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- Not Just a Pretty Face: Responsive Web Design Can Improve Your Site’s SEO - by Submitted on Oct 09, 2014 from Stephen MoyersAs more of your customers and clients turn to smartphones and tablet computers to access your website, you need to make sure your website’s design caters to all mobile devices. A responsive web design can enhance the user’s experience by providing easier navigation and allowing users ...
Views: 1486 - How Often Should I Post On My Business Blog? - by Submitted on Oct 03, 2014 from Missy TincherPosting to your small business blog can be an issue because it takes away from other essential needs of the business. But if you are looking at your blog as a marketing tool, it does have importance. It is a part of your business just as much as anything else that you do. Remember a business ...
Views: 716 - The Gradual Demise of the SEO Link and It’s Heir Apparent - by Submitted on Oct 02, 2014 from Infinista ConceptsIt was Matt Cutts who first said that guest blogging was on its way out. And that made everyone sit up and take notice. The truth is that everyone who guest blogs, has an ulterior motive. We might want to believe that we are doing so just for knowledge-sharing, but in reality, it’s the links ...
Views: 792(1 vote) - The Hidden Cost of FREE: 5 Ways Free/Low Cost Website Templates Kill Your Business - by Submitted on Sep 29, 2014 from Susan FriesenAs a new business owner, it can be tempting to want to save a few bucks by setting up your website using free or low cost website template services. While it's true, you may be able to get up and running in a few minutes, there are some hidden costs to setting up your online presence using ...
Views: 927 - 3 Simple Marketing Tools for Absolutely Any Budget - by Submitted on Sep 30, 2014 from Sydni Craig-HartMany entrepreneurs think the best marketing tactics cost a fortune and require budgets of thousands per month. The truth is that any small business owner with any budget can implement the following 3 marketing tactics with hardly any financial investment. The best part? These tactics are ...
Views: 1071 - Top 7 Ways to Convert Prospects to Clients With Great Content - by Submitted on Sep 30, 2014 from Sydni Craig-HartContent marketing has been the industry's hottest buzz phrase for the past several years, but what does "content marketing" really mean? In short, it refers to the creation and distribution of great content that is either written, visual, or audio. Sharing your brand's message via content ...
Views: 1013 - How Much Does It Cost to Build a Website? - by Submitted on Sep 24, 2014 from Benjamin RousseyIf you own a business, then it has to have its own website. You can choose not to have your products and/or services screaming from the billboards. You can also ignore the part about handing out flyers to your would-be customers. But if you really want to be where your potential customers are, ...
Views: 796 - SEO and SEM – Similarities & Differences - by Submitted on Sep 22, 2014 from Infinista ConceptsIf you're a small business owner and have recently given your business a digital edge, chances are that you've come across the terms ‘SEO’ and ‘SEM’ pretty frequently. SEO or search engine optimization is one of those things that are designed to help your website in ranking higher in organic ...
Views: 1012(1 vote) - Sure There's An Ideal Blog Post Length... Well, Sort Of - by Submitted on Sep 21, 2014 from Missy TincherWriting a blog can be frustrating if you don't know where to stop. Some would tell you to stop when you run out of either energy or something to say. However, you have heard you are supposed to write long blog posts, so you panic because you do not think what you have written is long enough. So, ...
Views: 749 - Does Your Business Have A Facebook Sales Strategy? - by Submitted on Sep 18, 2014 from Benjamin RousseyAny business, big or small, can leverage the power of Facebook to sell their products or services and earn a huge return on investment. It’s about using promotions effectively and not the number of ‘Likes’ that can help any business achieve reasonable if not phenomenal success. There are over a ...
Views: 729 - 3 Email Marketing Debates Even Top Marketers Can't Agree On - by Submitted on Sep 18, 2014 from Sydni Craig-HartGetting a straight answer when it comes to email marketing can feel like to trying to solicit tax advice from a four year-old. How the heck are you supposed to know who's wrong, who's right, what works, and what doesn't when it comes to your email marketing? If you take a quick look online, ...
Views: 990 - Welcome to the light how to bring your’s great content out from the shadowy corners of the net - by Submitted on Sep 15, 2014 from Benjamin RousseyThe following quote is attributed to Marcus Sheridan, aka The Sales Lion - "Great content is the best sales tool in the world." We are very sure Marcus knew what he was talking about, but laymen might still want to ask this of him - if great content is all a site needs, then why is that so ...
