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So everywhere there was a new sales pitch coming at me, pay for my expert advice and I will get you the press you so desperately desire. We all have heard these promises, heard the sales pitch, and have gasped at the five grand retainers. In fact, I even charge one to those who wish to pay it. ... Views: 1537
Ten independent YouTube stars made over $100,000 in 2010. That is the finding of a study done by TubeMogul. By independent they mean YouTubers who were not part of a traditional media company or corporate campaign. A prime example is Natalie Tran, who is reportedly the most subscribed to ... Views: 1536
The content in your article resource box plays a pivotal role when it comes to internet article marketing strategies. This is where you can briefly and tactfully prompt your readers to visit your website or blog. The body of your article should never appear to be promoting a product otherwise ... Views: 1535
Many of you most likely subscribe to many different kinds of newsletters (electronically dubbed "ezines"), fortunately including ours! We thank you for that and trust that each week we are delivering lots of valuable information that you can use to help build your vision as well as keep your ... Views: 1535
Can you think of anything much better than a good story? Stories are how we relate to and understand one another and there are so many great ones out there. They stand the test of time, passed on from person to person, generation to generation. They are made into books, poems, plays, movies, TV ... Views: 1535
Many of my clients have asked me to put together a short outline of marketing strategies that have been taken from my workshops and seminars. I feel that it is important to note that the following plan of action needs consistency in application to move forward in your production goals. ... Views: 1534
I talk to my clients and students all the time about their unique brilliance. At first people can find the idea of being uniquely brilliant intimidating. We are often taught that it’s not OK to claim our greatness. Quite frankly, that just isn’t true. It’s a myth perpetuated by those who are so ... Views: 1534
More people are using social network sites than ever before and it is therefore becoming more difficult to be heard above the 'noise' of other participants. For many using social networking as vehicle to deliver their marketing message this can be a real problem. So how can a person increase ... Views: 1534
In baseball, there are special rules called ground rules. Ground rules are particular to each park in which the game is played. In baseball, each park is different relative to its positioning of fences, dugouts, railings, and other infrastructures. So rules are defined to handle situations ... Views: 1534
There’s an old folktale called Chicken Little. It’s a story about a chicken who believed the world was coming to an end all because an acorn fell on his head. Throughout the story, he kept shouting, “the sky is falling!”
On his way to see the King to tell him his findings, he focused on ... Views: 1534
Brand Management
Retail Brands
Private Label
Private label products and services refer to those that are manufactured or made available by one particular company for use by another company using its own brand name. Private label products and services are, in fact, available across an ... Views: 1533
SEO, the Art and Science of Link Building
I will be continuing the discussion of SEO strategy, by covering the topic of off site SEO and external link building in this article. In my last note, I talked about SEO on site for the most part, you can make your site mapping and internal SEO very ... Views: 1533
It’s not what you want to discover after you’ve spent days – weeks even – creating a new info product and it’s simply not selling. Before you throw in the towel, check out these 7 areas.
#1 Keywords
Is your product easily found? Your product solves a problem – if you had this problem, ... Views: 1532
Service design is a field that is growing in importance. It ensures that products and services are created and marketed with the interests of the end user in mind. This enables companies to forge ahead of their competitors even if the market is very difficult to operate in. Service designers ... Views: 1532
Brand Management
Retail Brands
Types of Private Label: Continued
In the case of private label credit cards, it is the name or logo of the retailer coupled with the inherent style of branding that, combined together, give rise to the appeal and marketability of the card. The provision of ... Views: 1531
Entrepreneurs are rarely indifferent to how others value their businesses, but their reasons vary in why they care. For some, valuation is a primary goal. For others, it’s a scorecard delivering a sense of what progress has been made. Still others like that increasing enterprise value can help ... Views: 1530
Most of us didn't start our health care business so we could do marketing all day. We started our health care business because we knew we could help people in one way or another.
