarmolejoBoring is out. Quirky is in. People don’t go into business for themselves because they want to be confined and constrained. They go into business because they are fueled by passion and the urge to freely follow that passion. In fact, a 2007 study by American Express listed “passion” as the ...
Views: 1034 - Suit Up And Show Up - by Submitted on Mar 17, 2008 from Nancy MarmolejoHow to Suit Up and Show Up for Success The first time I was called to go on a big Los Angeles TV station, I danced around my office in excitement, amazed that my efforts were being noticed by the outside world. My whoppin’ 3 minute segment would be broadcast live at the wee hour of 5:15 am ...
Views: 3133 - 6 Easy Tips To Continually Improve Your Blog - by Submitted on Mar 16, 2008 from craig andrewsWhile improving your blog may seem like a daunting task, I will show you 6 easy tips that will improve your blog in no time at all. These are just a few of many that can accomplish this task, but are ones that I use to improve my blogs and they will work over and over again. Comment at related ...
Views: 658 - Do You Have Enough Seminar Content - by Submitted on Mar 15, 2008 from Jenny HambyWhen you're planning your first event, you might struggle to figure out how much information you need to share to make attending your seminar "worth it" for attendees. Here are some suggestions: * If YOU don't think you're offering enough content, you're probably right. Trust your instincts ...
Views: 776 - From Idea To Published Book ... How To Self-Publish The Easy Way! - by Submitted on Mar 13, 2008 from alka ranaI've been involved in publishing for over a decade now as an author, editor, and project manager; however, it wasn't until just a few years ago that I decided to move into self-publishing. Indeed, my first few projects involved consulting for others and, now, I am involved in my own, personal ...
Views: 808 - 5 Easy Ways To Use Video To Attract More Clients - by Submitted on Mar 13, 2008 from Jennifer HaubeinAs a former NBC television producer I would like to share with you some easy ways to add video to your website or email newsletter. But don’t worry you don’t need experience in a television station control room. Thanks to the YouTube and other video sharing websites adding video to your ...
Views: 663 - 10 Mind Alerting Words That People Buy - by Submitted on Mar 12, 2008 from Gurbinder Dhillon1. Use the word "fast" in your ad. People want fast results, fast delivery, fast ordering, etc. Nowadays, we usually value our time more than our money. 2. Use the word "guaranteed" in your ad. People want to be assured they are not risking their hard earned money buying your product. 3. Use ...
Views: 787 - How To Work A Tradeshow When You Don't Have A Booth - by Submitted on Mar 12, 2008 from DeBorah BeattyFirst of all, remember that the folks with the tables paid for the privilege of presenting to those attending. Respect that. Then, turn your radar on for any and all opportunities to exchange your business cards with other visitors, vendors, caterers, etc. Everyone is a potential customer or ...
Views: 1060 - Article Marketing Seven Mistakes -And How To Solve Them - by Submitted on Mar 12, 2008 from Judy CullinsIf you are like me and have used article marketing for six years, you know how it boosts web site traffic and sells products for big profits. But, maybe you are unaware of Google requirements, or are making unknown mistakes that keep you from this free marketing technique's best ...
Views: 1236 - Why Should I Visit Your Website? - by Submitted on Mar 12, 2008 from Kay RossYou probably think that your company, your product or service and your website are as fascinating to everyone else as they are to you. I'm sorry to disillusion you, but the vast majority of your current and prospective website visitors out there don't care about you and your website; they're ...
Views: 1219 - How To Feature The Ultimate Benefits For Your Customers - by Submitted on Mar 12, 2008 from Lisa ManyonTo create the most compelling marketing and promotional pieces possible, you must first think from your customer’s perspective. Once you know what you want your promotional copy to do, who you want to talk to and how you need to say what you want to say to get results, it’s time to explore ...
Views: 1143 - Attract Motivated Real Estate Leads With A Website - by Submitted on Mar 11, 2008 from Shaun GreerIf you have spent any time investing in real estate, reading books, listening to telephone seminars, web-seminars, or buying houses then you know, in order to make money buying houses you need to be dealing with motivated seller leads. Any professional real estate investor will tell you, you ...
