Matthew G. Sikich II is The Official SelfGrowth.com Guide to "Sales Training". You can find complete information on Matthew G. Sikich II and his products by visiting The 5 Buying Habits.
We all make mistakes when selling our product or service. Here are the most common mistakes people make. I have to admit I have made many of mistakes listed in this article even though I have been teaching this stuff for almost a decade. I hope you can learn from them.
1. Allowing a prospect to ... Views: 941
I have been a sales trainer for more than twenty years and every year these two questions come up repeatedly: "What are the top things that I can do to make more sales?" or "How can I be successful in sales?" Rookie sales people always ask these questions, but nowadays in such a highly ... Views: 1421
If you are like most organizations, your marketing budget has been squeezed and squeezed as customers become tighter with their spending and competitors become more and more fierce. This means that more and more, the return on marketing investment needs to be measured and maximized.
As ... Views: 945
In our previous article, we looked at the extremely interesting study by Nielsen who measured Consumer Trust in Advertising Channels. Essentially, they looked at the various ways that a business delivers its message to prospects, and determined the degree to which that prospect trusted that ... Views: 856
Far too often a generic sales presentation is the be-all and end-all for a busy sales team. A single presentation is supposed to work in any situation for any audience. But, let’s face it…does this really work?
How can one sales presentation do the heavy lifting for every situation and every ... Views: 1086
Ask most people to describe a sales person, and likely as not, you'll find yourself deluged by words like "huckster," "snake oil peddler," "fast talker," "con artist" and, of course, "untrustworthy," "arrogant" and "dishonest."
Those of us who work in sales and know ourselves to be fine, ... Views: 1317
My life-changing business services were USELESS without the ability to acquire new clients on demand...
Let me explain: Imagine a Ferrari, without an engine. Looks nice, but it doesn't drive. So it's useless as a vehicle. Client Acquisition is the engine for your business. This is your ... Views: 1408
The value of an appointment
Activity is one of the key secrets to sales success .In my sales I use a one stop approach to making a sale and this article is based on this however you could you the same idea if you are using a two appointment process.
For the purpose of this article I am ... Views: 1043
All leads are not made the same. Anyone working in sales knows that the value of each individual lead can vary wildly depending on a number of different factors from the time of day to dozens of different pieces of demographic data. In the past, sales managers have been forced to effectively ... Views: 1422
Candles are an integral part of our daily lives and so are candle accessories. It is made from solid piece of wax with a wick attached on it. Sometimes, it gives us light and sometimes heat. In short it is an important product in our lives. Human beings have the habit of accessorizing products ... Views: 967
Customer relationship management tools abound, yet let's hear it for old technology. Your voice is the most multifaceted customer service tool in your toolkit. Your voice can convey concern, care and compassion. It can alternately convey boredom, neglect or contempt. Your challenge: to insure ... Views: 1110
In his great military treatise, The Art of War, Chinese general Sun Tzu laid the plans for victory in any battle. Whether you’re a real estate investor, a top salesperson or anyone who goes to work for a living, we are all on a missions field. To be ready for that mission on a daily basis, ... Views: 2461
Can not you tell when somebody wants something from you? We definitely can easily. And yes it often seems annoying and invasive.
Thus you might understand, then, the reason why clients will usually run for cover once your cold call is just almost “making a sale.”
Most of the people sense ... Views: 913
The explosion of social media into mainstream consciousness has seemingly come from nowhere. Though it may be new to you, the social media groundswell has been building for some time, and it’s fair to say that the buzz right now is deafening.
While there is a growing familiarity with tools ... Views: 1882
Thousands of hours and millions of dollars have been spent studying the most successful salespeople in our society.
Thousands of hours and millions of dollars have been spent studying the most successful salespeople in our society. They have been interviewed exhaustively, as have their ... Views: 1168
Promotional Products Distributors (PPD’s) don’t start out their business planning to fail. They just fail to plan! There are startling statistics of the number of PPD’s that don’t make it in this business. But, why is that? Following is my TOP TEN LIST to answer just ... Views: 1916
I often hear about people sitting back, waiting for things to get better, asking questions like, “When are things going to get back to normal”? I am afraid to say that this is the new normal. The market has changed forever and the sooner you accept this and get off your butt and begin making the ... Views: 941
When I was on vacation in Hawaii, I met a salesperson for Starwood properties. She was selling ownership units (used to be known as timeshares) for one of the more beautiful properties on Maui -- the Westin, Kaanapali Beach, Maui.