However, most of us quickly learned that our business isn't going anywhere without marketing. When we do market our ... Views: 1530
Book tours have been around for a long, long time. Before the days of virtual book tours, when tours were publisher-sponsored, covering several cities, book tours were very cost prohibitive.
Fast forward to today. Nowadays, most authors are responsible for their own book tours. This means they ... Views: 1530
A lot of the time, entrepreneurship and influence bleed into each other — many influencers are entrepreneurs in some capacity, and entrepreneurs often become influencers. And as that reach grows, it’s often a natural next step to start branding that clout with merchandise.
Merchandising your ... Views: 1529
You might not realize it but you might be using three or more promotional products handed out to you by your favorite shops. In fact, promotional products are considered as the oldest form of advertising and it has been used by small shop owners to promote their shops to the local consumers. ... Views: 1528
Blog comments are a great source of feedback for the site owner and an indication of the blogs popularity to site visitors. Accumulating remarks from your readers is an integral component of the blog building process since they do lend 'social proof' to your site but all comments are not equal! ... Views: 1528
Entrepreneurs pay a lot of attention to the mechanics of marketing. They take workshops, read books, and hire consultants to find out how to do the best job they possibly can. With my own clients, I often discover that their knowledge of marketing techniques is quite good already. What they ... Views: 1528
During the September SEO month we looked at the best SEO tools and reports you can use to monitor traffic and SEO results. I've shared the top 7 steps for on-page SEO success you can easily do yourself to make your website more Google-friendly. And finally, if you have a business blog, you saw ... Views: 1527
If you are spending any time on trying to optimise your website, to get more traffic and leads, to search for most relevant keywords - you naturally want to know how well you are doing. Have there been measurable improvements? What else can you do next? My best SEO tools and reports can help you ... Views: 1526
Here’s your strategy tip for the week for client attraction, to get more clients, make more money in your business and scale it so you become even more successful.
What I’d like to share with you today is your content – how to reduce, reuse and recycle. When I first started marketing my ... Views: 1526
Is your business blooming and growing?
Are you seeing regular increases in income or customer base?
Do customers and clients come looking for you?
If you answered "no" to these questions -- if you are working overtime looking for new clients and customers -- you may have a stale or ... Views: 1526
As a marketer, you likely spend a lot of time in meetings. But, this can often be wasting the valuable time you could be using to get projects completed. It is important that you take advantage of all of the time management tools at your disposal, and learn how to make meetings a lot more ... Views: 1526
Animation is the rapid succession of a series of images in order to create an illusion of a moving picture. In other words, it is an optical impression of motion resulting from the phenomenon of persistence of vision. The moving pictures are produced through a string of consecutive images that ... Views: 1524
As people search for information online, they use a series of words, what are referred to as keywords, to find the information that they are seeking. Keywords are the core of any market research conducted by an online business owner. Just like the Yellow Pages Directory groups listings by ... Views: 1524
Have you ever stopped to realize that every time someone visits your website, you are representing yourself and your business? Regardless of your talents or your contribution to the world, your website content writing should reflect well on you, your products and your services. In other words, ... Views: 1524
Have Callouts and Banners in the Baaraat
Check out the fun streamers and pop art posters in this baaraat. Makes for some seriously fun pictures and adds a whole lot of masti.
Innovative Modes of transport
This groom also made quite an entrance in a scooty with an attached sidekick. We ... Views: 1524
Content distribution is the 'ugly' step sister to one of the most effective online marketing strategies used today. I say this in reference to the feelings many have that the content creation portion of this strategy is more important. This perception no doubt comes from the creativity it takes ... Views: 1523
I know, I know. Many of you are wondering what this title even means, while some of you know bits and pieces and are still trying to figure out how these two possibly tie into one another. Well, the answer is not a one-liner, but rather a bit more complex with multiple parts. First we're going ... Views: 1523
It’s tempting to think that your product is perfect for… everyone. Now, there is a broad market sector. Generally when a company markets to everyone it’s listened to by no one.
