Apple is a leading international brand that caters the world with the amazing technology of iphones, iTunes, laptops, etc. The apple logo which we see today was actually discovered after replacing the two other logos of same brand. When the company enters into a world of competition its first logo was “Wayne” that shows great scientist sir Isaac Newton sitting under apple tree. Soon after this apple logo was changed to bite taken apple with all seven rainbow colours.
The main purpose that apple logo was designed with a bite so that it doesn’t look like a fruit. Whenever we heard a word “apple” the name of fruit comes in our mind and not a brand. In that case, the brand apple has to come up with such a strategy so that people recall the word apple with a brand name and not a fruit. It can be a tough job but not impossible with the logo. A logo plays a very effective role in making the image of any brand in the eyes of people for a long span of time.
Thus, when Steve finds the necessary to change its logo, he only wants to change the colour of the earlier invented logo. Thus, the finalization of logo is done and today we see a apple logo in black colour with a bite taken out of it. Apple is one of the brands whose logo says for it. On seeing a company’s logo (apple) you can guess its name. But the apple logo and its naming have not the simple history we know. There are a lot of trademark issues which lead to law suits and tension between beetles and apple. The lawsuit and tension got over in 2007.
Also, the colour of the logo changes from rainbow colours to black as many find it childish and silly that the laptop, iPod or iphones which a multi-colours. Also, it is advisable to use single colour or two in your logo as it makes more effect on the viewer. When we use too many colours in your logo design, it over-hampered the message you want to give through your logo.
The apple logo has been designed by Rob Janoff who works as a art director in advertising and public relation firm. Rob Janoff plays a silent role in making the companies success. Rob explains that he want to make ever-lasting effect in minds of people about the logo so he come up with a apple design with a bite taken out of it and Steve job the owner of apple really find the design really interesting and the best to say for it.
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