A Brief Overview of the SEO Copywriting Process

SEO copywriting is basically writing to attract the viewers, most of whom are prospective and potential customers and converting them into real one by impressing them through use of carefully drafted text contents. At the same time it is highly technical in nature and though it works within the relatively limited ambits of promoting product, services, website, or enterprise online, a lot of creativity is involved as well.

Fact remains that one cannot make SEO copywriting with run of the mill contents.

Basic Components of Copywriting for Search Engine Optimization

Some of the basic components of copywriting for search engine optimization are as follows.

Copywriter takes care of preferences of the search engines in respect of the contents;
Contents written are made highly relevant for the target keywords;
Target keyword is included in the title and also preferably at least in the first paragraph of the contents;
Keyword or key phrase spamming is avoided at all costs;
Contents are updated regularly so as to avoid continuance of obsolete items; and
Writer develops a style of writing that would be highly impressive for the readers on the web.

Down the Memory Lane: A Peep Into the Background of SEO Copywriting

Despite being a natural spawn of the Internet few noticed it when copywriting first made its appearance on line. In the past Internet marketers used to easily find out and manipulate the algorithms of the search engines or worked out contents that would match perfectly with such algorithm. Since the emphasis those days were on keywords and key phrases, people used to write contents with keyword density as high as 10% or more. But it also resulted in insertion of keywords that hardly made any sense.

Change of Scenario with Change of Algorithm of Search Engines

The scenario however changed completely with the leading search engines, especially Google, changing their algorithm to drive out such meaningless contents and the emphasis now directly shifted over to relevance instead of keyword stuffing in the process of copywriting. Also most of the search engines started taking stringent measures against unholy methods popularly known as the black hat methods on the web. This changed the perspective of the process of writing contents on the web completely.

SEO Copywriting and Quality Copywriting Services Today

Thus the high quality copywriting services that are well equipped to give the best results in terms of search engine optimization on the web focus on quality contents to get both the search engines and potential customers attracted. Keywords are still important but have now been limited to insertion in the title and keeping the density to the point of 1% to 2% at the maximum in the content and used intelligently in spaced intervals since they are the first link of identifying the website.

Quality is what counts over quantity; and that is what writing for search engine optimization is all about and qualitative and professional copywriting services know this truth well.