Web marketers and small businesses were devastated and caught off guard when Google Panda and Penguin were implemented because they've been hit and largely affected and now their websites are can no longer be found on major search engine results. Quick as the system change is the rumor that traditional link building method is dead. They couldn't be further from the truth. But it still works and as useful as before, you just have to avoid “black hat” thing as Google hates it.

Below are the some of the traditional and off-page SEO optimization that's still works at its best:

Article marketing

It is the process of using articles to create and establish consumer awareness about an information, website, products and services. However, you must always write and submit article that are unique, fresh and informative so that it can quickly gain online attention as well as easily index and crawl by Google spiders.

There a wide selection of methods used to promote an article and all of them are in one aim: bring quality traffic for your website, increase your ranking and establish online recognition and brand awareness. Take a look at some of the best marketing techniques:

Guest posting - is a way of guest blogging to a number a reliable guest blogs about a specific information or website. This allows you to spread the word of your chosen niche as well as get an exchange links.

Web 2.0 properties - Using web 2.0 sites to create a blog is so simple and easy. You just have to pick the most useful sites that will give you great traffic such as the Blogger, WordPress, Tumblr, Livejournal, Posterous and etc.

Article syndication - Publishing of article to a number of submission sites is one more great technique to increase web site ranking. Many web marketers utilize the highly-regarded Ezines, Squidoo, Hubpages, GoArticles and etc to syndicate information about their websites and products.

Engaging your website with the social media sites
You missing half of your SEO methods if you’re not using the social media sites because it has a strong force that gives you the chance to increase your ranking, traffic and brand awareness. You shouldn’t ignore the power of Twitter, Facebook, Pinterest, LinkdeIn, Youtube and Google+.

Social bookmarking sites

Social bookmarking is a proven and tested link building method and traffic generation. Some of the best social bookmarking sites are Delicious, Digg, Reddit and StumbleUpon.

Authority directories

Submitting your website to a wide selection of authority directories such as the DMoz, Yahoo! Directory, local business directories and blog directories are proven to be effective in creating back links and online reputation.

DMoz directory: http://www.dmoz.org/
Yahoo! Directory: http://dir.yahoo.com/

Conclusion

Therefore, it is all about quality. You can make use of off-page SEO optimization techniques up to its full extent unless it doesn't violate the Google terms and conditions and of course you are disseminating fresh, unique and interesting information. Start employing these tips and see for yourself what wonders it can make to your website traffic.

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