She told me a little about the great value of the properties, ... Views: 1323
When selecting an onsite Microsoft vendor, make some wise choices regarding the scheduling of the training event. You want to get the biggest bang out of your dollar. Make sure small mistakes don't take away from the training experience you have paid for.
Date of Training
Do NOT schedule ... Views: 1658
WOW!! Can you believe it is 2006?
Doesn't it seem like yesterday that we were drinking champagne bringing in the new century??
6 years have gone by since then. What have YOU filled them with?
This Is Going To Be Your Felt-Marker Year!
You've seen them - those fabulous huge felt markers ... Views: 868
As a VP of sales, you’re constantly on the lookout for that winning edge to help you and your organization consistently achieve and even surpass your revenue targets.
Success in sales is everything. Among executives, it is the most important thing that we are all measured on.
Therefore, ... Views: 1590
Objections to price are the most frequent of all objections. The ability to meet these successfully is a valuable asset, and efficient selling is impossible without it. It is so important that every sales manager should take special efforts to see that each member of his sales force is able to ... Views: 1528
Did you watch the Dancing with the Stars finale this season? Yes, I admit it; I watch that show. I love the waltzes that are so graceful with the beautiful dresses and flowing fabric.
Hines Ward, of Pittsburgh Steelers fame, won. The cool thing about Hines is that when he danced, it ... Views: 2560
With written testimonials there are three versions you want to include in your materials. The good news is that you don't have to get three testimonials from each client. You just need to know how to chop up a letter effectively to create the format you need. Here are some examples you ... Views: 973
Three Questions To Transform Your Business!
Allow me introduce you to some people who will know thousands of potential clients for your services – probably tens of thousands!
There are a group of people you already know who have the potential to pass volume business your way – I mean, how many ... Views: 2088
The three secrets to sales success are simple – “PREPARATION, Preparation, preparation”. I believe that the more prepared you are before any sales call, the more likely you will be able to, help your customers and prospects, understand their specific needs, see how your product or service can ... Views: 1495
Your degree of personal energy is completely up to you because YOU are in control of your choices! That’s hard to remember sometimes especially with the current level of stress most entrepreneurs experience. However, when you take the time to monitor and consciously improve your personal ... Views: 2254
Being a best selling author has been made a lot easier with the advent of the Internet, a place where book enthusiasts from all over the world can converge and hunt for their favorite titles. The Internet's open accessibility, however, does not mean every writer that goes online marketing route ... Views: 1775
Having a well-oiled sales team and a great product ready to launch can fill your head with a lot of tempting plans. Just like finding a shiny roadster waiting in your garage on a sunny day and that wide open road beckoning, the urge can be irresistable to turn the key, hit the accerlator and see ... Views: 1173
Whether it’s the first of the week, the first of the month or the first of the year, it’s a new beginning! And we don't have to let the economy dictate OUR success. Selling in a tough economy seems more challenging, doesn’t it? And yet many people are not feeling the pinch as much as others. How ... Views: 791
Tip Number One: Mix up your approach
There are many conflicting opinions out there on the subject of how best to deal with gatekeepers. Even the foremost sales trainers rarely agree on how best to approach the subject. This suggests there are many effective techniques but there is no single ... Views: 1525
Customer service plays a crucial role in expanding business. Happy customers are loyal customers. Satisfied customers are worth a billion dollar publicity campaign. Similarly, unsatisfied customers can tarnish the business reputation with their negative feedback. It is necessary for every ... Views: 1630
Training can be used to educate, motivate, and cultivate the work force, partner organizations, and customers. When administered effectively, training is an interactive conduit for delivering measurable benefit to the participants. Whether you are a trainer, a manager responsible for selecting ... Views: 1596
As a sales manager, it is your responsibility to build and support the best possible sales team. A strong team - backed by superior sales training and effective leadership - can elevate an organization to new heights of success. By the same token, a poorly prepared and underperforming sales ... Views: 1173
Build a business
Stop thinking about closing single transactions and instead focus on building a sustainable long term business, one satisfied customer at a time and then use all your satisfied customers as leverage, to get referrals to the next perfect prospect, who needs exactly what you have ... Views: 1250
If you’re a small business owner, then perhaps you’re on the search for a new client base. Having a reliable stream of prospective individuals who become consumers is the point of reference for a great business. Regardless of if you’re in the service sector, there are tested and proven methods ... Views: 1256
..to set up the right net in the right way.
