Self Improvement Site
On The Internet! Take the Self Improvement Tour
On The Internet! Take the Self Improvement Tour
Articles from Donna Gunter | Selfgrowth.com
- Boost Sales: 7 Most Effective Strategies to Increase Conversion Rates - by Submitted on Aug 10, 2012 from Donna GunterIf you want to boost sales on your web site, the first issue you need to explore is how to increase conversion rates. Conversion rate is the portion of unique visitors to your web site that take the action you want them to take. This action might be a product purchase or a mailing list sign-up. ...
Views: 1342 - 7 Steps to Guest Blogging Your Way to More Traffic and Greater Online Visibility - by Submitted on Aug 27, 2011 from Donna GunterOne traffic generation strategy that I'm started to explore is that of guest blogging. Guest blogging is the process of looking for other blogs read by your target market where you can submit your content for publication. This strategy is a natural fit for anyone who is using content marketing ...
Views: 1320 - How to Stand Out: Differentiate Your Business with Authenticity - by Submitted on Oct 16, 2009 from Donna GunterI had lunch several years ago with a colleague in a networking group. We talked about many things and were trying to get to know each other so that we could better understand what might make a great referral for the other. One of the things he told me caused me to chuckle because it was so true, ...
Views: 1300 - Top 5 Reasons Why Mobile Marketing Will Increase Your Profits in 2011 - by Submitted on Dec 23, 2010 from Donna GunterNow that I've finally gotten a Smartphone, I feel as though I've joined the 21st century, techologically speaking, at least, and can begin to engage in the mobile marketing sent to me by businesses I patronize. I've seen people all around me become VERY attached to their smartphones like a new ...
Views: 1287 - Twitter Marketing: 6 Steps to Creating a Viral Marketing Campaign with Twitter Hashtags - by Submitted on Oct 25, 2009 from Donna GunterTwitter, as a popular social networking platform, is a viral marketing strategy all on its own, especially if your followers like your tweets and retweet them to their followers. However, I've recently noticed another trend in Twitter usage that increases its viral marketing capabilities through ...
Views: 1282 - Business Focus: The Secret to Doubling (or Even Tripling) Your Business in One Year - by Submitted on Sep 30, 2011 from Donna GunterI watched a really great movie this week, The Help, starring an amazing actress, Viola Davis. I've been watching Viola for years, most recently in The United States of Tara, a Showtime series. Now, with this new role, it seems that Viola is everywhere. Or, maybe I'm just noticing her more ...
Views: 1279 - The Best New Year Business Resolution is NO Resolution - by Submitted on Jan 13, 2011 from Donna GunterI'm the world's worst at New Year's resolutions. My effort at making resolutions is best summed up by Mark Twain, "New Year's Day: Now is the accepted time to make your regular annual good resolutions. Next week you can begin paving hell with them as usual." As a business owner, however, I see ...
Views: 1269(1 vote) - Online Reputation Management: How to Protect Your Online Reputation in 7 Easy Steps - by Submitted on May 03, 2012 from Donna GunterOnline reputation management is one of the biggest challenges facing businesses today. Have you ever been upset with the way you were treated at a business and immediately vented about it on a social website? Or have you sent an email or posted to a forum about a company regarding your ...
Views: 1258 - Internet Marketing: The #1 Marketing Mistake Made By 75% of Online Business Owners - by Submitted on Oct 23, 2009 from Donna GunterEvery day, my inbox is filled with emails promoting yet another new marketing strategy or promising results that will cure all of my marketing ills. Most of the strategies are flash-in-the-pan -- here today and gone tomorrow because the next new strategy has been discovered. A few newer ...
Views: 1230 - 7 Essential Sales Pages Needed on Every Web Site - by Submitted on Feb 24, 2012 from Donna GunterWeb site creation has been at the forefront of much of what I've done as an online business owner. While I haven't designed the look and feel of all of my sites, I've created the content for all of them. Determining what to include on a web site can be overwhelming to the most seasoned business ...
