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Articles from Kevin Waddel | Selfgrowth.com
- Green Public Relations: Be Green, Be Seen - by Submitted on Oct 27, 2011 from Kevin WaddelIt is no secret that our world is changing. We’re undergoing a dramatic shift as consumers are behaving in more environmentally sustainable ways. Of course, while saving precious resources and our environment, there are opportunities for companies. Opportunities that have created another type ...
Views: 485 - High tech public relations firms use social media to keep an eye on what people are thinking - by Submitted on Jun 28, 2011 from Kevin WaddelIn recent years, social media outlets have revolutionized how people interact with one another. In the past, people would actually have to meet face to face to hear the latest gossip or share information. People would gather to pass along recent developments and to enjoy one another’s company. ...
Views: 484 - Financial services PR firms convince that the financial sector is trustworthy and can meet their needs - by Submitted on Aug 28, 2011 from Kevin WaddelIn the wake of recent developments on the world stage, individuals from all economic situations have been forced to make drastic and sometimes devastating cuts in their expenses in a valiant attempt to stay afloat financially. Many individuals who previously considered themselves to be affluent ...
Views: 483 - Health PR firms allow general public perception to be in favor of medical professionals - by Submitted on Aug 22, 2011 from Kevin WaddelMany medical professionals have a profound distrust for advertising and marketing. They view these two highly commercial pursuits as beneath them. They view advertisers as horribly corrupted souls who will do anything, including selling their own grandmother up the river, for a quick and easy ...
Views: 483 - Hedge Fund Public Relations: The Competitive Edge - by Submitted on Sep 26, 2011 from Kevin WaddelHedge fund public relation is a growing specialty within the world of communications. Hedge fund managers have come to recognize the need for strategic media relations, crisis communications, events management, investor relations and government strategy if they wish to remain ...
Views: 483 - Technology PR firms can help assuage the public’s fear of technological change - by Submitted on Sep 30, 2011 from Kevin WaddelWhen reflecting on the many, many technological advancements of the past two hundred years, it is quite easy to become amazed at how far the human race has come. From horse drawn buggies and candles, to the modern age with hybrid electric cars, commercial space travel, and a host of medical ...
Views: 483 - High Tech PR: New and Old Strategies Continue to Work Well - by Submitted on Sep 27, 2011 from Kevin WaddelContemplating a change in your high tech PR strategies? If so, ask yourself the following questions: - Is your product well differentiated? - Are the stories that the media is writing about your company or product credible and memorable to your target audiences? - Can your sales team tell ...
Views: 480 - B2b public relations firms have to try hard to promote their clients’ interests - by Submitted on Oct 27, 2011 from Kevin WaddelIn the fiercely competitive world that is modern business, companies that want to succeed and develop into long lasting corporations that have extensive reach have to stick together and defend each other’s specialized interests. Companies of like mind and who have a common enemy or similar ...
Views: 479 - Enlist a health public relations firm to help provide top quality medical care to the area - by Submitted on Jul 22, 2011 from Kevin WaddelIn these dark and troubled times, the prospects of running a successful health related business is quite difficult. There are a number of variables and a multitude of different factors that can determine the success or failure of a health related business. Obviously, the quality of work and the ...
Views: 478 - A well thought out green PR initiative is necessary to change people’s minds - by Submitted on Jun 21, 2011 from Kevin WaddelIn today’s uncertain economic climate, being environmentally friendly can be a tough sell. If there are no immediate benefits, people have a hard time letting go of their precious, hard earned dollars in service of a cause that is a bit of a slow burn, no matter how noble that cause may be in. ...
Views: 477 - Social media gives financial services PR firms a greater reach in their quest to serve their clients - by Submitted on Jul 15, 2011 from Kevin WaddelThe internet truly is a game changer. It is hard for people who were born after the internet became the international marketplace of ideas that it is today. Baby boomers and elderly individuals have a rough time with the internet, because sometimes they just can’t fathom how information can ...
Views: 477 - Law Firm Social Media Coming of Age - by Submitted on Oct 23, 2011 from Kevin WaddelIn the early days of social media, most large law firms had rather bland practice area blogs. Law firm social media typically focused on promoting firm achievements rather than to provide valuable content and client engagement. Most law firms - large and small - have been reluctant to enter the ...
