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Articles from Kevin Waddel | Selfgrowth.com
- Environmental PR initiatives help change the minds of their intended targets - by Submitted on May 16, 2011 from Kevin WaddelIn the modern era, it can be all too easy to take things for granted. Many of the modern trappings that we have come to depend on in order to make our lives easier and more productive can seem like a right and not a privilege. This is an easy assumption to make because many people currently ...
Views: 539 - Financial Social Media: Hype of Help? - by Submitted on Feb 19, 2012 from Kevin WaddelAs the world eagerly awaits the Facebook IPO, one has to wonder if we have reached the epitome of the social media craze… or should that be phenomenon? Clearly, social media has changed the course of human interaction and has forever altered the way many industries communicate with their ...
Views: 539 - Private equity public relations firms had to think outside the box in order to protect their client’s interest - by Submitted on Sep 09, 2011 from Kevin WaddelPrior to the 2008 financial collapse, times were very good. Investors were willing to take risks and had the general perception that it really was the best of times and certainly not the worst of times. Flush with confidence, private investors were more than willing to go out on a limb in ...
Views: 539 - Technology Public Relations or Performance Recognition - by Submitted on Mar 25, 2011 from Kevin WaddelOne way to define technology public relations is by calling it performance recognition. Companies in the technology industry can best utilize public relations to gain recognition for what they do. Most of the companies in the technology industry are making advancements every day. It is ...
Views: 538 - Common Mistakes with Financial Social Media - by Submitted on Apr 01, 2011 from Kevin WaddelSocial media has gone corporate and is being utilized by various companies and organizations in many differentiating industries every day. Financial institutions and players in the financial services industry are no exception. When developing financial social media strategies, there are some ...
Views: 534 - Healthcare Social Media: Many Tools, Many Opportunities - by Submitted on Apr 19, 2012 from Kevin WaddelSocial media is an essential tool in public relations. Public relations practitioners use social media every day to publicize their clients and start two-way conversations. Blogger, Facebook, LinkedIn, Twitter and YouTube have become the all important channels of choice for social media. At one ...
Views: 534 - Most efficient way to handle your utilities public relations strategy - by Submitted on Dec 17, 2011 from Kevin WaddelLets face it, the world runs on oil, gas, electricity, water and being interconnected. Universally this is true. And to whom do we trust to deliver our email, or to provide the electricity to power our homes? The answer would be utility companies. Every day and night they work around the clock ...
Views: 532 - Despite their Disbelief, Hedge Fund Managers Need Public Relations - by Submitted on Sep 09, 2011 from Kevin WaddelA common misconception around Hedge Fund managers is that Hedge fund public relations are irrelevant and unnecessary. They in fact, are wrong. Hedge fund public relations are especially important because hedge funds are not allowed to advertise or market their firms until a potential investor ...
Views: 531 - Environmental Public Relations Comes of Age - by Submitted on Sep 17, 2011 from Kevin WaddelWith the direct and indirect costs of fossil-fuel-based energy climbing, the world is poised for a sea change in energy production and consumption. This landscape is ripe for good stories creating great opportunities for environmental public relations specialists. Environmental public ...
Views: 530 - Public relations companies do everything they can to protect their clients’ reputations - by Submitted on Jun 07, 2011 from Kevin WaddelIn the modern world of business, companies are often going for the jugular, so to speak, of competing firms in the same field in order to try and convince consumers, as well as the public at large, that they are the only logical choice in their particular field. This is the case in every ...
Views: 530 - Law Firm Social Media Useful in Gaining Clients - by Submitted on Nov 29, 2011 from Kevin WaddelThe time is right for attorneys to get involved in law firm social media to start conversations that attract new clients. However, what is the right course of action in determining the appropriate venues for launching your law firm social media campaign? The general rule-of-thumb with any law ...
Views: 528 - Technology PR Can Give Your Company the Edge It Needs - by Submitted on Mar 25, 2012 from Kevin WaddelNo matter the size or reputation of your firm, employing a tactical technology PR strategy will keep you ahead of the game. Effective technology PR placements can give you an edge, opening more doors, raising awareness and promoting your successes while enhancing your company’s ...
