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Articles from Kevin Waddel | Selfgrowth.com
- Green PR Goes Mainstream - by Submitted on Sep 20, 2011 from Kevin WaddelIt wasn’t that long ago that green PR was thought to be the province of “tree huggers” and other fringe elements; however, that has changed dramatically over the recent past as companies have come to recognize that going green and communicating it through green PR programs could yield positive ...
Views: 508 - Law Firm Public Relations Has Come A Long Way - by Submitted on Jun 16, 2011 from Kevin WaddelIt wasn’t that long ago when law firms distained public relations in the belief that it was something that only merchants did. However, in this highly competitive environment in which long-standing relationships are no longer sacrosanct, law firm public relations has become a booming ...
Views: 508 - Drug companies appoint Pharma PR firm to help them maintain a positive public image - by Submitted on Aug 24, 2011 from Kevin WaddelThese days, the world economy is in a deplorable state. The nightly news has been rife with more than a fair share of stories that describle the absolutely horrible condition the economy of the entire world currently finds itself it. When speaking with neighbors, family members, coworkers, ...
Views: 506 - Many PR firms will use financial social media to repair the damaged reputation - by Submitted on May 21, 2011 from Kevin WaddelIn today’s world, the problems regarding the economy are at the forefront of many people’s mind. This is because people are worried about their ability to provide a better life for their families. In years past, individuals of all economic backgrounds could be pretty much assured that their kids ...
Views: 506 - Points to consider while selecting a PR firm among Top PR Firms - by Submitted on Dec 20, 2011 from Kevin WaddelAs a business, I am certain you understand how the market has changed significantly over the lat quarter of a century. Kings of industry have virtually vanished, young fledging firms have become behemoths and the whole dynamics of computers and the web have made an impact. In addition, recent ...
Views: 506 - Financial Social Media: The SEC Weighs In - by Submitted on Mar 12, 2012 from Kevin WaddelRecently the SEC issued an Alert as to financial social media. In the Alert, the staff notes that the "use of social media by the financial services industry is rapidly accelerating" and encourages firms using financial social media to "adopt, and periodically review the effectiveness of, ...
Views: 504 - IT Security Public Relations Expected to Boom - by Submitted on Jan 23, 2012 from Kevin WaddelA governmental website gets hacked. Credit card numbers are stolen. Cell phones get misplaced. Laptops containing valuable corporate information are stolen. Sadly these have become fairly frequent occurrences, resulting in a boom in the demand for IT security devices which, in turn, has led ...
Views: 504 - Energy PR: A Hot Topic - by Submitted on Nov 23, 2011 from Kevin WaddelEnergy is probably the single most important issue facing the modern world. It dominates the global economic and political agenda like nothing else and touches all our lives. As a result a specialty in the world of communications has come of age: energy PR. Decisions we make now about how ...
Views: 503 - Healthcare Social Media and Branding - by Submitted on Nov 29, 2011 from Kevin WaddelHealthcare social media has become a foundational platform in the battle for brand awareness. By branding across all social media venues, healthcare social media tactics can increase the visibility and awareness of your organization, company or products. Of course, social media has become ...
Views: 503 - How to Relate to Reporters for Energy PR - by Submitted on May 17, 2011 from Kevin WaddelWhen handling an energy PR campaign there will likely be a strong emphasis placed on media relations. Clients want to be able to see their company or organization being covered in relevant media. This demonstrates to them that their audience is being reached properly. Traditional and social ...
Views: 503 - Designing a Law Firm Social Media Campaign - by Submitted on Dec 16, 2011 from Kevin WaddelHaving the proper law firm social media operation is becoming increasingly crucial to your business’s success. Back a few years ago, this statement would possibly not have made much sense. After all, no one was exploiting the new resource to it’s fullest and the effectiveness of using these ...
Views: 502 - Energy companies are prone to scandal, so that’s why they often employ an energy PR firm - by Submitted on Aug 20, 2011 from Kevin WaddelIn light of many manmade disasters, that have served to undermine the public’s trust in the good nature of energy companies, it should come as no surprise to learn that many consumers the world over, especially in the United States of America, have started to think less of energy companies. Many ...
Views: 502 - B2b PR firms allow their clients’ the freedom to help the world economy recover - by Submitted on Oct 06, 2011 from Kevin WaddelToday, times are increasingly difficult for individuals and corporations alike. Both are having trouble making it work, so to speak, in their respective disciplines. People the world over, even in first world nations like the United States of America, are having to rethink every single ...
