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Articles from Kevin Waddel | Selfgrowth.com
- Consumer Health Public Relations: The Prescription for Connectivity - by Submitted on May 23, 2012 from Kevin WaddelObviously, your health is an important matter to you and the civilization at large. We get ill. We develop symptoms that cannot be explained. We seek help. Sometimes we don’t know where to look to learn more about what’s troubling us. Consumer health companies abound as does information. The ...
Views: 773 - High Tech PR: Honing the Edge to Your Competitive Advantage - by Submitted on Jul 21, 2012 from Kevin WaddelPeople waiting on lines for hours (days, even) to buy the latest offering from technology giant Apple… While others flood websites with requests for some new gadget or another… What’s going on? Why do some technologies succeed and others fail? Other than technological breakthroughs or ...
Views: 773 - Public Relations New York Firms Debate: Is the Press Release Dead? - by Submitted on Jan 10, 2011 from Kevin WaddelA debate raging through the Public Relations New York scene and most likely throughout the world of PR concerns the press release. Once thought to be the life’s blood of the Public Relations New York industry, some practitioners believe that the lowly press release is headed for the bone yard. ...
Views: 769 - The Change in B2B Marketing - by Submitted on Jan 23, 2013 from Kevin WaddelAs expected, employing social media as a critical marketing technique is growing among B2B companies, but half of respondents in a newly released survey did not have a basic understanding of what their target markets were and who they could sell to. This is alarming in view of the large ...
Views: 765 - Law Firm Social Media Grows as a Marketing Tool - by Submitted on Apr 23, 2012 from Kevin WaddelIn the early days of social media, most large law firms had rather bland practice area blogs. Law firm social media typically focused on promoting firm achievements rather than to provide valuable content and client engagement. Most law firms – large and small – have been reluctant to enter the ...
Views: 761 - Clean Tech Public Relations: Blend New and Old Strategies For Success - by Submitted on Jun 13, 2012 from Kevin WaddelThe world of clean tech is changing rapidly. New services and technologies are appearing almost daily. How can your company stand out amidst the clutter and noise? Contemplating a clean tech public relations campaign in support of your company? If so before engaging a clean tech public relations ...
Views: 758 - Pharmaceutical Social Media and Branding - by Submitted on Apr 27, 2012 from Kevin WaddelOf course, social media has become an integral part of our lives. On a daily basis, one checks their Facebook, Twitter, Blogger and/or LinkedIn accounts. And these accounts might include links to websites and YouTube. And from there they might be lead back to Twitter and then to a blog. The ...
Views: 754 - Re-Examining the CEO Reputation Factor - by Submitted on Jan 23, 2013 from Kevin WaddelAs expected, employing social media as a critical marketing technique is growing among B2B companies, but half of respondents in a newly released survey did not have a basic understanding of what their target markets were and who they could sell to. This is alarming in view of the large ...
Views: 751 - Leveraging your Resources: Financial Services Social Media - by Submitted on Jun 09, 2012 from Kevin WaddelGetting the most out today’s social media is much more than simply jumping on the band wagon. Catch phrases and trends die quickly. They explode and many people simply follow along not realizing what exactly it is that they are doing. As financial firm, you understand the importance of looking ...
Views: 744 - Pharmal Social Media: The Right Prescription for Growth - by Submitted on Apr 24, 2012 from Kevin WaddelNo one can deny the power and reach of social media. From consumer marketers to business-to-business companies, it has become an effective marketing tool. A chief growth area has been pharma social media as drug companies have come to embrace it. As we all know the pharma industry and its ...
Views: 743 - NYC Public Relations Firm Challenge: Teaching Executives How to Speak - by Submitted on Jun 24, 2012 from Kevin WaddelWhether it is to a reporter or before a group, one of the most significant challenges for those of us who work for a NYC public relations firm is teaching CEOs and other executives how to speak (and answer questions, I might add). This problem is not limited to a NYC public relations firm; I ...
Views: 738 - High Tech Public Relations: Building Cache and Generating Cash - by Submitted on May 31, 2012 from Kevin WaddelThanks in large part to high tech public relations, “Silicon Valley” is essentially the global capital for the high tech industry. Of course, other destinations have emerged – “Silicon Alley” and “Silicon Prairie”; however, these pale by comparison. Silicon Valley is home to Facebook and ...