Views: 528 - Ad Tech PR: Unleashing the Power - by Submitted on Apr 16, 2012 from Kevin WaddelAd Tech PR is rapidly coming of age as more and more companies are seeing its benefits. We've seen the rise of SEO – search engine optimization for the uninitiated – and many companies focused on advertising are just coming to grips with how SEO might fit within their online marketing ...
Views: 527 - IT security PR firms can assist security companies break away from the pack - by Submitted on May 24, 2011 from Kevin WaddelThe rise of crime has prevalent throughout all aspects of society. But one of the more troubling developments that accompany this data is the rise of internet crime. Internet criminals have been scouring every single corner of the web searching for angle that will allow them to take advantage of ...
Views: 527 - Cleantech PR initiatives can motivate to use greener methods in daily use - by Submitted on May 17, 2011 from Kevin WaddelThe federal government has played an important role in regulating how individuals and corporations alike can affect the environment. By putting a cap on the amount of emissions manufacturing firms can put into the atmosphere, the government is trying to protect the planet for future generations. ...
Views: 526 - Hire a consumer health PR firm to help maintain reputations - by Submitted on Jul 13, 2011 from Kevin WaddelThe world of health care is a tricky thing. On one hand, medical practitioners want to ensure that they are able to adequately provide for the needs of their patients in a timely and cost effective manner. It simply is not practical for medical practitioners to expect to conduct an entire ...
Views: 526 - Biotech public relations firms help to control how the public views them - by Submitted on May 09, 2011 from Kevin WaddelThe amount of progress the human race has made in the past two thousand years really is quite astonishing. Human beings have gone from being a Neolithic, cave dwelling race of hunter gathers into the most sophisticated and intricate species to ever walk the face of the planet. Indeed, if a human ...
Views: 525 - Traditional and Social Media Balance for Pharma Public Relations - by Submitted on Jun 17, 2011 from Kevin WaddelIn order to have effective pharma public relations, it is vital to find that balance between traditional media relations and social media. Key audiences span across both traditional and social media platforms. This is not to say that there will not be overlap, there will be, but having both will ...
Views: 523 - Environmental Public Relations Means Green SSS - by Submitted on Nov 25, 2011 from Kevin WaddelGreen Peace, tree huggers, people who wear Birkenstocks - they all used to be closely associated with environmental public relations as they set about to save the world from itself. Of course, as more and more people joined the movement and became concerned about the world’s resources, ...
Views: 522 - Financial Social Media - by Submitted on May 20, 2011 from Kevin WaddelOne of the projects I’ve most enjoyed in my time here involved financial social media. It’s gotten me interested in learning more about the best ways to use social media platforms for financial clients. One article I read recently listed all of the reasons why financial services providers ...
Views: 522 - Financial technology public relations firm help to temper reservations about technological advancements - by Submitted on Jul 28, 2011 from Kevin WaddelThe current age is the most modern and by far the most technologically advanced civilization the world has ever known. The things that scientists can do today with a few clicks of a button would be considered voodoo or witchcraft in previous centuries and would have likely been burned at the ...
Views: 522 - What Public Relations Companies Can Do For Your Company - by Submitted on Jun 17, 2011 from Kevin WaddelPublic relations is not simply something that can be written off as an added frivolous expense for companies. More and more public relations is proving that it makes a significant difference in contributing to the bottom-line. Here are some of the many ways that public relations companies can ...
Views: 522 - Healthcare Social Media: The Right Marketing Prescription - by Submitted on Jan 19, 2012 from Kevin WaddelHealthcare companies confront constant change… Technology and markets change very quickly… the regulatory environment is continuously shifting… New trends and competitors emerge without notice… Healthcare companies also confront a changing communications environment… Breaking industry news ...
Views: 521 - Law Firm Social Media Opportunity to Win New Clients - by Submitted on Jan 23, 2012 from Kevin WaddelIt wasn't that long ago that lawyers viewed public relations and its related disciplines with great distaste. In their view, those were things that merchants did and not practitioners of the law. Times have changed. The business of law has become highly competitive and, as such, lawyers have ...
Views: 521 - Setting up Pharma Public Relations goals - by Submitted on Dec 16, 2011 from Kevin WaddelIn any venture, having the right publicity is crucial to it’s success. Sure you can develop a groundbreaking cure, or design the next breakthrough in microchip architecture, but if no one knows about it, it might as well not exist for the rest of the world. Getting the word out about these ...
