There are several important components of marketing, newsletter being the major one. It is one of the crucial constituent of email marketing that generates great revenues to companies. Well equipped email newsletters are capable of attracting huge attention to the news and services. However if not coded properly it can ruin the impression. This is because wrong coding will dissipate the images and contents ending up relocating in the trash box from the inbox. Therefore it is of principal importance that the PSD to newsletter conversion is done aptly so as to incorporate an excellence in appearance at the end point.

Below are few points to be kept in mind while PSD to Newsletter or PSD to HTML Email Newsletter Conversion:

  • The first step is to detect the size of the newsletter or email keeping the design in mind. The size must not exceed 600 pixels because this size enables you to see the email in the preview mode. Rationally every measurement should be given in pixels which facilitate the browsers to show the emails in exact positions with correct dimensions.
  • The usage of graphics must be minimal. Because images are not shown by many email clients, so text would be more helpful. These kinds of email require the recipients to add their email ids so as to make the image displayed. You have to use the anchor link to land down to proper place where the image resides. To avoid this complication, use the alt tag so that the alternate text is visible if the image is not. Ensure that the alternate text explains the image content properly so that the readers have an idea about what they are going to view in the image. Too much may be a wastage of time and space.
  • Try and make the newsletter attractive and catchy. Use captivating headlines, tables and inline CSS in order to control the presentation such as fonts and background colors. Headlines play an important role in dragging the visitors and their stay. The readers will go through the whole HTML email.
  • Always remember to code your email newsletter manually instead of using the HTML editing software. This is because the HTML editors can insert such additional codes to your email that may hinder the uniform appearance of the email to different clients, at different parts of the world. Therefore it is wise enough to code it manually.
  • It would be more reasonable to upload the images in your website and placing a link in the email that would directly take the readers to your site. This has two advantages. On the one hand it reduces the size of the email making it easy to load and on the other hand it increases your visitors.
  • Implement the “div” tag rather than using the “p” tag. This is because sometimes the “p” tags do not work properly in the email applications.

    • The above mentioned points are very useful and employing these effectively in the PSD to Newsletter conversion will help you getting the perfect emails and newsletter to serve your purpose.

    Author's Bio: 

    The article is a courtesy of Rachel Bilson, one of the HTML experts and a technical writer. She offers her clients with efficient psd to xhtml service. In the above article, she has shared her profound knowledge of the procedure of PSD to Newsletter.