Views: 475 - Healthcare Public Relations: Outlook Bright for Sector - by Submitted on Oct 27, 2011 from Kevin WaddelAccording to various sources, employment opportunities for healthcare public relations specialists should grow faster than the average for all occupations though 2012. There is an expected increase of 21%-35% in the number of jobs for healthcare public relations pros that will become available ...
Views: 474 - New York City Public Relations Pros Face Higher Stakes - by Submitted on Mar 22, 2012 from Kevin WaddelOn the New York City Public Relations scene, clients have become increasingly demanding. They are looking for pragmatic, reliable, professionals who are extraordinarily well connected and ones that maintain working relationships with the local and overseas media and analysts clients need to ...
Views: 472 - Biotech PR firms allow researchers the peace of mind to continue striving for the next medical breakthrough - by Submitted on May 08, 2011 from Kevin WaddelIt seems that as soon as one turns around these days, there is a news organization reporting about some particular breakthrough in the field of biotechnology. This certainly was not always the case. Medical breakthroughs of all different kinds were spaced years if not decades apart, before ...
Views: 470 - Pitching to Blogs for Hedge Fund PR - by Submitted on May 21, 2011 from Kevin WaddelFully understanding how to pitch to bloggers can be useful in gaining coverage and successfully executing a hedge fund PR campaign. Blogs can be an excellent resource because they often focus on specific areas of a larger industry. This means that they reach an even more targeted selection of ...
Views: 470 - Why You Should Work in Health Care Public Relations –Anna Martinelli - by Submitted on Sep 25, 2011 from Kevin WaddelIn economically trying times, it is essential that college graduates negotiate the workforce with a certain amount of savvy. This includes, first of all, a solid understanding of the best and worst aspects of one’s potential career paths. The purpose of this article is to explore the aspects ...
Views: 470 - On Message with Health Public Relations - by Submitted on Apr 01, 2011 from Kevin WaddelWith health and healthcare consistently in the center of discussions, health public relations efforts are increasingly important. Health public relations allows those in the health industry to manage these conversations. Global pharmaceutical companies, healthcare providers and government ...
Views: 469 - Technology PR firms have to be on guard 24 hours a day to keep up with technological advancements - by Submitted on Jul 25, 2011 from Kevin WaddelTechnology is moving so fast these days, it can hard for people to keep up. It has gotten to the point where it seems like every other day there is some brand new, cutting edge technological advancement that changes the world for the better. In this climate of constant change, and constant ...
Views: 469 - Effective enterprise IT public relations campaign to span the globe - by Submitted on Nov 11, 2011 from Kevin WaddelAs an IT firm, you are often short on time. With the demise of traditional media’s stranglehold on information, competition for your attention has increased exponentially. While there are fewer journals and publications, there are more and more media outlets and with an ever growing amount of ...
Views: 468 - Focus on Green Public Relations - by Submitted on Aug 28, 2011 from Kevin WaddelAmong publicizing your company for the success of your product, market share in the field, and skill-set of your employees, there are multiple other facets of your business that deserve attention. One aspect of your business that requires its own public relations firm is green public relations. ...
Views: 468 - Twitter for Financial Services Social Media - by Submitted on Jul 26, 2011 from Kevin WaddelFinancial Services Social Media is important because people often consider the internet and online advice and recommendations when it comes to their money. Not everyone is a financial specialist, yet everyone does have some amount of money, so figuring out the best way to invest, spend, or save ...
Views: 467 - Right approach to enterprise IT PR will make the difference - by Submitted on Nov 11, 2011 from Kevin WaddelDeveloping your enterprise IT PR message can be quite difficult. I market saturated with conflicting claims, messages must avoid the meaningless chatter and address the core issue that any IT manger faces. Purchasing at an Enterprise IT firm is commonly done by committee. Sometime it is ...
Views: 466 - Green IT public relations requires your firm to make the news - by Submitted on Nov 20, 2011 from Kevin WaddelAs an IT company, you are on the forefront of the technology revolution. Infrastructure technology developed as a result of the telecommunications and microelectronics advances in the last century. Currently, billions of bytes of data are stored, transmitted, rerouted and processed every second. ...
Views: 465 - Get Green Initiatives with Environmental PR - by Submitted on Apr 22, 2011 from Kevin WaddelBeing environmentally conscious is becoming more and more common. Many companies and organizations have launched environmental PR campaigns in order to show their audiences and market that they are going green. Green initiatives are a great way for companies and organizations to demonstrate that ...