Views: 521 - An accounting firm PR can help accounting firms increase their revenues through positive exposure - by Submitted on Aug 17, 2011 from Kevin WaddelIn today’s highly uncertain economic and fiscal climate, one thing is for certain: people who are having trouble making ends meet at the end of each and every month do not suffer fools gladly. In fact, quite the opposite happens to be true. Lower income individuals will do everything they can to ...
Views: 519 - Financial Services Social Media: Slow But Steady Growth - by Submitted on Nov 26, 2011 from Kevin WaddelSlowly but surely, financial services social media is growing. How could it not be growing? Financial services providers can no longer afford not to engage in social media. Several surveys of advisors and investors indicated that they’re using these platforms in a major way. They are rapidly ...
Views: 518 - High Tech Public Relations: To Engage -- Think Mobile and Multi-channeled - by Submitted on Jan 23, 2012 from Kevin WaddelToday’s audiences are more mobile than ever before in history. While seemingly constantly on the move they are never out of touch, thanks in large part to smart phones, tablet computers, etc. However, they still read newspapers, magazines and watch television. So when considering undertaking a ...
Views: 517 - Selecting the best environmental consulting public relations firm - by Submitted on Nov 13, 2011 from Kevin WaddelWhen it comes to environmental consulting public relations, the biggest obstacle is actually having people pay attention and act upon your message. You can pour all the money and resources in the world into your environmental consulting public relations campaign, but if your message is not ...
Views: 517 - IT security public relations firms can help IT security firms get a leg up on the competition - by Submitted on May 27, 2011 from Kevin WaddelIn today’s ever changing world, the rise of the cyber criminal has been a somewhat unexpected after effect that followed the rise of the influence of the internet in modern society. Sometimes, people put blinders on and tend to only focus on the positive aspects of a particular advancement in ...
Views: 516 - Public Relations New York Pros Evolve - by Submitted on Nov 28, 2011 from Kevin WaddelPublic Relations New York practitioners as well as their counterparts all over the world have evolved. Public Relations New York pros have gone from flacks and press agents and have become true strategic and marketing partners to their clients. The Public Relations New York scene has ...
Views: 516 - Successful B2B public relations are analogous to flying - by Submitted on Nov 10, 2011 from Kevin WaddelB2B public relations at it’s most basic construction this means one business communicating effectively with another. Sounds simple right? Well, sometimes the simple things are very difficult. For example, manned flight. All it requires is using the physical effects of drag, lift and momentum to ...
Views: 516 - Energy Social Media Can Power Your Marketing Approach - by Submitted on Mar 06, 2012 from Kevin WaddelTo truly maximize the effectiveness of energy social media involvement, you need to understand that energy social media should be an integrated component of a cross-channel marketing strategy. By combining energy social media efforts with targeted marketing tactics, energy providers can tailor ...
Views: 515 - Energy social media strategies require a good deal of planning and resources - by Submitted on Nov 28, 2011 from Kevin WaddelIn the energy industry, building a strong image is one of the most important things you can do for your firm. This image is forged out of a combination of public perception and marketing. There are two parts to your image, what you display, and what is seen. The key here is to get the two to ...
Views: 515 - Law firm public relations companies help lawyers to fight back negative opinion - by Submitted on May 31, 2011 from Kevin WaddelThese days, it is almost a running joke to say that the public’s trust in the legal profession is anything but strained. There are far too many lawyer jokes to make sense of or even to get a feeling for why the public hates the legal profession. Is it a matter of jealousy? Does the average ...
Views: 515 - Mobile Computing PR - by Submitted on Sep 23, 2011 from Kevin WaddelMobile Computing can take shape in many forms. From mobile banking to mobile apps, the capabilities of smart phones are limitless. A big reason that smart phones have become so popular over the past five years is because people enjoy convenience. People will spend a lot of money, assuming they ...
Views: 515 - Pharma Social Media: An Examination - by Submitted on Oct 23, 2011 from Kevin WaddelToo many marketers in the pharma world are jumping on the pharma social media bandwagon for all the wrong reasons. A Facebook or Twitter page is created and then used to merely push out promotional content. That's a great way to alienate your community or customer prospects. They'll tune out ...