Views: 580 - Are You an Internet Marketing Genius? - by Submitted on Sep 12, 2014 from Missy TincherNot many people are, so it shouldn't be an embarrassment saying that you are not. Internet marketing can be hard and even confusing. At least, it seems to be for the novice who just wants to get as many people as possible to see their website. So what about internet marketing do most ...
Views: 795 - 5 Branding Elements You Should Get From Your Website Designer - by Submitted on Sep 12, 2014 from Holly ChantalIf there's anything I've learned during my time as a coach is that, ignorance is not bliss. What you don't know can hurt you and unfortunately, almost always does. And one of the biggest unknown realms for coaches is the technology that goes along with running a business. Specifically, your ...
Views: 878 - Incorporating Social Media as Part of the SEO Strategy - by Submitted on Sep 12, 2014 from Infinista ConceptsThere are three main components of a strong SEO strategy – quality content, link building, and social media. While most marketing managers are aware of the importance of quality content and link building they have yet to grasp the importance of social media. However, search engines have changed ...
Views: 838(1 vote) - What Story Are You Telling About Your Business? - by Submitted on Sep 12, 2014 from Ursula JorchMarketing has been described as storytelling. You are creating a story about your business. Some marketing stories are masterfully crafted. But they don't necessarily tell the authentic truth about the brand, about what that company can truly deliver. I know, because you're reading this, ...
Views: 947 - Guest Blogging: Strategies to Build Effective Links - by Submitted on Sep 11, 2014 from Infinista ConceptsWhen it comes to SEO strategies most marketing specialist will stress the importance of link building, especially through guest blogging that allows you to post back links to your website. However, Matt Cutts of Google recently said that guest blogging should be reduced as most of it was spammy. ...
Views: 1240 - SEO vs Google | David vs Goliath - by Submitted on Sep 05, 2014 from Konstantinos ValsamidisYou know the story about young David beating the giant Philistine warrior? By reading our story though don´t expect such a happy ending. This is not an enthusiastic post about future prospects of Google ranking, but kind of a wake-up call to expand your traffic sources away from Google. It ...
Views: 938 - Blog Posts Aren't for Sales - by Submitted on Sep 04, 2014 from Missy TincherYou put a lot of time into growing your small business, creating a website, creating sales strategies for your services and creating a message that will draw people to your enterprise. A blog was just a blip; another way to get people interested in the other parts of your site. It is obvious, ...
Views: 702 - Should You Add Videos to Your Business Blog? - by Submitted on Sep 04, 2014 from Missy TincherA picture, the old saw relates, is worth a thousand words. Well, then where do videos rank? Back when this cliché was originally coined in 1911, still pictures were the primary medium; video had not come into common use. It was in its infancy. But now, video is everywhere and is easily ...
Views: 703 - Are You Blogging To The Right People? - by Submitted on Sep 04, 2014 from Missy TincherThis blogging thing just doesn't seem to be getting you those prospective clients that could turn into customers. You know, those people who keep coming back, tell their friends about you and your business and eventually make a purchase. The words are there, you know they're good and your ...
Views: 709 - Unlocking the Secrets of Your Email Stats - by Submitted on Sep 04, 2014 from Sydni Craig-HartYou craft an awesome email blast. Your subject line couldn't be better. You click send. And then you check your email stats. With all of those numbers and percentages, where should you even begin? If you log in to the back end of your email program, whether it's Aweber or Constant Contact or ...
Views: 962 - Simple Launch Secrets - by Submitted on Sep 04, 2014 from Kim Kirmmse TothYou have heard this many times before but we all need to be doing more launches! And I can honestly say I have done more than enough launches that have failed. Which in the end means I didn't get the sign ups I was hoping for. Clearly something was missing from my process. Let's go through ...
Views: 1188 - Avoid The Shiny Object Syndrome - The Top 3 Tactics To Market Your Business - by Submitted on Oct 17, 2019 from Pamela WigglesworthShiny object syndrome is a disorder affecting millions of marketers around the world. The symptoms include an infatuation with using certain keywords, trends, or channels promising thousands of new conversions. Those suffering from this affliction may also experience a nagging feeling in their ...
Views: 1144 - 5 Factors to Ensure Your Freebie Isn’t Costing You $ales - by Submitted on Sep 02, 2014 from Susan RegierHaving a free report, ebook, audio recording (CD or MP3), start up kit, etc. is a fabulous way to give a “taste” of you to potential clients and help you to build your list. It’s a no-obligation, non threatening means of letting others get to know you before buying…but if you’re getting people ...
