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Articles from Kevin Waddel | Selfgrowth.com
- The financial collapse caused to retain the assistance of financial services public relations firm - by Submitted on Sep 25, 2011 from Kevin WaddelAfter years of unprecedented success in the financial realm, the United States has finally suffered a server setback that threatens to derail the progress that has been made. The financial collapse and near worldwide meltdown has put many a previously confident financial services providers back ...
Views: 454 - The many faces of health PR - by Submitted on Apr 19, 2011 from Kevin WaddelAs a profession, health PR covers a lot of ground. The specialty can involve working for a pharmaceutical company, a hospital or clinic, a research institution, or even a consumer products company making things like vitamins. Working for a health clinic or hospital, for example, could ...
Views: 435 - The medical profession is rife with uncertainties, so a health care public relations firm can help - by Submitted on Jul 18, 2011 from Kevin WaddelThese days, entering the medical profession is not the surefire ticket to success it once was. There are numerous hurdles fledgling medical practitioners can expect to face once they put their proverbial hat into the ring and enter the marketplace. Newly christened medical offices have to ...
Views: 446 - The SEC on the Use of Financial Services Social Media - by Submitted on Apr 22, 2012 from Kevin WaddelAcknowledging that the use of financial services social media is rapidly accelerating, the SEC recently issued its observations following its review of the matter. In its pronouncement, the SEC notes that pursuant to Advisers Act Rule 206(4)-7, firms engaged in financial services social media ...
Views: 897 - The top PR firms are ones that put the interests of their clients’ above their own - by Submitted on Jul 28, 2011 from Kevin WaddelThe world of public relations is a cutthroat business. The average person on the street might not believe it, but it is absolutely the truth. Competing public relations firms will often use every despicable method in their arsenal just to be able to get a leg up on one another. The amount of ...
Views: 500 - The top public relations firms have the years of experience needed to help their clients - by Submitted on Aug 28, 2011 from Kevin WaddelMany business professionals work hard to succeed. They put in long hours at the office, spend most of their days away from their loved ones, and put most of their time and energy into ensuring that they consistently perform quality work for their employers. This is the only surefire way to ...
Views: 450 - Top PR Firms Evolve - by Submitted on Mar 11, 2011 from Kevin WaddelTop PR firms have certainly evolved over the past few years. Not long ago, it was all about scoring press clippings. Today, top PR firms utilize every available method to communicate a company's story and meet a client’s business objectives and communications goals. Top PR firms have ...
Views: 696 - Top PR Firms: How to Improve the Selection Process - by Submitted on Jan 23, 2012 from Kevin WaddelWhat makes for a top PR firm? One could look at rankings by billings. Certainly a tried and true barometer. One could also do a quick check on what firms are the largest in the industry by asking a few business friends. Again, another way of accomplishing the task of identifying one of the ...
Views: 580 - Traditional and Social Media Balance for Pharma Public Relations - by Submitted on Jun 17, 2011 from Kevin WaddelIn order to have effective pharma public relations, it is vital to find that balance between traditional media relations and social media. Key audiences span across both traditional and social media platforms. This is not to say that there will not be overlap, there will be, but having both will ...
Views: 523 - Twitter for Financial Services Social Media - by Submitted on Jul 26, 2011 from Kevin WaddelFinancial Services Social Media is important because people often consider the internet and online advice and recommendations when it comes to their money. Not everyone is a financial specialist, yet everyone does have some amount of money, so figuring out the best way to invest, spend, or save ...
Views: 459 - Using a Special Event for Accounting Firm PR - by Submitted on Apr 15, 2011 from Kevin WaddelSpecial events may not seem like the likely fit when looking to expand accounting firm public relations. However, special events can be used in a variety of ways that make them relevant to even the most professional of accounting firms. Here are some ideas to further promote your accounting firm ...
Views: 675 - What do Top Public Relations Firms do to stay at top? - by Submitted on Dec 20, 2011 from Kevin WaddelGetting your firm noticed and managing client and customer relations are some of the most important aspects of running a business regardless of what product or service you sell. In short, your image and brand are crucial to generating income and continuing operations. At the same time it is also ...
Views: 514 - What does the client want? - by Submitted on Aug 02, 2010 from Kevin WaddelThe PR New York scene has certainly changed in the past few years. The revolution brought about the new media and the decline of the traditional media are just a few changes. At one point a successful program was judged by the volume of press clippings generated (before electronic retrieval ...
Views: 640 - What it Takes to Make it at a PR New York firm these Days - by Submitted on Mar 11, 2011 from Kevin WaddelEvery day a number of resumes cross my desk from young hopefuls seeking a career in PR, particularly PR New York as this town is deemed to the capital of the trade. What does it take to make it at a PR New York firm? The ability to multitask at the speed of sound and the willingness to take on ...
Views: 626 - What Public Relations Companies Can Do For Your Company - by Submitted on Jun 17, 2011 from Kevin WaddelPublic relations is not simply something that can be written off as an added frivolous expense for companies. More and more public relations is proving that it makes a significant difference in contributing to the bottom-line. Here are some of the many ways that public relations companies can ...
Views: 522 - Where Do We Go From Here? - by Submitted on Aug 02, 2010 from Kevin WaddelWith the stock market roiling around these days, issues still remain about the nation’s financial services organizations. In addition, the financial reform bill continues to wend its way through Congress and how it all turns out remains a question. Where do things stand from a credibility ...
Views: 609 - Why You Should Work in Health Care Public Relations –Anna Martinelli - by Submitted on Sep 25, 2011 from Kevin WaddelIn economically trying times, it is essential that college graduates negotiate the workforce with a certain amount of savvy. This includes, first of all, a solid understanding of the best and worst aspects of one’s potential career paths. The purpose of this article is to explore the aspects ...
Views: 462 - Win awards! A classic Green IT PR strategy - Anna Martinelli - by Submitted on Aug 21, 2011 from Kevin WaddelThese days, it’s cool to be green. While this is great for the environment, it makes it tricky to design a Green IT PR campaign that truly distinguishes any single Green IT firm within a crowd of tree-huggers. There is however, one Green IT PR strategy that never seems to fail. And that’s ...
Views: 620 - Winning in the court of public opinion - by Submitted on Apr 19, 2011 from Kevin WaddelJudging by Law & Order, lawyers are naturally gifted at handling their own public relations. After enough court appearances and media interviews, they’ve learned which is their best side, how to carry themselves, what to say and how to say it. Any reputational crisis they face is resolved within ...
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