Views: 500 - The top PR firms are ones that put the interests of their clients’ above their own - by Submitted on Jul 28, 2011 from Kevin WaddelThe world of public relations is a cutthroat business. The average person on the street might not believe it, but it is absolutely the truth. Competing public relations firms will often use every despicable method in their arsenal just to be able to get a leg up on one another. The amount of ...
Views: 500 - Competing with Silicon Valley- A Case for High Tech Public Relations -Anna Martinelli - by Submitted on Aug 24, 2011 from Kevin WaddelThese days, “Silicon Valley” is essentially a metonym for the high tech industry. Silicon Valley plays home to Facebook and Google, receives an annual outpouring of talent and ideas from Stanford University, and accounts for 1/3 of US venture capital investment. How can any region ever hope to ...
Views: 499 - Could Better PR Have Saved Wall Street’s Reputation? - by Submitted on Apr 01, 2011 from Kevin WaddelNow that the Great Recession is behind us, it’s interesting to imagine how Wall Street’s reputation would have fared if it had taken a different approach to financial services PR. Even in good times, public relations experts can help banks and investment houses navigate the rocky terrain of ...
Views: 499 - Green Public Relations Strategies Can Make Your Competitors Green With Envy - by Submitted on Dec 17, 2011 from Kevin WaddelIn corporate America today, it is important to be green and get credit for it. And that’s where having a Green public relations strategist involved can really pay dividends. These days, everyone seems to buy into the importance of being green. Large corporations, small startups, ...
Views: 498 - Personal Blogs Edge Out Traditional Media for Technology PR - by Submitted on Jul 26, 2011 from Kevin WaddelThere is no question that social media and news sites are important when it comes to all types of public relations, including Technology PR. In particular, for technology PR, all types of media are relevant: from business news to social media to professional blogs. However in particular, ...
Views: 497 - Technology Public Relations: Helping to Build Brands - by Submitted on Oct 23, 2011 from Kevin WaddelIs your product or company well differentiated in the minds of its constituencies? Is your corporate positioning and company story credible and memorable to your target audiences? Can your sales team deliver the all-important “elevator speech?” Do your corporate materials, electronic and print, ...
Views: 497 - Energy efficiency public relations can help businesses educate consumers - by Submitted on Nov 16, 2011 from Kevin WaddelAs an energy firm, or any business for that matter, you understand the complexities of today’s supply issues. Growing global demand and dwindling carbon-based reserves have put a strain on our energy ingenuity. In light of this, we are faced with a few options. One is to simply abandon our ...
Views: 495 - Choosing a hedge fund public relations company - by Submitted on Nov 20, 2011 from Kevin WaddelWe all know that the market can go up and down, sideways and even upside down. Trying to figure out what is going to happen next can be an somewhat of an enigma. This challenge is already very great, especially given the fact that you must compete against hundreds of peers. Hedge funds, however ...
Views: 493 - Environmental PR: Has Come of Age - by Submitted on Oct 27, 2011 from Kevin WaddelNot long ago, companies engaging environmental PR activities would schedule a clean-up day in which its employees would volunteer to clean up a local area or, perhaps, plant trees or engage in some other civic-minded activity (of course, the media was invited out and the CEO would deliver some ...
Views: 493 - Green public relations firms strive to paint corporations in a more positive light - by Submitted on Jun 21, 2011 from Kevin WaddelIn the modern world, it has become increasingly en vogue for individuals and corporations to green. This means adopting practices and methods of performing the necessary tasks in a day’s work that do not have an adverse effect on the environment. This may seem like a simple task, but in reality ...
Views: 493 - Technology PR: Helps Companies and Products Stand Out - by Submitted on Nov 28, 2011 from Kevin WaddelNew technologies are being launched almost daily - some important, while others are an update of an existing technology. With each new product launch, comes a scramble for attention. Bigger (or is that smaller?), better, faster claim the headlines of countless releases disseminated by technology ...
Views: 493 - Financial services social media – A digital extravaganza - by Submitted on Nov 13, 2011 from Kevin WaddelAll companies, including the financial services industry have something to gain from social media. Chances are you have some kind of online presence, but that does not mean that you have exhausted it as a resource. Use of the web has surged in the last two decades. More and more people are ...