Views: 1748 - How to bring your great content out from the shadowy corners of the net - by Submitted on Sep 01, 2014 from Benjamin RousseyThe following quote is attributed to Marcus Sheridan, aka The Sales Lion - "Great content is the best sales tool in the world." We are very sure Marcus knew what he was talking about, but laymen might still want to ask this of him - if great content is all a site needs, then why is that so ...
Views: 712 - 5 Huge Reasons Why Your Website Should Be Treated Like A Busy City Storefront - by Submitted on Aug 30, 2014 from Susan FriesenWhen I was a young girl, my Oma and Opa owned a bakery in Lilloette BC. Each summer my brother and I got to go and visit them for a week or so and oh, what a treat that was! I remember standing in front of the bakery window, with wide-open eyes as I scoured all the tasty treats and hoped with ...
Views: 1363 - A Blog Marketing Plan - The Basics - by Submitted on Aug 29, 2014 from Missy TincherMarketing is a low percentage racket no matter how you do it, but blogging can seem to be the bottom of the barrel. It seems that some days no one is paying attention to you at all. You may not be using all of the resources at your disposal or, if you are, in the proper manner. You can't blog ...
Views: 753 - Anatomy of an Email: How to Craft Emails That Get Opened and Clicked - by Submitted on Aug 29, 2014 from Sydni Craig-HartWhy do some of your emails get high open rates, while others sit in people's inboxes collecting dust? If your open rates and click-through rates are inconsistent, it could be because you're not following a strategic email blueprint. This article will outline the specific elements that should ...
Views: 954 - Creating An Automated Webinar - Comparisons Of The Different Service Providers - by Submitted on Oct 17, 2019 from Pamela WigglesworthWebinars have become used in a wide variety of fields from educational lectures to workplace negotiations. The great thing about automated webinars is that they can be used over and over again to achieve the same benefit. For instance, if you are trying to train new employees on the operations ...
Views: 1235 - R.I.P. 'SEO' - by Submitted on Aug 27, 2014 from Benjamin RousseyYou, dear term, served us well. Technically, SEO is dead. The term that is, NOT the practice! There is a new jargon doing the rounds and it encapsulates the idea behind search engine optimization in a much effective way. OC/DC is the term that content companies and writers are using the world ...
Views: 934 - 10 Tips on Computer Data Security You Must Know About - by Submitted on Aug 26, 2014 from Raju MehraWith increasing malware threats and new attack techniques of hackers, data security has become an important aspect to look into; particularly for small and medium enterprises. They are the main target for hackers and unknown threats. In a nutshell, data security means protecting your data, and ...
Views: 1187 - Why Every Great Email Includes These 5 Things - by Submitted on Aug 22, 2014 from Sydni Craig-HartGreat email marketing isn't a mystery. While we may never know why some YouTube videos go viral and others don't, it's easy to tell why some emails succeed and others get sent straight to the trash folder. Great emails - the kind that get opened, clicked, shared and saved to read again - ...
Views: 899 - More than waxing poetic - quick ways to write sentences that sizzle - by Submitted on Aug 22, 2014 from Benjamin RousseyA headline can grab eyeballs and make users want to read what follows beneath. But if the rest of the content smells stale, you would have lost your audience before the first full-stop. The art of seducing your customer lies in writing sentences that draw him in, naturally. The words you write ...
Views: 721 - How to Create Systems to Simplify Your Email Marketing - by Submitted on Aug 15, 2014 from Sydni Craig-HartYou need to have strong email marketing systems in place in order to effectively monetize your email list. Why? Because sending out email marketing without having systems in place is like throwing spaghetti at the wall to see if it sticks. Without systems, your email: -Might get opened, ...
Views: 1009 - 6 Strategies To Supercharge Your Content Marketing - by Submitted on Aug 15, 2014 from Holly ChantalI consider blog and article writing to be one of the easiest marketing methods to keep up with and build your authority over time. The beauty of content marketing is that you get to share your point of view, your personality, and your expertise which are a surefire ways to establish yourself as ...
Views: 878 - The Benefits of Guest Posts on a Small Business Blog - by Submitted on Aug 09, 2014 from Missy TincherGuest blogging means publishing an article on someone else's website or blog. There are many advantages for both the blog owner and the guest blogger when this occurs. The following are some of these advantages. Benefits to Blog Owner Build Relationships. Allowing guests to post on your ...