Views: 737 - Software PR Creates Tangible Results, But Know What You Are Looking For - by Submitted on Apr 22, 2012 from Kevin WaddelYou’ve just developed a hot piece of software… Revolutionary, perhaps. Better than anything currently on the market. What do you do next? How about a software PR campaign? Before undertaking a software PR campaign, it would be wise to determine what it is your company is looking to ...
Views: 737 - Pharma Social Media: A New Age Dawning? - by Submitted on May 11, 2012 from Kevin WaddelGiven recent economic conditions, companies have had to do more with less… Less people… Less dollars in the marketing budget and so on. The pharma industry has been no exception and the industry has eliminated tens of thousands of jobs in the recent past. Of course, with a reduction in sales ...
Views: 734 - Financial Services Social Media - Keep Tabs on the Competition - by Submitted on May 10, 2012 from Kevin WaddelIt has been said that everything on the Internet leaves a trail - particularly useful for law enforcement types to track illicit activities (e.g., money laundering, terrorist threats, etc.). However, ever stop to think that valuable information may be hiding in plain sight on the ‘Net in such ...
Views: 732 - Efficiency 2.0: Getting the Most from Your Energy PR - by Submitted on Jun 09, 2012 from Kevin WaddelWe all need fuel. It powers everything from electronics to trucks. Our entire society is reliant upon energy to create, transport, use and re-use nearly any and all of the goods and services you can think of. Simply put energy is what makes us go. With this in mind, you know that the public’s ...
Views: 731 - Technology PR: A Competitive Edge - by Submitted on Apr 22, 2012 from Kevin WaddelA successful technology PR program should increase market awareness of your corporate story, increase the valuation of your firm and generate sales leads, investor interest, and competitive advantage. In evaluating the initiation of a technology PR program you should ask yourself the ...
Views: 726 - Pharmaceutical Social Media and Branding - by Submitted on Apr 27, 2012 from Kevin WaddelOf course, social media has become an integral part of our lives. On a daily basis, one checks their Facebook, Twitter, Blogger and/or LinkedIn accounts. And these accounts might include links to websites and YouTube. And from there they might be lead back to Twitter and then to a blog. The ...
Views: 719 - Navigating the Jungle of Healthcare Social Media - by Submitted on Jul 17, 2012 from Kevin WaddelFacebook, twitter, myspace, youtube, google+, pinterest and many others comprise what we know as social media outlets. They are fun ways to connect to friends and broader communities, but how do these outlets work for a business? The short answer is that social media has an integral role to ...
Views: 718 - Hedge fund public relations - by Submitted on Apr 17, 2011 from Kevin WaddelWhile even practitioners disagree on the exact definition, many have said that public relations is the management of communications between an organization and its publics. That means PR is an important part of any business endeavor – and hedge funds are no exception. Hedge fund public ...
Views: 716 - Technology Public Relations: What Do You Need and How Much? - by Submitted on May 22, 2012 from Kevin WaddelBefore undertaking a technology public relations campaign, it would be wise to determine what it is your company is looking to accomplish. Companies have a range of objectives for their PR programs… Stimulating customer inquiries, building awareness for a new product or service, gaining a ...
Views: 710(1 vote) - Asset management public relations firms have to change how people think about their clients - by Submitted on Jul 12, 2011 from Kevin WaddelAmericans are generally untrusting of authority figures and people who seek to control how they live their daily lives. It’s in their blood. From the days of the American Revolution, individuals who call each of the fifty states home have expressed their displeasure at any perceived communal ...
Views: 708 - Consumer Health Public Relations: The Prescription for Connectivity - by Submitted on Jun 20, 2012 from Kevin WaddelObviously, your health is an important matter to you and the civilization at large. We get ill. We develop symptoms that cannot be explained. We seek help. Sometimes we don’t know where to look to learn more about what’s troubling us. Consumer health companies abound as does information. The ...
Views: 707 - Public Relations NYC: Home of the Masters of the Dialogue - by Submitted on Jun 22, 2012 from Kevin WaddelThe Public Relations NYC world continues to thrive in the wake of the technological revolution which has given rise and power to social media. Regardless of the changes the Internet and social media have wrought, there will always be a need for New York PR professionals and their counterparts ...
Views: 699 - Public Relations Agencies: Many Flavors to Choose From - by Submitted on May 31, 2012 from Kevin WaddelThere are several types of public relations agencies. Some, especially the very big ones, offer a range of traditional and digital communication services to almost any type of client you can imagine. Other public relations agencies are extremely specialized. They either work with only a specific ...
