Have you ever wondered why so many of your friends who start a network marketing business fail so miserably? Has this ever happened to you?
Big Ideas and then the Big Crash.
You heard the pitch about unlimited earning potential. You understood the idea that earning a little bit of extra money from the monthly order of each person who joined under you could make you a fortune. Of course it made a lot of sense when somebody drew the little round circles for you. But you found reality to be very different. So why is that?
Maybe you own a network marketing business with a reputable company and cannot seem to get it growing by itself. No matter how hard you try it just simply refuses to catch fire.
This article is going to explain why this happens and how to fix the problem once and for all.
Network marketers have a simple job description. It is exactly these two steps:
1. Find new people who would be interested in joining you to earn extra income and enjoy more free time.
2. Sponsoring those people and training people to do what you do.
Your company has a pretty simple job description. It is: EVERYTHING ELSE! That’s right, EVERYTHING ELSE. A short list would included running a customer call center, taking orders, shipping products, finding lost orders, replacing lost orders, calculating your commissions, sending your monthly cheque on time and of course writing marketing materials. But it’s still EVERYTHING ELSE.
To be successful you have to understand the difference. Most people go wrong at this step. They simply refuse to focus on doing their part a bit every day week after week, month after month. The company is the corporation with office staff and meeting rooms and warehouses and call centers and … the employees. They do those things for you so you don’t have to.
You are an independent distributor who leverages the company’s assets and provides the link to new potential distributors and customers. Your job is simply to find new distributors of their great products. That is all. NOTHING ELSE. Go find some customers.
Most people work at 9-5 day jobs for medium to large corporations. Every day they meet other employees, managers, senior managers, vice presidents and if they are lucky only one person who thinks they are the president.
When people join a network marketing downline they bring with them this crazy idea that they need the corporate structure in their new business. Worse than that, they actually believe that because they are just starting out, they have to do all those jobs at once.
Nothing could be further from the truth. Their job is simply to introduce the business and the products to the customer and ask them if they wish to become independent distributors. NOTHING ELSE really matters.
I learned the other day that most people are willing to pay lots of money to learn how to do something rather than actually ever do it. This is certainly true in network marketing. Most people attend meetings after meetings, seminars after seminars and corporate events after corporate events to “learn” how to do it.
But since they never do anything - they never sponsor anybody. They blame the company. They blame the products. But in reality the problem is that they never did the network marketing job of finding new distributors and asking them to join them. So they crashed and burned.
Another thing that most people never seem to understand is that when they sponsor people those new distributors become business owners themselves. They cannot be threatened or fired.
If they work at the business sometimes when their favorite TV show is not showing then that is ok. If they work only part time a couple of hours every evening then that is ok too. Even if they jump in with both feet and work 16 hours a week and become a sponsoring machine then that is ok. Well that’s probably more than ok but you get the idea.
New distributors are independent businesses. They joined the business to work at their own pace. So your job is teaching them how to find new distributors. If they had wanted another boss then they would have got another job. They wanted to be their own boss for a change so they became a network marketer in your downline.
To fix the most common problem in network marketing is really simple. Just go talk to somebody. They just might want to earn extra money each month so they can have more free time. They just might join your downline and if they do, remember you earn a little bit of their order as a residual income commission.
Now this all assumes that you are part of a serious company and downline organization that actually trains you how to find new distributors.
The company we are involved with, Tahitian Noni International provides a training program called Success Path. We also provide training for our downline organization so that they can fine tune their sponsoring skills.
Success is not hard. It just takes a bit of work focused on the right activities, activities that create income.
Ted Sullivan authors a Journal Noni Forever a Tahitian Noni website and a general Network Marketing blog.