Imagine that you are looking at putting in a new deck. You call a company and the sales person comes out and talks to you all about the decks they build, the quality they offer and the way they can get the deck done. You decide to have them build ... Views: 1112
How many times have you heard the old adage, “The customer doesn’t want a drill, he wants a hole in his wall”? While I may disagree with parts of that phrase, one thing is for sure… if you want to increase your advertising effectiveness, you have to stop selling what YOU want the customer to buy ... Views: 995
Whether it’s a prospecting approach, a fact find, or a presentation, there has always been plenty of disagreement among sales professionals as to whether what will be said should be scripted ahead of time. Those that say that every sales call should be scripted, regardless of its purpose, ... Views: 1364
As a salesperson you might think that people buy your product or service because of the reasons you give them. On the contrary, people buy not because of your reasons, not your company's reasons but for their very own reasons.
These reasons may not seem sensible, logical or even intelligent to ... Views: 2144
We’re all crossing our fingers these days and hoping for a better economic environment. It’s been more than a little scary for many of us. However, even during these tough times, effective salespeople are acquiring new customers and making sales. How? Here are the top ten tips for effective ... Views: 1123
When the economy seems unstable, businesspeople can feel shaky. Hysteria sets in, sending sales people, managers and CEOs running for cover, making panic moves that cause more problems than they solve. Avoid making costly mistakes by learning how to implement the top 10 tips to stay in control ... Views: 764
TOP 3 FATAL SALES MISTAKES: WHAT NOT TO DO TO SUCCEED IN SALES!
Over the past few weeks, I've found myself on the receiving end of a series of particularly heinous sales techniques - all of which were aimed at getting through a gatekeeper to a decision maker, and all of which ended disastrously ... Views: 899
In 1998 I wrote my first book, Sales Skills for An Unfair Advantage: 104 Sales Tips for People in a Hurry. Sales professionals still seem to be in a hurry! With speed in mind and a focus being to help in particular, here are 35 tips to help introverts and shy to sell more easily. Sales ... Views: 8124
Salesmanship is an art, a science, and a true profession. A "natural talent" for sales is not enough. People who achieve the highest level of professional success are willing to put in the time to acquire the skills needed to succeed.
The savvy sales professional reads books, attends ... Views: 1305
Marketers have been using logic and emotion for years in selling their products and services. So how does this work? It’s all about the decision making process and the triggers that make a difference between yes or no. Sometimes these triggers can be impulses, or they are coupled with logic or ... Views: 904
If you watch television or listen to the radio, there is no escaping the recession talk. It’s a comedy of sorts really. Think about it. Your sales day went along smoothly. You may have gotten a new client, a new prospect, a potential joint venture partner. Then, before or after dinner, the media ... Views: 969
You can be a salesperson who is a thermometer or a thermostat during a down economy. You can gain control of your beliefs and actions if you are more like a thermostat. And that is what these top seven secrets depend on: you being more like a thermostat.
Secret one in quick review, “Step away ... Views: 1080
In my thirty years of selling, my sales have never had a downturn during a recession. Have I ever experienced a sales slowdown ever? Of course! I’d be lying if I told you anything else. But I’ve never had this happen during a recession. As a matter of fact I STARTED my business during a downturn ... Views: 1000
Are we headed for a recession in 2008 or not?
Larry Summers, the former United States Treasury secretary said the economy is… “currently in recession.” Tammy Erickson, Harvard Business has stated, “Now we may be headed into a recession. If so, it will be the second in more than fifteen ... Views: 967