What is an advertising agency and what does it do? This might look like a senseless question with a straightforward answer but for a normal person, it can be complex than it sounds. Before you know what an advertising agency does, it is great if you understand what exactly an advertising agency is.
In simple terms, an adverting agency is a firm that creates promotional ideas for clients. The agency creates, manages and plans every aspect of client advertising. They can specialize in a particular area or provide full services like coming up with advertising materials. Read more to find out the functions of advertising agency.
Main functions of advertising agency
Attract clients
The heart of the advertising agency is the clients/ advertisers. Without them, then an advertising agency cannot work. Adverting agencies try to attract clients by providing them with trade journals. They also catch their attention by providing them with different types of services. They offer fast and cheap services as well as maintain good relations with the clients.
Research
This is another major function of an advertising agency. They research and gather all information regarding to clients product. The following are some of the information they collect about a product.
• Methods of distribution
• Buyer’s preference
• Competition
• Current and future market possibilities
•Features, quality, limitations and advantages of the product
Plan advertising
Advertising agencies plan the whole campaign for their clients. This happens when they are with the research. They analyze the product of the client, the market condition as well as the competitors. When they are through with advertising planning, they show the client the plan and if the client approves, then the plan is implemented.
Managing accounts
In an advertising agency, there is an account manager with handles all the major decisions regarding the client. The account manager together with the client work together to come up with an advertising strategy.
Coordination
It is the work of the advertising agency to ensure that there is coordination the client, the advertising firm, distributors and media.
Sales promotion
Advertising agencies engage in sales promotion. This is important because it assists the client/ advertiser to come up with sales promotion measures for both the consumer and the dealer. As a result, the sales of the product increase.
Public relations
This is another major function of advertising agencies. They handle all the public relations work for their clients. This is important because it improves the goodwill between the advertiser and other parties such as middlemen, employees, consumers and shareholders. The advertising agency also maintains good relations between the media owner and the client.
Other functions
• Creative functions
• Media selection
• Non-advertising functions
• Traffic and accounting
Final Words
If you do not work in an advertising agency, you might not be familiar with what they do. I believe this article has given you an insight on the functions of advertising agency. The agencies are independent rendering organizations that provide services for their clients/ advertisers. To learn more, you can visit Jysk Reklambureau https://www.jyskreklamebureau.dk
Rasel Khan is an internet entrepreneur