Views: 464 - Health care PR Takes Center Stage - by Submitted on Jul 01, 2011 from Kevin WaddelHealth care PR purveyors have truly embraced the use of social media. Health care PR practitioners have come to recognize that social media can provide ease of access to frequently asked questions or community forums through the Internet, increasing their credibility while reducing operating ...
Views: 464 - Management consulting firm public relations can help their clients help small businesses - by Submitted on Jun 02, 2011 from Kevin WaddelThese days, running a successful and hopefully profitable business is incredibly difficult. The current economic downturn has made small business owners in every industry feel the strain. This puts a damper on job growth, which in turn only serves to make the recession that much worse. It is ...
Views: 464 - Hedge Fund PR: Some Tips for Managers of Hedge funds - by Submitted on Sep 25, 2011 from Kevin WaddelHedge fund PR has to be one of the most ignored marketing tools of hedge fund managers today. While they tend to be a secretive lot, hedge fund managers have come to recognize the value of hedge fund PR, particularly seeing the benefits of making themselves more available to the press. Hedge ...
Views: 463 - PR FIRM NYC DEBATE: ARE WE PR FIRMS OR TECHNOLOGY FIRMS? - by Submitted on Jan 23, 2012 from Kevin WaddelWith all of the hoopla associated with the growth of social media, some of us in the PR firm NYC world have lost sight of who we are. However, we are public relations firms operating in the PR firm NYC environment and not technology firms as some would have it. Whether you work for a PR firm ...
Views: 463 - High tech public relations to be competitive with peers - by Submitted on Nov 20, 2011 from Kevin WaddelGetting ahead is crucial in any field or race. It is what ultimately determines winners from losers. Being prepared is also one of those things that often separates the strong from the weak. In business, getting ahead and being prepared are intertwined, as without a plan it is difficult to get ...
Views: 462 - New York city public relations: Putting the Public Back in Public Relations - by Submitted on Dec 17, 2011 from Kevin WaddelThe New York city public relations industry seems to be thriving in the wake of the technological revolution which has given rise and power to social media. Regardless of the changes the Internet and social technology have wrought, there will always be a need for New York city public relations ...
Views: 462 - A Hi Fi strategy for high tech PR - by Submitted on Nov 20, 2011 from Kevin WaddelGetting in the lead is crucial to winning. But this is a simplistic view, as there are two things even more critical. First how did you get there and how do you stay there? If you cannot achieve the former, then you will lose, if you cannot master the later, you will sink to the back of the ...
Views: 461 - PR New York firms help their clients maintain a positive reputation - by Submitted on Sep 09, 2011 from Kevin WaddelThe state of New York is one of the greatest states in the nation. This is certainly not a boast, it is just simple fact. Home to some of the best and brightest members of every imaginable industry, from health care to industrial shipping, New York offers businesses the exact set of ...
Views: 461 - Early Start Necessary for Cleantech PR - by Submitted on Jul 15, 2011 from Kevin WaddelAccording to David Andrew Goldman of Expansion Media, the common misconception surrounding startups in most industries is that public relations, particularly in Cleantech PR, are irrelevant and unnecessary at the beginning stages of product development. Even if the startup conceals the ...
Views: 458 - Power Up Your Energy Public Relations Efforts - by Submitted on Dec 17, 2011 from Kevin WaddelWhether enacting early stage public relations, proactive and reactive crisis communications, or communicating long-term strategies and benefits for established brands, energy public relations firms must use a cross-platform, multichannel approach. This means not only going after traditional ...
Views: 458 - Healthcare Social Media: The Right Prescription for Public Relations - by Submitted on Sep 25, 2011 from Kevin WaddelMarketing and communication in the medical world require continuous attention to a rapidly shifting landscape: - Technology and markets change very quickly; - The regulatory environment is continuously shifting; - Target audiences range from concerned consumers to highly-educated and ...
Views: 457 - Technology PR: The Performance Factor - by Submitted on Dec 17, 2011 from Kevin WaddelUsing technology PR as a tool for performance recognition is creative and credible. When done correctly, it is greatly beneficial to those in the technology industry as positioning them and making them more visible within the communities of key constituencies keeps companies ahead of their ...
