When your website is set up correctly, and focused just right on your ideal clients, it can be a 24/7 sales and marketing tool for your business. Unfortunately, far too many small business owners are missing out on important keys that can make or break their businesses. Don't be one of them! ... Views: 950
You've heard it said, "Ask and you shall receive." This is NEVER truer then when it comes to asking for referrals. Many service professionals are hesitant to do this for a number of reasons. It might be because you are afraid of "bothering" the person you're speaking to, because you're worried ... Views: 500
If you want to get the best results from your marketing efforts, you've got to be strategic in your approach. Choosing the right strategies for your business starts with selecting techniques that fit your goals and the solutions your ideal prospects are looking for. Then you need to IMPLEMENT ... Views: 761
Online marketing is by far one of the greatest resources available for spreading your message and growing your business.
Through social media, email marketing campaigns and blogging, etc., online marketing keeps you open for business 24 hours a day, 7 days a week. This allows instant ... Views: 721
Doesn't it feel great to pass along the word about your favorite restaurant or tell someone about a terrific book you can read? You can make it easy for your clients and colleagues to do the same for your services. When you do great work for your clients, they are just as excited to tell others ... Views: 800
Small business marketing is not only necessary to your success as an entrepreneur, it's easier than you think. Statistics say your small business has a 1 in 6 chance of survival, but without effective, ongoing marketing, your odds are far less than that. Utilize proven small business marketing ... Views: 466
If you want to pump up your profits, you have to get clear about exactly what you are offering your customers and offer it to them in a way that is compelling and interesting. The best way to do this is to position yourself as a problem solver for your ideal prospects. If you can solve problems ... Views: 763
Just like closets and cupboards, marketing strategies and assets can accumulate clutter over the course of the year - It's time for some spring cleaning.
My friends over at PR Web shared with me three great tips on how to make sure your marketing is current, polished, and efficient:
1. ... Views: 723
If you are currently employed with a company working as an Administrative Professional and are wondering how you are going to transition into your own home-based Virtual Assistant practice, the thought may have crossed your mind to start your business part-time. This likely led to a number of ... Views: 1057
It isn’t rocket science, but for a lot of service professionals, a simple step-by-step social media plan seems difficult to create.
Yet, developing one takes all the intimidation and guess work out of using this popular tool for business marketing. If you’ve been holding off on using social ... Views: 481
Feeling overwhelmed with marketing your business? We've all been there at one time or another. But you don't have to stay there! Being in a constant state of overwhelm is a choice. It's a choice one makes partially as a result of a limiting belief that being successful in business is hard and ... Views: 551
Do you find it hard to believe that you can create or accomplish anything that you want? I used to have that problem. When growing up, I was very shy. My shyness stemmed from feelings of inadequacy. I always thought, "I'm not good enough, smart enough, strong enough, fast enough... " ... Views: 1027
So often, it isn't a lack of knowledge that prevents service professionals from achieving their business and marketing goals.
Instead, a lack of focus and motivation are more often the culprits. You may be a person who knows exactly what you need to be doing. You possess the knowledge, but ... Views: 841
To market your business and to do it effectively, you need a marketing plan. Trying to just jump in and implement strategies as they come might seem like a carefree way to handle your marketing, but doing so will never create highly profitable results in your business.
For a marketing plan ... Views: 512
There are those small business owners who are die-hard social media fans and swear by its effectiveness. There are others who wouldn't touch Facebook with a 10-foot pole. Most of us fall in between these two extremes.
The truth of the matter is that most (notice I didn't say all) ... Views: 1352
Content marketing.
Yep, that's it. Plain and simple.
What is Content Marketing?
Award winning content marketer Amanda Maksymiw defines it this way: "Content marketing is the process of developing and sharing relevant, valuable, and engaging content to a target audience with the goal of ... Views: 1498
No matter what differences you and I have, the type of business we have, our philosophy about being self-employed or what our personal goals are, we most definitely have one thing in common. We want to be successful and we want to make a good living doing the work we love.
There are a lot of ... Views: 740
Whether you're in start-up mode or an established business owner experiencing a cash crunch, you may find yourself without as much capital as you'd like to spend on marketing your business. That may be your reality, but that is no excuse for not marketing your services. The only way you're going ... Views: 517
Many businesses have characteristics that are similar to any stock market in the world; there are ups and downs. When you experience a downturn, the culprit may be a slow drip of revenue, which means a slow drip of closed business from very few leads. Your goal, then, is to get in front of more ... Views: 648
For many entrepreneurs and small business owners, email marketing remains something of a mystery. You know you're supposed to be emailing your list, but when? How often? And what about?
Choosing a great email program takes a lot of the guess-work out of email marketing, because you can ... Views: 886
One of the best ways to get your ideal clients interested in your solutions is very simple - talk to them about how you can solve their problems. You may already be telling people you know about what you do, but there is a lot more to talking to your target market than that. There are networking ... Views: 446
I get it. You need some affordable marketing ideas you can implement without laying out a lot of cash. But how can you consider even affordable marketing ideas when the budget's tight, your client base is small and you're not quite so confident in your marketing skills?