Views: 492 - Make your mark in cyber world with health care social media - by Submitted on Nov 20, 2011 from Kevin WaddelWe have all heard of facebook, myspace, twitter, youtube, google +, and oodles of others. Sure they are fun and help you connect to friends and online communities, but what place do all of these outlets fit into a business. In the healthcare industry social media has integral role to play in the ...
Views: 491 - Technology public relations is what gets a good product into the realm of current - by Submitted on Dec 17, 2011 from Kevin WaddelInnovation often drives man to the outer-limits of his ability. Technology pushes the boundary of the imaginary and the real, making what was once fantastical a reality. Companies in the technology field understand this quite well, and when it comes time for marketing and handling public ...
Views: 491 - Technology Public Relations: Mixing the Old with the New for Success - by Submitted on Jan 23, 2012 from Kevin WaddelYour company is moving ahead. Your products, your people are regarded as key players in the industry, or as a newcomer you offer key features and capabilities competitors cannot. Yet your market profile does not reflect the true value-added you offer your customers. That gap between perception ...
Views: 491 - Telecom PR firms have to work hard to convince people that they need telecom services - by Submitted on Sep 30, 2011 from Kevin WaddelIn today’s notoriously difficult economic climate, it can be exceptionally trying for lower income and poorer families to make ends meet each month. As prices rise, it becomes increasingly difficult for these hard pressed families to make the necessary purchases each month just to survive. And ...
Views: 491 - Energy Public Relations: New Opportunities Abound - by Submitted on Oct 27, 2011 from Kevin WaddelWith the direct and indirect costs of fossil-fuel-based energy climbing, the world is poised for a sea change in energy production and consumption. Of course, along the way there will be missteps such as the recent debacle involving solar panel maker Solyndra; however, with new developments on ...
Views: 490 - Healthcare public relations to create a successful venture - by Submitted on Nov 20, 2011 from Kevin WaddelOptimizing your company’s performance, is the surest way to ensure that you are effectively using all resources at your disposal. Having a public relations team partner with you is often one of the most efficient and lethal ways to employ your resources. In the health industry, healthcare public ...
Views: 490 - Many high tech PR firms try to avoid scandals for their clients - by Submitted on Jun 28, 2011 from Kevin WaddelThese days, it is incredibly difficult for low income and middle and working class families to survive. Job opportunities are becoming more and more scarce. This major problem is compounded by two distinct, yet equally burdensome factors. The first is that the cost of living is increasing, ...
Views: 490 - Health care PR - by Submitted on Apr 19, 2011 from Kevin WaddelFor the health care industry, good, strategic PR has long been a necessity – and today, it’s more interesting than ever to be involved in the process. Misconceptions abound about the state and substance of health care in America. Health reform is changing the way the medical field does ...
Views: 489 - A sustainable approach to health public relations - by Submitted on Nov 20, 2011 from Kevin WaddelWhen it comes to health public relations, there are a great number of PR firms out there. Some like us have withstood the test of time. Others are small and do not represent a sustainable approach to health public relations. Others still are large and will take on any client and treat it simply ...
Views: 488 - Energy Efficiency PR-Anna Martinelli - by Submitted on Sep 24, 2011 from Kevin Waddel"Energy efficiency PR" often refers to public relations campaigns that highlight a company’s efforts to operate in a "green" manner. These days, it’s cool to be green and everybody wants to show off their commitment to preserving our depleted store of natural resources. But there is another ...
Views: 488 - Pharmaceutical Social Media: The Right Prescription for Marketing - by Submitted on Oct 23, 2011 from Kevin WaddelNo one can deny the power and reach of social media. From consumer marketers to business-to-business companies, it has become an effective marketing tool. A chief growth area has been pharmaceutical social media as drug companies of all stripes have come to embrace it. As we all know ...
Views: 488 - Technology and Public Relations: Helping One Another - by Submitted on Aug 28, 2011 from Kevin WaddelTechnology and Public Relations are two practices that are fairly young compared to other sectors of the professional business world. Technology, although it has always existed, has had incredible booms in the 21st century creating a lifestyle our parents could never have imagined in their ...
