Social Media is an important component any digital marketing strategy, but are you utilizing your social media accounts to their fullest potential? Social Media Optimization (SMO) is a growing technique in social media optimization services that is showing fast results. The purpose of your company’s social media accounts is to attract visitors to your website and/or location. Successfully advertising on Facebook and other social platforms requires more than just posting relatable content. In order to effectively achieve social media optimization, I’ve compiled the most important techniques to optimize your social strategy plan:
Proof is in the Numbers
Most social media accounts, like Facebook and Twitter, have their own analytical platforms to help you gain insight on your accounts’ performances. Use Twitter Analytics and Facebook Analytics to view what content resonates with your audience—pinpoint the exact posts that got the most traction and social interaction. These platforms also display the prime times to be posting updates. Also gain insight on what type of posts your followers like the most, such as images, videos, links, etc. Images in Tweets gain 35% more Retweets than those without. Google Analytics also provides detailed social media analytics that connects to your website analytics that will help grow your business online.
Make it Shareable
Optimizing your social media accounts involves creating hype around your brand and starting conversation. All social media posts should have “shareable” content with links directing users to what you are referring to—especially links to your website. Inbound links will quickly accumulate through social media, which is great for your search ranking!
Tying SEO with SMO
When people are searching for your brand, or products/services, your social media accounts will be called upon in search. Don’t forget—most social media accounts have search queries of their own. Over 12 billion searches on Twitter happen monthly, and Facebook gets 1 billion searches per day! Make sure your target audiences can see you and follow you directly. In addition, tie your social media accounts into your website so potential customers can visit the platforms you share company updates on.
Kirk Communications offers social media optimization services and understands the importance of incorporating SEO with social media efforts. Call 603-766-4945, or add us on our own social media platforms for more information!
Sarah Juknievich (Content Developer at Kirk Communications) is a senior at University of New Hampshire pursuing a bachelor’s degree in Marketing & Business Administration. Sarah creates written content for websites along with developing social media campaigns.
Her previous experiences and projects at the Peter T. Paul School of Business Economics included creating marketing plans, working with business clients, and performing marketing analysis. Sarah’s interests include crafting, working out, and being outdoors.