Affordable marketing ... Views: 507
Webinars are a prime way to build your audience and establish trust, but there's a right way and a wrong way to go about doing them.
By making sure your webinar provides value, and leaves participants wanting more of what you have to offer, you can get the most out of this form of ... Views: 707
Practical marketing solutions are necessary to build a successful business. As a solopreneur, you don't have a full-fledged marketing department at your disposal. You need some practical marketing solutions to grow your business without exhausting all of your time or money.
Practical ... Views: 488
Creating visibility for your business online can seem like a daunting task. There are many different options to choose from and you'll likely find yourself in "analysis paralysis" if you try them all at one.
That said you simply can't ignore having an effective strategy for marketing your ... Views: 813
Are you currently using webinars as part of your content marketing strategy?
If not, you may have an outdated idea of exactly what a webinar is and just how powerful webinars can actually be.
In the past, webinars were used primarily for product demonstrations and to usher customers ... Views: 1019
"Old-school" business marketing ideas can still help you greatly in your quest to bring in more ideal clients to your business. In today's post, learn about 3 ways you increase business.
Most entrepreneurs who do not currently have enough clients in their business are facing that challenge ... Views: 882
Content marketing has been the industry's hottest buzz phrase for the past several years, but what does "content marketing" really mean?
In short, it refers to the creation and distribution of great content that is either written, visual, or audio. Sharing your brand's message via content ... Views: 918
Every (and I do mean EVERY) business - including yours - has the potential to be immediately more profitable. Unfortunately, many times we are unable to see the opportunities in front of us because we buried in the minutia of our daily task list.
So how do you dig out the hidden treasure in ... Views: 830
You craft an awesome email blast. Your subject line couldn't be better. You click send. And then you check your email stats. With all of those numbers and percentages, where should you even begin?
If you log in to the back end of your email program, whether it's Aweber or Constant Contact or ... Views: 864
Did you know that it takes approximately 7 interactions with a prospective client before they buy from you?
Because of this, it's important that you capture every name and email address that you can from visitors to your website and follow up with them quickly to start getting to know them ... Views: 741
As a service professional, an important element of your marketing strategy is to highlight why you are THE premier solutions provider for your target market. When you showcase your expertise and how others' lives and business have improved because of working with you, your services and products ... Views: 499
Have you ever wondered why some webinars are wildly successful, while others fall flat? Or why some webinars enjoy thousands of attendees while others are attended by 20 people, tops?
The truth is that successful webinars follow a proven checklist that virtually guarantees their ... Views: 834
Creating and marketing a great webinar is tough. Choosing a webinar hosting platform shouldn't be.
That's why we've researched the top-selling webinar hosting platforms on the Internet and compiled this handy list of pros and cons for each.
We reviewed each application and evaluated the ... Views: 1885
If you’ve never created a webinar before, the thought of webinar marketing can be really intimidating. You’re probably wondering...
• How will I work out the technical aspects of holding a webinar?
• How do I give people access to the webinar?
• What platform should I use for hosting the ... Views: 870
A national survey of women business owners (WBOs) conducted by Web.com Group, Inc. (Nasdaq: WWWW) and the National Association of Women Business Owners (NAWBO) found a pervasive sense of economic optimism, including a prediction by most WBOs (85 percent) that more women will become entrepreneurs ... Views: 1076
Great email marketing isn't a mystery. While we may never know why some YouTube videos go viral and others don't, it's easy to tell why some emails succeed and others get sent straight to the trash folder.
Great emails - the kind that get opened, clicked, shared and saved to read again - ... Views: 815
Great salons and spas give their clients exactly what they need. To find out what your clients need, you have to get the inside scoop on them.
How do great spas and salons get the insider info? They use surveys! Survey clientele to collect feedback on your staff, your services and what else ... Views: 586
There's nothing small about the revenue potential of year-end (or holiday) season when it comes to small businesses.
It's the time of year when your ideal clients are spending big, and - if you've got the right plan in place - primed and ready to spend with you.
As the season approaches, ... Views: 951
Do you have enough clients? There are several ways for you to fill your business with ideal clients. However, if you do not have enough clients as you read this article, you haven't found or implemented the steps to have a full practice.
One way that you can showcase your expertise to an ... Views: 805
Do you have a "CAN DO," "WILL SUCCEED AT ALL COSTS" type of mindset? Is it natural for you to lead yourself towards your goals no matter what negative signals you receive from naysayers?
Your response could very well be the determining factor as to how quickly and easily you accomplish your ... Views: 809
You say that you want more clients. Is that really true? Examine your marketing efforts over the past six weeks. What have you done to actually enroll new clients? Perhaps you sent a few emails out. Maybe you made a few new connections on LinkedIn. What have you really done? I want to challenge ... Views: 1037