Views: 1272 - So What Is Marketing Anyway? - by Submitted on Mar 09, 2008 from Kay RossThe word "marketing" means many different things to different people. It can mean "selling", or "advertising", or "publicity", or "market research", or "customer service", or "PR". A common negative perception of marketing is that it's just "a sleazy technique of manipulating people to make them ...
Views: 1205 - Your Marketing Plan - Some Thought-Provoking Questions To Get You Started - by Submitted on Mar 07, 2008 from Kay RossAre you feeling mystified and intimidated about how to write a marketing plan for your business? Here are some thought-provoking questions that might be useful discussion-starters (and ones to keep in mind constantly) when you're assessing your current and potential marketing strategies: 1. ...
Views: 2889 - Do They Read Long Copy? - by Submitted on Mar 07, 2008 from Lorrie Morgan-FerreroOne of the more popular questions I get about copy from subscribers is, "Do people really read all that copy?" Of course they are talking about the online long copy sales letters you have to scroll all the way down to the bottom to find out how much it costs. These letters can be from 5-15 pages ...
Views: 787 - Sell The Sizzle - How To Write Compelling Marketing Material - by Submitted on Mar 06, 2008 from Kay RossDo you want to add oomph, pizzazz and wow to your ads, brochures, newsletters, press releases, websites, direct mail pieces, project proposals, e-mails and even business cards, so that you attract and retain the right customers? As the old saying goes, "Sell the sizzle, not the steak." The ...
Views: 2165 - 7 Ways To Stop Chasing Decision Makers - by Submitted on Mar 05, 2008 from Ari GalperYou’ve put your heart and soul into doing what you’re best at -- explaining the benefits of your solution but working hard not to come across “salesy” or pushy. As far as you’re concerned, you’ve done everything right. Now you’re on the phone with your ...
Views: 837 - 7 Cold Calling Secrets Even The Sales Gurus Don't Know - by Submitted on Mar 05, 2008 from John MahoneyCold calling the old way is a painful struggle. But you can make it a productive and positive experience by changing your mindset and cold calling the new way. To show you what I mean, here are 7 cold calling ideas that even the sales gurus don't know. 1. Change Your Mental Objective Before ...
Views: 518 - Branding - Simplified - by Submitted on Mar 05, 2008 from Patricia Kenworthy“Branding” is a business term I heard a lot when I first started working in the business research field. I had to learn what it means and clarify the concept in my own mind. It is actually a simple concept made to sound mysterious and complicated. When a company “brands” a product, it creates ...
Views: 1208 - Book Review: Online Marketing Success Stories - by Submitted on Mar 05, 2008 from Stephanie OuelletteThis book review is part of a series that covers the topic of Marketing Strategy. Marketing Strategy is a business' approach to marketing its products and services, forming the basis for developing a marketing plan. The following websites relating to Marketing Strategy have been reviewed by the ...
Views: 634 - Book Review: The New Rules of Marketing & PR - by Submitted on Mar 05, 2008 from Stephanie OuelletteThis book review is part of a series that covers the topic of Marketing Strategy. Marketing Strategy is a business' approach to marketing its products and services, forming the basis for developing a marketing plan. The following websites relating to Marketing Strategy have been reviewed by the ...
Views: 677 - Book Review: Purple Cow - by Submitted on Mar 05, 2008 from Stephanie OuelletteThis book review is part of a series that covers the topic of Marketing Strategy. Marketing Strategy is a business' approach to marketing its products and services, forming the basis for developing a marketing plan. The following websites relating to Marketing Strategy have been reviewed by the ...
Views: 1029 - Book Review: Global Marketing Management - by Submitted on Mar 05, 2008 from Stephanie OuelletteThis book review is part of a series that covers the topic of Marketing Strategy. Marketing Strategy is a business' approach to marketing its products and services, forming the basis for developing a marketing plan. The following websites relating to Marketing Strategy have been reviewed by the ...
Views: 1382 - Book Review: Guerilla Marketing - by Submitted on Mar 05, 2008 from Stephanie OuelletteThis book review is part of a series that covers the topic of Marketing Strategy. Marketing Strategy is a business' approach to marketing its products and services, forming the basis for developing a marketing plan. The following websites relating to Marketing Strategy have been reviewed by the ...