Views: 488 - Energy public relations - by Submitted on Apr 15, 2011 from Kevin WaddelYou hear all the time from people who strongly object to America’s energy policies, but still have to fuel their cars up twice a week to get to work. Arguments rage on about the dangers of drilling off the coast of the United States versus the need to ease the country’s dependence on foreign ...
Views: 486 - Energy Social Media and the Smart Grid - by Submitted on Sep 12, 2011 from Kevin WaddelWhile Facebook and LinkedIn may be the social media platforms to beat, there’s an even more powerful social networking force that promises to be in all American homes one day. A growing number of startups are applying the principles of social media home energy management, and bringing social ...
Views: 486 - A management consulting firm PR company can help small business in great ways - by Submitted on Sep 09, 2011 from Kevin WaddelMany businesses today, whether they are small mom and pop operations or large multi- national corporations, are having a hard time. Running a business is always a risky proposition, but it becomes next to impossible in a recession. The incredibly high expenditures that many business have to ...
Views: 484 - Biotech Public Relations: How Will Social Media Be Used? - by Submitted on Jun 19, 2011 from Kevin WaddelThose of us in the field of public relations easily appreciate the power of social media. Our brethren in biotech public relations probably appreciate social media as well but have to be guarded in its use. Social media has become one of the most expedient ways for getting your company’s ...
Views: 484 - Different Forms of Financial Social Media - by Submitted on Jul 17, 2011 from Kevin WaddelIn today’s world the number of Financial Social Media devices that can be utilized is incredible. The prominence of Financial Social Media has completely boomed in the past five with many unique outlets dominating the Social Media industry. Specific Below is an explanation of these three Social ...
Views: 484 - Public relations companies: How they bring you desired exposure - by Submitted on Dec 17, 2011 from Kevin WaddelDeveloping a brand and image leads to substantial growth. It generates real company value and puts you ahead of your peers. In this current economic environment, you simply cannot afford to let your competition define you. 7At the same time, you cannot simply count on your clients to view you in ...
Views: 484 - Green Public Relations: Boost Your Brand, Boost Your Stock Price - by Submitted on Sep 25, 2011 from Kevin WaddelWith all due respect to Kermit the Frog, it has gotten easier to be green. It has also gotten easier to communicate your “greenness” by employing various green public relations techniques… How important is it to engage in green public relations? Quite… Consider that a survey revealed that ...
Views: 483 - Health care PR firms can help doctors keep their clients healthy - by Submitted on Sep 25, 2011 from Kevin WaddelThe most important thing in a person’s life is undoubtedly their health. Everything else fades away in the end, but the only true measure of happiness is a person’s health and well being. If a particular person is rich, successful, and has a great family life, it is all for naught if their ...
Views: 483 - Pharmaceutical Social Media: Taking a Multi-channel Approach - by Submitted on Dec 17, 2011 from Kevin WaddelIn order to develop pharmaceutical social media strategies, companies and organizations must first be present on social media platforms and adopt a multi-channeled approach. This means setting up accounts for Blogger, Facebook, Flickr, LinkedIn, Twitter and YouTube, among others. There may ...
Views: 482 - B2B PR is riddled with pitfalls and opportunity - by Submitted on Nov 07, 2011 from Kevin WaddelTargeting your target clients and businesses with an appropriate message is often difficult. It is easy to miss the mark and not attract their attention. At the same time it easy to barrage them with too much information and turn into what amounts to little more than a nuisance. The old saying ...
Views: 481 - High tech public relations firms use social media to keep an eye on what people are thinking - by Submitted on Jun 28, 2011 from Kevin WaddelIn recent years, social media outlets have revolutionized how people interact with one another. In the past, people would actually have to meet face to face to hear the latest gossip or share information. People would gather to pass along recent developments and to enjoy one another’s company. ...
Views: 480 - Selecting a right one among Public Relations Agencies - by Submitted on Dec 17, 2011 from Kevin WaddelWhen you need to get your name out in the public, increase your firm’s prestige among peers and hedge yourself against disaster, there is only one place to turn Public relations agencies. Now there may be other places you can turn, but if you want to get it right, then picking one of the many ...
Views: 479 - Brand Identity in Environment Public Relations - by Submitted on May 20, 2011 from Kevin WaddelIncorporating environment public relations into your brand identity can be difficult. Yet brand identity and awareness are crucial to the success of not only your public relations efforts, but the success of your company or organization. Brand loyalty is often the reason that people pay more ...
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