Views: 515 - Winning in the court of public opinion - by Submitted on Apr 19, 2011 from Kevin WaddelJudging by Law & Order, lawyers are naturally gifted at handling their own public relations. After enough court appearances and media interviews, they’ve learned which is their best side, how to carry themselves, what to say and how to say it. Any reputational crisis they face is resolved within ...
Views: 515 - Enterprise IT PR - by Submitted on Sep 25, 2011 from Kevin WaddelEnterprise IT PR is so important because when a large-scale company becomes aware of your IT and wants to buy it that is a huge investment in your company. According to John Gantz, IT Professionals are in the most need for Enterprise IT PR professionals. He writes: “Most ITers are not good ...
Views: 514 - Green PR is about cultivating a culture of environmentally friendly policies - by Submitted on Nov 20, 2011 from Kevin WaddelNobody wants to live in polluted world with soot-covered skies, toxic sludge slimmed rivers, and a decaying quality of life. Man’s impact on the environment has been substantial, as that is part of humankind’s ability to adapt and adapt his surroundings. Many of these advances have been good, ...
Views: 514 - Pharma social media is much more than just posting information - by Submitted on Dec 17, 2011 from Kevin WaddelIn the pharmaceutical industry, having an effective pharma social media strategy can be crucial to success in this digital age. Chances are most of us have heard of, or used one of the following, facebook, twitter, youtube, linked in, or a blog. We all know how convenient these resources are and ...
Views: 514 - Public Relations Agencies - by Submitted on Jun 17, 2011 from Kevin WaddelThere are several types of public relations agencies. Some, especially the very big ones, offer a range of traditional and digital communication services to almost any type of client you can imagine. Other agencies are extremely specialized. They either work with only a specific kind of client – ...
Views: 514 - Telecommunications public relations assist companies to thrive in the field - by Submitted on Aug 28, 2011 from Kevin WaddelThese days, it is difficult for many individuals in the United States of America to find a good paying job that can support a family. This is to say nothing about other parts of the world, where it is incredibly difficult for a significant portion of the world’s population to make enough money ...
Views: 514 - What do Top Public Relations Firms do to stay at top? - by Submitted on Dec 20, 2011 from Kevin WaddelGetting your firm noticed and managing client and customer relations are some of the most important aspects of running a business regardless of what product or service you sell. In short, your image and brand are crucial to generating income and continuing operations. At the same time it is also ...
Views: 514 - A health care PR firm can help maintain a medical office’s reputation - by Submitted on Jun 21, 2011 from Kevin WaddelIt is the unfortunate burden of a physician to have to deal with medical malpractice claims. In the course of the daily business of healthcare, it is an unavoidable and irrefutable fact that not all patients who seek treatment for their ills will survive. The death of a patient never gets any ...
Views: 512 - A health care public relations firm can protect a private practice’s reputation - by Submitted on Jun 24, 2011 from Kevin WaddelIn this day and age, medical practitioners have to focus on what really matters which is providing to quality health care to all of their patients, without worrying about business related matters. Unfortunately for many health care practitioners, this is rarely this case. The recent economic ...
Views: 512 - Health care PR firms deal with the public’s perception of your drug - by Submitted on Nov 20, 2011 from Kevin WaddelEnsuring that your company has the right public relations team working both with and for you is critical to forging a dynamic company. In the health care industry, health care PR is a very important part of making a successful brand, and can in all honesty can make or break a company. Having the ...
Views: 512 - The complexities, and lessons, of pharma social media - by Submitted on Apr 22, 2011 from Kevin WaddelPharma social media doesn’t lend itself to the instantaneous, say-anything culture of Twitter and Facebook. There are a lot of regulations about what can and can’t be said to market drugs; more often than not, tweets and Facebook messages must be run by the company’s compliance department for ...
Views: 512 - Green Energy PR - by Submitted on May 21, 2011 from Kevin WaddelFor companies of the environmentally friendly persuasion, it’s tempting to want to shout about those efforts from the rooftops in hopes of attracting positive attention. That can be a great move – as long as it’s done correctly. Green energy PR is a specialty honed by many communication ...
Views: 511 - High Tech Public Relations: Utilize All Channels - by Submitted on Nov 29, 2011 from Kevin WaddelObviously, the media - traditional as well as new media - function differently and have differing needs; however, a savvy marketer knows this and uses it to his advantage, particularly when applied to high tech public relations. In planning a high tech public relations program understand that ...
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