Techniques Of The Right Type Of Press Release Writing

Press release writing constitutes an important and effective tool for all types of communication and publicity. Since they are meant to impress the media, when prepared in the right manner, they can really make great impact on the promotion of products and services. Hence you have to master the right techniques for press release writing.

Accuracy in Writing is Vital for Achievement of Quality Press Release Writing

Since media people are special category of readers, it is important that the press release writing is accurate and free of grammatical and spelling mistakes.

Such people will always prefer clear and concise English;
Moreover, the editors and reporters are busy people and they will not have time enough to deal with incomprehensible message;
Press release written must contain all the vital points that one desires to incorporate in the message;
It will be able to present the organization in positive light; and
Well written press releases shall be accepted by the editors, journalists, and reporters as good news story.

A Good Technique is Appropriate Placement of Key Points in the Pres Release

It is important to have your key points in the press release placed rightly in the press release writing.

It would be good placing the key points at the top of the press release in the first paragraph;
You have to put the information such as who, what, when, where, and why in the beginning few lines of the press release;
All additional points can be kept in the following paragraphs; and
Always try to make the message as favorable as possible for the end reader.

Entire Press Release Writing Should be Aimed at Resolving Problems of the Readers

It effectively means that your entire press release should be aimed at resolving the problems of the end readers whether it is press people or target audience reached through them. At the same time it also means that the press release should not contain irrelevant or unwarranted contents. Especially, there should be no content that is not backed by facts and figures and something that is highly exaggerated.

Effective Use of Quotes in Press Release Writing for Authenticity

Quotes are extremely important part of effective press release writing.

Relevant quotes incorporating subjective information in the contents are very useful for press releases;
Statistics should not be used in quotes unless they are indispensable for the press releases; and
Quotes referred should support some contentions of the press release that you wish to drive home.

Your Writing Should be In Style of News Writing and Not Sales Letter Writing

To be effective press release writing needs to be written in the newsletter style and not in sales letter style. While you will like to drive home the message you need to give, it cannot be blatant sales advertisement that would in all probability be rejected.

Of course you should never forget delivering in time.