Views: 687 - PR firms often use pharma social media to change people’s minds about drug companies - by Submitted on Jun 02, 2011 from Kevin WaddelIn these trying economic times, many people do not want to spend money if they do not have to. This is especially true of medical and health care expenses. People without insurance view health care providers as used car dealers, who are trying to up sell them at every turn. They have no real ...
Views: 678 - Telecom public relations firms help big corporations repair their damaged reputations - by Submitted on Jun 01, 2011 from Kevin WaddelBig corporations get a bad rap sometimes. They are sometimes unfairly vilified as lumbering behemoths that do not care about the human impact of the policies, and are only motivated by money. This horrible reputation is so entrenched in the American psyche, that no amount of spin could reverse ...
Views: 676 - Biotech Public Relations: A Remedy for Low Awareness - by Submitted on Dec 16, 2011 from Kevin WaddelWhether a top biotech firm like Amgen or Genentech or a start-up, all biotech companies need to employ a consistent biotech public relations strategy. Providing a steady and consistent flow of scientific news via biotech public relations is essential for the reputation and valuation of biotech ...
Views: 674 - Top PR Firms Evolve - by Submitted on Mar 11, 2011 from Kevin WaddelTop PR firms have certainly evolved over the past few years. Not long ago, it was all about scoring press clippings. Today, top PR firms utilize every available method to communicate a company's story and meet a client’s business objectives and communications goals. Top PR firms have ...
Views: 671 - Law Firm Public Relations Highlights Expertise, Builds Trust and Adds Clients - by Submitted on Dec 17, 2011 from Kevin WaddelLaw firms looking to raise their profiles can undertake an advertising campaign utilizing such vehicles as magazines, tv ads and so on, depending upon the audience they’re interested in reaching. However, firms considering that approach should also note that the public is already bombarded with ...
Views: 670 - New York City Public Relations: Still Setting the Agenda - by Submitted on May 26, 2012 from Kevin WaddelWashington, DC is the “power town” for obvious reasons… Detroit is “Motor City,” while Nashville lays claim to being “Music City.” In addition to being a major money center, New York is a major media capital and, as such, it is little wonder that New York City public relations firms number ...
Views: 665 - Using a Special Event for Accounting Firm PR - by Submitted on Apr 15, 2011 from Kevin WaddelSpecial events may not seem like the likely fit when looking to expand accounting firm public relations. However, special events can be used in a variety of ways that make them relevant to even the most professional of accounting firms. Here are some ideas to further promote your accounting firm ...
Views: 662 - Public Relations Agencies: What’s Right For Your Company? - by Submitted on May 18, 2012 from Kevin WaddelPublic relations agencies come in all sizes, shapes and flavors… So when considering a firm, you should weigh all of the variables before choosing from the myriad of public relations agencies you’re likely to find. Let’s take a look at some of kinds of public relations agencies you’ll ...
Views: 661 - DIY: Sustainable Business PR - by Submitted on Oct 03, 2011 from Kevin WaddelIn a greener world sustainable business has been the main focus for everyone conscious of our environment and the future of Planet Earth. Those business do practice sustainable activities are likely to be recognized in big trade publications or newspapers, especially if their practice is ...
Views: 657(1 vote) - Asset Management PR firms help their clients increase business - by Submitted on May 09, 2011 from Kevin WaddelIn the wake of recent economic troubles, people are less trusting of financial services providers. This is only natural, as most everyday Americans hold the financial sector primarily responsible for letting the world economy almost come to a crashing halt. In the view of the average person on ...
Views: 655 - How-To Utilize Facebook for Technology PR - by Submitted on Apr 24, 2011 from Kevin WaddelFacebook has become a popular venue to host technology brands, companies and organizations. Once you have set up a Facebook page, it is time to engage Facebook users through providing relevant information that will inspire online dialogue. Here are some simple ways to most effectively utilize ...
Views: 647 - ENERGY PR: VERSATILITY IS THE NAME OF THE GAME - by Submitted on Mar 05, 2012 from Kevin WaddelWhether enacting early stage energy PR, proactive and reactive crisis communications, or communicating long-term strategies and benefits for established brands, energy pr firms must use a cross-platform, multichannel approach. This means not only going after traditional media paths like ...
Views: 639 - Financial services PR firms can help the financial sector overcome months of bad press - by Submitted on Jun 24, 2011 from Kevin WaddelSocial media has revolutionized the way people interact with one another. Up until fairly recently people have been more inclined to ineract with one another in person. However, with the advent of the internet, this has become less and less the case. Individuals from all walks of life, from ...
