Coming Up With AP Style Press Release Writing

In the news industry, a news release is known as a handout. It does not matter for the news industry that the press release writing is not perfectly composed. But it matters if the press release does not contain all the relevant facts about which it is written. While large publications often rewrite the news releases fitting with their status and writing styles, small papers do not rewrite them and often use them as it is. Writing AP style means that the press release is simple and it contains all the facts required.

Press Release Should Always Start with a Summary of the Entire Content

Initial paragraph of the press release writing contains the summary of the entire content.

The summary portion is known as the “lead”;
It is constituted of three to four lines and not more; and
It will determine whether the press release will succeed or sink.

AP Style Press Release Writing Answers All the Questions About It

When the press release writing states that –

15.02.2012 – Florida – Final game of the tournament that will decide the championship conclusively shall be held at 3.30 PM today in the Duncan Sports Ground between Nesville and Dacota. Ticket costs only $5 per visitor.

It answers all the five questions of who, what, when, why, and where as well as gives answer to the question; how. That is how the real AP style press release writing goes.

Effective Press Release Writing is Often Loaded with A Couple of Quotes

Quotes give authenticity to the press release writing.

It is good writing the answering paragraph in form of a quote from some authentic source like an executive of the organization;
Conversely such quotes could follow the first paragraph loaded with all the information so that it makes all the point; and
Such quotes will add authenticity to the press release written.

Addition of Quotes in the Current Press Release for Authenticity

Thus in the current press release there could be a quote such as this _

“The match will be a decider and there would be thousands of spectators. We have made arrangements for booking of tickets in advance from the stadium counters as well as from the Hotel Ritz in the city”; said Max Muller, the Secretary of City Sports Council. It will add authenticity to the press release writing.

After the Lead Paragrph the News Release Should Contain Other Information

After the lead paragraph the press release writing should be loaded with other information regarding the game. It is also necessary that the press release impresses the gate keeper of the news organization.

A gatekeeper is the one that screens entire flow of income releases, calls, as well visits and determines the potential value of the news releases.