Views: 457 - Health public relations specialists help medical practitioners maintain unimpeachable reputations - by Submitted on Jun 28, 2011 from Kevin WaddelIn today’s fast paced and ever changing world, perception is everything. The way people think about a particular product, service, institution, or even an individual person can affect its intrinsic value. A reputation can take years of careful and painstaking work to cultivate, but it can be ...
Views: 456 - The financial collapse caused to retain the assistance of financial services public relations firm - by Submitted on Sep 25, 2011 from Kevin WaddelAfter years of unprecedented success in the financial realm, the United States has finally suffered a server setback that threatens to derail the progress that has been made. The financial collapse and near worldwide meltdown has put many a previously confident financial services providers back ...
Views: 456 - The medical profession is rife with uncertainties, so a health care public relations firm can help - by Submitted on Jul 18, 2011 from Kevin WaddelThese days, entering the medical profession is not the surefire ticket to success it once was. There are numerous hurdles fledgling medical practitioners can expect to face once they put their proverbial hat into the ring and enter the marketplace. Newly christened medical offices have to ...
Views: 455 - Health care public relations help brands regaining their mark - by Submitted on Nov 20, 2011 from Kevin WaddelDealing with health care public relations can be a tricky situation. How the public perceives your product can be vital to it’s sales, especially given the slew of drugs on the market. What separates you from the crowd? With Makovsky + Company, you gain access to a well-equipped health care ...
Views: 454 - Healthcare Social Media - by Submitted on Sep 09, 2011 from Kevin WaddelHealthcare Social Media is becoming a greatly larger field as the information age takes over the internet. People are using Social Media to ask for advice when it comes to things such as pregnancy, certain illnesses and specific remedies. Of course Healthcare Social Media will never replace the ...
Views: 454 - The top public relations firms have the years of experience needed to help their clients - by Submitted on Aug 28, 2011 from Kevin WaddelMany business professionals work hard to succeed. They put in long hours at the office, spend most of their days away from their loved ones, and put most of their time and energy into ensuring that they consistently perform quality work for their employers. This is the only surefire way to ...
Views: 454 - Operation Switch: Making a Case for Energy Social Media –Anna Martinelli - by Submitted on Jul 15, 2011 from Kevin WaddelIn recent years, energy development and service companies have begun to promote energy efficiency and conservation through energy social media platforms. Facebook, Twitter, Flickr, YouTube, and Vimeo have proved to be very useful channels for raising awareness about renewable energy, breaking ...
Views: 452 - Creating Multiple Accounts for Financial Social Media - by Submitted on Apr 22, 2011 from Kevin WaddelThe financial industry is increasingly using financial social media tactics as a way to promote their organizations or company’s mission and messages. It is important for those in the financial industry to be present on all social media platforms, including Blogger, Facebook, LinkedIn, Twitter ...
Views: 449 - Genuine Environmental Public Relations - by Submitted on Aug 28, 2011 from Kevin WaddelEveryone knows that "going green" is "in" and that those people or businesses who follow adhere to this trend will be more well-respected than those who do it. Many companies have created green technologies in order to enter into this market and establish themselves as a leader in the field. ...
Views: 449 - The many faces of health PR - by Submitted on Apr 19, 2011 from Kevin WaddelAs a profession, health PR covers a lot of ground. The specialty can involve working for a pharmaceutical company, a hospital or clinic, a research institution, or even a consumer products company making things like vitamins. Working for a health clinic or hospital, for example, could ...
Views: 448 - Financial social media is all about digital interaction - by Submitted on Nov 13, 2011 from Kevin WaddelLike all businesses, the financial services industry has something to gain from social media. Most likely you have some kind of a presence on the web, but that does not mean you have tapped the well dry. Online use has surged in the past 2 decades as more and more people turn to it for both ...
Views: 438 - Financial technology PR firms have to work ever so hard to ensure that their clients’ needs are met - by Submitted on Aug 21, 2011 from Kevin WaddelIt seems that each and every day there is some sort of technological breakthrough that helps human beings live more efficient and less stressful lives. A human being from the twenty first century would have more than a hard time without all the technological advancements we have taken for ...
Views: 434 - Private equity public relations firms have had to try and repair the financial sector’s damaged reputation - by Submitted on Jul 29, 2011 from Kevin WaddelIn today’s modern world, the economy has been an almost permanent downward spiral. This unprecedented turn of economic events has left many businesses struggling to play catch up. Indeed, many individuals have also felt the strain of a severe economic downturn in the United States of America. ...
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