Views: 637 - Telecom Public Relations: Cutting through the clutter - by Submitted on Oct 24, 2011 from Kevin WaddelApple launching a new version of its great IPhone. Research In Motion’s Blackberry under attack. Cisco’s woes well documented by the media… The noise level (or static, get the intended pun?) in the telecommunications industry is at an all-time high. Cutting through that clutter and being heard ...
Views: 634 - Consumer Health Public Relations - by Submitted on May 17, 2011 from Kevin WaddelHealth public relations is an impressively broad specialty, covering everything from hospital communication to PR about pharmaceutical development. Consumer health public relations is one fast-growing subspecialty within that category. Consumer health public relations often involves public ...
Views: 633 - Pharma Social Media Trends -Anna Martinelli - by Submitted on Jul 26, 2011 from Kevin WaddelPharma social media is a hot and rapidly-evolving topic. Blogs, social networking sites, wikis, mobile apps, and other social media platforms are becoming increasingly important venues for sharing information in a variety of sectors. The pharmaceutical industry, with its constant flow of new ...
Views: 630 - What does the client want? - by Submitted on Aug 02, 2010 from Kevin WaddelThe PR New York scene has certainly changed in the past few years. The revolution brought about the new media and the decline of the traditional media are just a few changes. At one point a successful program was judged by the volume of press clippings generated (before electronic retrieval ...
Views: 624 - Green public relations is about highlighting environmentally friendly policies - by Submitted on Nov 20, 2011 from Kevin WaddelWe all want clean air, blue skies and some form of pristine green space. As of late, it has become in fashion to say that whatever you are doing, it is green. Everything from cars to hotels have gone green, and strangely I can still chose to have my car painted silver, so maybe it’s not quite ...
Views: 617 - High Tech PR: Do Your Efforts Match Your Performance? - by Submitted on Mar 12, 2012 from Kevin WaddelHigh tech companies pride themselves on being on the cutting edge. They offer products and services that are groundbreaking and game changing. With fierce competition in virtually every hi tech sector, all high tech companies have the need to employ a consistent high tech PR strategy. If you ...
Views: 617 - Clean Tech PR Professionals Poised to “Clean Up” - by Submitted on Jan 05, 2012 from Kevin WaddelWith the direct and indirect costs of fossil-fuel-based energy climbing, the world is poised for a sea change in energy production and consumption. This landscape is ripe for good stories creating great opportunities for clean tech PR specialists. In evaluating clean tech PR firms or ...
Views: 613 - Health public relations firms can assist medical professionals in their struggle against bad press - by Submitted on Sep 30, 2011 from Kevin WaddelAs medical professionals, it is easy to forget how challenging and even frightening the practice of medicine can be to the layperson. Everyday people on the street have not had the years of training to help explain why certain medical treatments have a one hundred percent success rate and ...
Views: 613 - Smart Grid Public Relations: Raising Awareness - by Submitted on Jul 25, 2011 from Kevin WaddelIn 2011 there has been a strong focus on a greener world. It seems like a solution for cleaner technology and energy security is right around the corner. What most people don’t know is that a solution has already arrived and it is called the Smart Grid. Statistics gathered by Anto Budiardjo show ...
Views: 611 - Telecom PR: Dialing in the Right Strategies - by Submitted on Dec 17, 2011 from Kevin WaddelTelecom PR must penetrate multiple news sections. There’s telecom PR needed for finance, telecom PR needed for technology, telecom PR needed for lifestyle, telecom PR needed for international news and ever telecom PR needed for all of the digital publications solely dedicated to the space. A ...
Views: 610 - What it Takes to Make it at a PR New York firm these Days - by Submitted on Mar 11, 2011 from Kevin WaddelEvery day a number of resumes cross my desk from young hopefuls seeking a career in PR, particularly PR New York as this town is deemed to the capital of the trade. What does it take to make it at a PR New York firm? The ability to multitask at the speed of sound and the willingness to take on ...
Views: 610 - Hedge Fund PR: Some Tips - by Submitted on Oct 20, 2011 from Kevin WaddelHedge fund managers have long been known for secrecy and a desire to shun the spotlight. However, the business has become highly competitive and many hedge fund operators are coming to the realization that they need an advantage and perhaps that’s where hedge fund PR comes in… What good is ...
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