Views: 1224 - More Sales: 3 Secrets for Generating More Income in a Down Economy - by Submitted on Mar 16, 2012 from Donna GunterSo many business owners are struggling to make more sales in the midst of this recession. Some are succeeding better than others, and even the big discount stores (like Wal-Mart) are reversing managerial decisions to boost their bottom line. I'm not a big fan of Wally World (aka Wal-Mart) ...
Views: 1212 - 13 Examples of Continuity Income in a Service-Based Business - by Submitted on Mar 03, 2010 from Donna GunterTired of the day-to-day struggle of chasing one client to the next? Want a better way to run your business that enables you to better predict your monthly income? One of the best ways to stabilize your income when you're a self-employed service professional is to create a monthly recurring ...
Views: 1211(3 votes) - Drive Traffic to Your Site with a 6-Step Blog Comments Blueprint - by Submitted on May 28, 2010 from Donna GunterOne of the most effective ways to drive traffic to your web site is by commenting on other people's blogs. However, a vast majority of people don't do this the right way. Their primary traffic strategy is to leave meaningless comments on the posts of blogs in their niche just to get a few ...
Views: 1176(1 vote) - Business Planning: Your 17-Point New Year's Business Inventory and Cleanup - by Submitted on Jan 16, 2010 from Donna GunterA new year always brings New Year's resolutions, as well as the urge to purge things from your life and business and begin anew. I caught the decluttering bug between Christmas and New Year's Day this year and removed from my office many boxes of physical materials that had served me well once ...
Views: 1175(2 votes) - Your 10-Step Year-End Web Site Review - by Submitted on Apr 04, 2012 from Donna GunterThe close of another year is upon us, and with that comes your year-end web site review. Wait, you are doing an annual review, right? Failing to take a few minutes to review your web site at the end of the year can result in your visitors seeing something like "Copyright 2008" on your site. ...
Views: 1175 - How to Use Your Ezine Thank You Page to Create a One Time Offer - by Submitted on Nov 16, 2009 from Donna GunterMany times, when you sign up for a free giveaway or purchase an item, you are taken to an OTO (One Time Offer) page, where you'll be given the opportunity to purchase a "never to be seen again, one time offer," which is a product that has been discounted for one time only during this one ...
Views: 1047(2 votes) - Ethical Bribes: 10 Most Effective Client Attraction Device Giveaways - by Submitted on Nov 18, 2009 from Donna GunterOne of the quickest ways to build your email marketing list is by creating an ethical bribe, or what I refer to as a client attraction device. This free giveaway serves to entice visitors to your site to sign up for your email list because they want to access your solution to their problem ...
Views: 1020(1 vote) - Top 8 Signs of ECommerce Fraud: How to Detect Fraudulent Credit Card Transactions - by Submitted on Nov 10, 2009 from Donna GunterWhen you have an online component of your business, experiencing ecommerce fraud is becoming the rule rather than the exception. No longer is it a matter of "if" this will happen to you but "when" it will happen to you. I did some quick research and was astounded at the extent of fraudulent ...
Views: 992(1 vote) - Article Marketing: 7 Essential Elements of an Article Resource Box That Gets Clicked - by Submitted on Jan 29, 2010 from Donna GunterDistributing your articles to various article banks and directories online (what I refer to as article marketing) won't work for you unless you have a well-developed resource box. A resource box is the bio information about the author that appears at the end of the article. Why is a great ...
Views: 944 - 3 Expert Strategies to Prevent A Great Referral From Going Bad - by Submitted on Oct 26, 2010 from Donna GunterIn the course of my business, I routinely make referrals to other products and business service providers that I know or use regularly. In 99% of the cases, I've actually used the product or service myself or have a good relationship with the person who is providing it. In rare cases, I will ...
Views: 943 - 7 Strategies for Building Online Relationships with Industry VIPs - by Submitted on Nov 19, 2009 from Donna GunterOne of the most difficult aspects of being an independent service professional is being seen as credible and as a viable expert in your industry. Until recently, that process often took years and required an investment of much blood, sweat and tears. Ultimately, it wasn't until you paid your ...