Views: 829 - Why Blogging Alone Does NOT Work - by Submitted on Aug 09, 2014 from Missy TincherYou have started fulfilling your dream by starting a small business. It's up and running, some people are visiting your website and sales are happening. But, something seems to be missing. Sales aren't increasing like you thought they would. You are not generating new clients or customers and ...
Views: 766 - Valuable Blog Content for Your Readers - by Submitted on Aug 09, 2014 from Missy TincherBlogs are a powerful platform, and when placed into good use, you can gain a lot from your efforts, whether you are doing it for financial or personal reasons. By writing valuable blog content, you will be on the right path to success. Unfortunately, when you Google search for the keyword ...
Views: 749 - 3 Ways to Monetize Your List With Affiliate Offers - by Submitted on Aug 08, 2014 from Sydni Craig-HartYour customers have specific needs, needs that you're working hard to fulfill and over-deliver with practical solutions. The #1 rule of small business is that you can't be all things to all people. Sometimes your customers need things your business can't provide. When that happens, ...
Views: 1041 - Retargeting Marketing: The Good, The Bad And The Ugly - by Submitted on Oct 17, 2019 from Pamela WigglesworthGetting new traffic to your site is one thing, but creating customers out of that traffic is an entirely new chal-lenge. In fact, only about 2% of traffic that visit a website will actually become a customer or take some sort of action (conversion). The goal of retargeting is to take advantage ...
Views: 1200 - ***How to make money online, a step-by-step guide by Denis Balitskiy - by Submitted on Aug 13, 2014 from Denis BalitskiyIn the first place let me tell you the make-money-from-home isn’t just a dream, but a reality to many people. On the other hand, it’s a nightmare for so many others who don’t follow a system, or a blueprint. I am one of those who work from home, and make thousands a month. I can enjoy my ...
Views: 2786(1 vote) - How to Create Infographics That’ll Knock People’s Sock Off - by Submitted on Aug 07, 2014 from Infinista ConceptsA change is upon us. What this change is most visible in, is the way we communicate online. The entire face of communication is almost unrecognisable today. It seems that the way we communicate today – through Tweets, DMs, shares, pins and likes has become part of our way of life. This change is ...
Views: 815 - 5 Contest Ideas to Grow Your Email List Fast - by Submitted on Jul 31, 2014 from Sydni Craig-HartHolding an online contest is a fun, affordable way to grow your email list and engage your followers with your brand. There are endless ways to create contests, ranging from huge, expensive giveaways ("Win an all-expenses paid trip to Maui!") to contests that don't involve money at all ...
Views: 1148 - The Bare Minimum You Need For A Brand - by Submitted on Jul 31, 2014 from Holly ChantalWhen I say the word "brand" people often cringe. It's such an ambiguous word and can mean so many different things. Brands are also perceived to be very complex. After all, doesn't one major soft drink company spends millions per year on building their brand? How can a coach or solopreneur ...
Views: 855 - 5 Ways to Use Social Media to Build Your Email List - by Submitted on Jul 25, 2014 from Sydni Craig-HartYou want to build your email list. You also want to grow your social media following. While both marketing techniques can be effective in and of themselves, using them together gets you better results. If you have a large following on Facebook or Twitter, just imagine being able to capture ...
Views: 1104 - Develop a Brand Identity That Gives You More Confidence As A Coach - by Submitted on Jul 25, 2014 from Holly ChantalWomen know that wearing the right pair of shoes can make you feel like you can take over the world. Not only that but different styles of shoes can make you feel and act differently. They can make you feel flirty, powerful, demure, sexy and of course, confident. So what does this have to do with ...
Views: 851 - How to Diagnose Causes Of Poor Website Performance - by Submitted on Jul 25, 2014 from Holly ChantalWhen you're pouring your heart and soul into your business and not seeing results it can be very frustrating. You start to doubt your abilities, you may even start to doubt whether you should be in business at all. Where most coaches focus the majority of their marketing time is in their ...
Views: 716 - The Top 5 Places to Distribute Your Business Videos - by Submitted on Oct 17, 2019 from Pamela WigglesworthBusiness videos can be great advertising opportunities for you and your business. Customers like being able to see what you have to offer, and a video is a good way to showcase this much more effectively that you would otherwise achieve via print ad. Whether you are selling a product, promoting ...
Views: 1267 - The PERFECT STORM / Online Marketing - by Submitted on Jul 21, 2014 from james hobartThe PERFECT STORM / Online Marketing This article will define four current Trends that continue to impact our daily lives. You will find online business ideas that hopefully wake you up to take action and help you seek a balance with what used to be taken for granted in our consumer based ...
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