Watching video content has surpassed search as the most popular activity online. (Source: comScore)
But good video production is not enough alone, just because you create a video doesn't automatically mean people will find it. So you need to ensure it is optimised. There are two key types of ... Views: 441
Choosing the right web presenter for your online video is just as important as choosing the right words for them to say.
Your presenter should look and sound professional, have a clear delivery and talk directly to your target audience. And it's the "talking directly to your target audience" ... Views: 423
Google Plus +1 buttons have recently joined the mini Facebook, Twitter, Reddit and LinkedIn etc. icons on web postings and blogs across the Internet.
But what happens when someone clicks +1? How is the "vote" used?
Essentially it impacts the search results of their friends by giving them ... Views: 418
Is your video ethical? This doesn't mean giving 50p to charity for every person that views your online video. It means adhering to ethical standards in the content, production and promotion of your video.
So, is your video ethical? Have you even thought about its ethics?
Content
Here are ... Views: 410
"48 hours of video are uploaded every minute" claims YouTube.
That's great for YouTube, and consumers of video. But for the business owner or marketer it begs the question - "how do I make my video stand out?" And perhaps more importantly, "how do I get people to take action?"
There are ... Views: 359
A written testimonial from a customer is a fantastic piece of marketing collateral. Now imagine what a video testimonial could do. No more wondering if the person is real or if the whole testimonial is just made up - with a video you can see them, hear them and get a real sense of how they felt ... Views: 343