Views: 931(3 votes) - What To Do If Your Facebook or Twitter Account is Hacked - by Submitted on Jan 11, 2010 from Donna GunterUnfortunately, this scenario is a reality for all of us who use social networking -- it's not a matter of IF your Twitter or Facebook account will be hacked, but simply WHEN. I've been on the receiving end of messages from my friends whose accounts have been hacked. The message typically ...
Views: 902(1 vote) - The Internet Marketing Secret That Stops Small Business Owners in Their Tracks - by Submitted on Feb 16, 2010 from Donna GunterAll of my clients are exceptional at the service they provide for their clients. However, many of them come to me for coaching because they're having a hard time filling their practices and finding clients. Almost without fail, they tell me that this is a marketing problem. It is a marketing ...
Views: 871(1 vote) - How to Market Benefits vs Features - by Submitted on Jan 11, 2010 from Donna GunterOne of the most difficult concepts to grasp for online business owners who are writing their own sales copy is to write about the benefits of your product/service, rather than the features. Even though this skill is critically important, I would guess that less than 10% of business owners truly ...
Views: 866(1 vote) - Marketing Results: 7 Crucial Stats You Need to Track Your Marketing Success - by Submitted on Jan 21, 2010 from Donna GunterYou may feel as though you're on a hamster wheel when it comes to measuring your marketing. You run, run, and run some more, but don't seem to be getting anywhere. That feeling is perfectly natural if you're not measuring your ROI (Return on Investment) with your marketing. For years, I've ...
Views: 862 - How to Become Your Industry's Leading Expert in 30 Days - by Submitted on Nov 18, 2009 from Donna GunterMany online solo service professionals wonder how they will ever become known in their industry, given the easy access to the abundance of information found online. Almost everyone claims to be an expert, so it stands to reason that some percentage of that group are charlatans. How do you ...
Views: 755(2 votes) - 10 Best Strategies to Massively Increase Your Visibility Online - by Submitted on Feb 18, 2009 from Donna GunterIncreasing online visibility is the goal of most online business owners. After all, without visibility, you have no traffic and thus no business. However, when you start to research how to increase your online visibility, you discover so many options, yet have so little time for research and ...
Views: 746 - 10 Steps to Testing the Viability of Your Online Business Idea That Won't Break the Bank - by Submitted on Jan 07, 2009 from Donna GunterThe economic recession is pushing more and more people to consider self-employment. Starting an online business is a very low-risk way to put your toe in the entrepreneurial pond because the start up costs are minimal, the overhead is low, and the returns can be high. Despite these benefits, ...
Views: 739 - How to Set Up an Online Affiliate Program to Sell Your Products and Services - by Submitted on Feb 25, 2009 from Donna GunterI consider Amazon.com to be the Internet pioneer for establishing affiliate programs. Their strategy to permit others to sell their products for a commission on affiliate websites has single-handedly help them become an Internet powerhouse and has resulted in Amazon.com becoming a household ...
Views: 724 - Business Planning: 4 Steps to Creating Your Online Business Model Blueprint - by Submitted on Nov 11, 2009 from Donna GunterI'm in the process of completely rethinking my business model, and that will be my primary focus as I plan this year's business retreat for myself. Your business model doesn't have to be at all complex, but should provide the guiding force for all that you do, like guiding you to the ...
Views: 699(2 votes) - Twitter Marketing: How to be Follow-Worthy on Twitter - by Submitted on Nov 10, 2009 from Donna GunterI often get asked the question, "How do I get more followers on Twitter?" Many of my clients want to pay a sum of money for the latest scheme to get them 10,000 new followers in 24 hours or some such nonsense as that. As in all marketing strategies, it's not the number that counts. Rather, ...
Views: 631(1 vote) - 5 Secrets to Moving the Free Line With Your Client-Capturing Device - by Submitted on Feb 12, 2009 from Donna GunterOnce upon a time, in the dark ages of Internet marketing (only about 10 years ago in Internet years), all an online business owner had to do was stick an email opt-in form on her site and request visitors to join her list. Simple, wasn't it? Then, the legion of spammers began to grow and ...
Views: 612