Views: 1328 - 10 Mind Altering Words That Make People Buy - by Submitted on Mar 05, 2008 from Gurbinder Dhillon1. Use the word "fast" in your ad. People want fast results, fast delivery, fast ordering, etc. Nowadays, we usually value our time more than our money. 2. Use the word "guaranteed" in your ad. People want to be assured they are not risking their hard earned money buying your product. 3. Use ...
Views: 656 - Nine Ways To Network More Effectively - by Submitted on Mar 05, 2008 from Lisa ManyonNo matter what business you are in, you also have a second job…you are a marketer. That means you are responsible for letting others know about how you can help them. One of the best ways to get those opportunities to convert prospects into customers is by networking. Here are some simple ...
Views: 1172 - 7 Secrets To Why People Buy - by Submitted on Mar 04, 2008 from Russ SmallPeople like to buy but they don't like to be sold! Have you ever walked into a store with the intention to purchase something and when the sales person walks up and asks "can I help you?" we respond "No thanks, just looking" as we walk away and avoid eye contact. So how do you sell someone ...
Views: 2115 - Brochure Printing Services And What It Can Do For Your Business - by Submitted on Mar 04, 2008 from John MahoneyBrochures are virtually the brand ambassadors of your business. Right from depicting what your business stands for, to sending out the correct brand attributes there is a lot a brochure can do for your business. If you want to accelerate sales statistics and stay ahead of the competition then it ...
Views: 645 - Business Card Printing Services: Create A Winning Impression! - by Submitted on Mar 04, 2008 from John MahoneyThere is a reason why sales personnel tend to flash their business cards every time they see a potential customer. Why is that? Simply because business cards have the powerful potential of making customers remember your business! That is why it is crucial to leverage effective business card ...
Views: 718 - Want Steady Sales, Even In Slower Markets? Market Before You Have To... - by Submitted on Mar 04, 2008 from Sandy GerouxWhat happens when you wait until the last minute to do anything in life? • You become stressed out, trying to get something done too quickly; • The project is rushed, causing items to be overlooked, poorly done or completely missed • You often do the wrong thing... just to do something! ...
Views: 1154 - Do You Suffer From Marketing Overwhelm? -- Success Strategies Ezine - by Submitted on Mar 04, 2008 from Sandra MartiniIt's Monday and you get an email indicating that writing an ezine is THE way to get new clients. You drop everything and start working on an email newsletter. It's Tuesday and your friend calls and says that he heard the best way to get publicity is pay-per-click. You drop everything and sign ...
Views: 627 - Marketing 101: Product, Positioning, Place, Price, And Promotion - by Submitted on Sep 14, 2009 from Shauna BelknapCustomers buy for their reasons, not yours. - Orvel Ray Wilson Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.- Al Ries In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects ...
Views: 8198 - Miss This In Your Marketing And You May Destroy Your Business - by Submitted on May 14, 2013 from Kathleen GageIt never ceases to amaze me when I hear about or experience a company that forgets the basics of Marketing 101. Lots of companies use all the latest and greatest marketing strategies to attract business, yet forget one of the most effective forms of marketing; stellar customer service. It ...
Views: 720 - Definition: EMarketing Business Strategy - by Submitted on Mar 03, 2008 from Stephanie OuelletteInternet marketing, also referred to as online marketing or Emarketing, is the marketing of products or services over the Internet. The Internet has brought many unique benefits to marketing including low costs in distributing information and media to a global audience. The interactive nature of ...
Views: 2407 - Definition: Product Marketing Strategy - by Submitted on Mar 03, 2008 from Stephanie OuelletteProduct marketing deals with the first of the "4P"'s of marketing, which are Product, Pricing, Place, and Promotion. Product marketing, as opposed to product management, deals with more outbound marketing tasks. For example, product management deals with the nuts and bolts of product development ...
Views: 7827 - Definition: Global Marketing Strategy - by Submitted on Mar 03, 2008 from Stephanie OuelletteThe Oxford University Press defines global marketing as “marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives.” Oxford University Press’ Glossary of ...
Views: 13605(3 votes) - Definition: Concept Marketing Strategy - by Submitted on Mar 03, 2008 from Stephanie OuelletteA marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. Key part of the general corporate strategy A marketing strategy is most effective when it is an ...
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