Not only that, if you want to market to everyone, that means your marketing has to be everywhere, which generally ... Views: 1521
When we hear of other folk receiving marketing awards, we are likely to think that they're individuals who seriously got ‘their act together’ and are top notch, or very lucky, or both.
Many business operators are not prepared to put effort and time into entering awards because they believe ... Views: 1519
Many people often ask me what it takes to get people to "pay" you to speak. Before an organization is willing to pay a speaker they need to feel there is value in what the speaker has to say. Keep in mind speaking for free does NOT mean that you do not offer something of value.
The goal of ... Views: 1519
This is an age of advanced technology, and the world is developing rapidly according to the demand of time. It is not affordable anymore to stay behind times. Online businesses are depending more and more on their products and services for their success. But it is also true that success is also ... Views: 1518
It’s no secret that Facebook is the largest and most popular social networking site. With over 1 billion users it is by far the best way to connect with clients and potential clients. When you add Facebook as part of your marketing strategy, the opportunities are endless. This is why you ... Views: 1517
No business could survive on word of mouth alone. There has to be marketing involved. Marketing comes in so many ways—actual ads on newspapers, billboards, radio and television plays, which are very expensive; leaflets given away on the street; and through online ads. We live in a different ... Views: 1516
Creating content if you are working online is critical in terms of increasing your exposure and building credibility. Although this particular online marketing strategy can be labor intensive the results you get from publishing content are unparalleled. Quality content can circulate on the ... Views: 1516
I recently attended a conference for women business owners and ran into a woman I had not seen for some time. She looked a little unhappy when I approached her. I asked her if everything was going well and she shared with me that she had just lost a big client. In fact, this big client was ... Views: 1516
With over 1.2 billion websites in 2017, it’s a challenge to drive a decent amount of traffic from search engines. Even the non- techie modern entrepreneur understands the importance of online and search engine traffic.
It’s almost impossible to get that decent traffic without using any SEO ... Views: 1516
In my 13 years of coaching entrepreneurs to be successful, I have uncovered that many people have a deep-seated fear of success. When I probe for the reasons behind this fear of success, the pattern is very similar. The clients that I work with who are afraid to be successful often had ... Views: 1515
There is a lot of attention being put on internet marketing these days… search engine optimization (or SEO), social networking, podcasting, vlogging, blogging, RSS, email marketing, article marketing, etc. And more tactics are being added at an astonishing rate!
So how do you determine ... Views: 1514
The moment you open up an online store – you are not necessarily guaranteed of landslide sales. Online store is comparatively easier to set up than a physical shop, but it doesn’t mean that your online shopping cart will become ‘Wal-mart’ or ‘Zazzle’ overnight! To be a successful online retail ... Views: 1514
Tips booklets have long been recommended as promotional items, to be imprinted with a company's name and logo, and handed out at trade shows from their booth, among many other applications for these booklets.
Candy is also something that has frequently been seen as giveaways at trade show ... Views: 1513
A manual process is time-consuming and has a high rate of errors whereas an automated system enables one to get rid of redundant data and focus on quality data, leads as in this case.
With a marketing automation solution marketers can manage all the complex and time-consuming tasks of lead ... Views: 1513
Today, as competition for resources is fierce, nonprofits have to look beyond traditional fundraising strategies, such as applying for grants and contracts. Although there are a number of ways to raise funds, the purpose of this article is to focus on generating revenue through your ... Views: 1513
Most authors want to sell books, but many never will. At least not more than a handful.
The #1 way to sell books is to get yours to stand out from the millions of others that are out there.
Below are 10 very easy to implement "stand out" ideas.
1. Article marketing
One of the oldest ... Views: 1512
Article marketing is still a great way to to drive lots of traffic to your web site, as well as a phenomenal way to demonstrate your expertise to potential clients. In recent years, however, article marketing has taken a beating with the Google Farmer/Panda update, where many article "farms" ... Views: 1512