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Articles from Fabienne Fredrickson | Selfgrowth.com
- How to jump start your speaking experience - by Submitted on Apr 01, 2012 from Fabienne FredricksonWhen you are just starting to look for speaking opportunities, you may wonder where to begin. There are a number of organizations that look for speakers on a regular basis, sometimes monthly or even weekly. They may not pay you, but don’t let that stop you from accepting the gig. Every time you ...
Views: 970 - In Client Attraction, Focus on Service, Not Accumulation - by Submitted on Jun 01, 2011 from Fabienne FredricksonI’ve mentored a few already-successful solopreneurs recently who walk the line between ‘high-achiever’ and ‘overachiever’ and let me tell you, there IS a difference. You’ve heard me say many times that I work best with high-achieving go getters who know exactly what they want (usually it’s more ...
Views: 970 - How to create content for your newsletter - by Submitted on Feb 29, 2012 from Fabienne FredricksonClients ask me every week, “Fabienne, HOW do you come up with new content for your ezines every single week!? I can barely make the time to write one newsletter a month and I just don’t know what I’d talk about if I wrote it weekly or every other week! I’m busy enough networking, following up on ...
Views: 968 - Rub Elbows with Ideal Clients by Going Where They “Hang Out” - by Submitted on Dec 18, 2011 from Fabienne FredricksonThere are many reasons why people dislike networking and think it doesn’t work. It does work, although most people approach it in the wrong way or simply do it wrong. It’s usually because they’ve been told that networking is about going to as many events as they can and collecting as many ...
Views: 968 - Be strategic with your time when leading a group program - by Submitted on Jul 23, 2012 from Fabienne FredricksonIf you are just starting to run group programs, finding the right time slot may feel like a challenge. Sometimes my clients want to please everyone, so they ask the group that is forming what are the best times for them. What I have found as a rule of thumb is that whenever you ask for a ...
Views: 967(1 vote) - Office solutions for people not ready to rent space - by Submitted on Jul 01, 2012 from Fabienne FredricksonDo you see clients in person to provide your services? Some people are comfortable meeting clients in their home. Others find this awkward or inappropriate for a variety of reasons: - Children at home - Pets at home - Stress of housekeeping perfection - Decorating needs updating - Noisy ...
Views: 967 - Six steps to get started in the speaking business - by Submitted on Jul 10, 2012 from Fabienne FredricksonA lot of business owners enjoy speaking and want to build this aspect of their work. There is an entire industry devoted to professional speaking and very specific ways to work the system. Follow these six steps to build a speaking business for yourself. 1. The first thing to really look at ...
Views: 965 - How to get clients when you have more time than money - by Submitted on Jun 10, 2014 from Fabienne FredricksonWhen building your pipeline, there will be times you do all the right things like speak to groups, network and build your list. Yet, prospects are not saying yes and becoming clients. That means you probably have more time than money coming in. Now, I’m not a fan of lowering your prices, but ...
Views: 962(1 vote) - Four ways to enroll clients into group programs - by Submitted on May 31, 2012 from Fabienne FredricksonWhile individual coaching is the fastest path to cash, sometimes people prefer to run groups. If you have a busy practice, groups can be a wonderful way to leverage your time, so you get paid by multiple people for the same time slot. If groups appeal to you, here are a few tips to enroll ...
Views: 961 - How to Create Programs - by Submitted on Oct 28, 2011 from Fabienne FredricksonHere’s a strategy to help you increase your business, get more clients, scale your business, make a lot more money working less is about your program’s products and services, your offerings. I talked to a lot of my private clients, and those of my students, and they’re always asking how do I get ...
Views: 961 - How to pick the right name for your business - by Submitted on Apr 01, 2012 from Fabienne FredricksonSelecting the right business name can make a tremendous difference in attracting the right clients. A well-crafted name also helps communicate what you do quickly, making it that much easier to let people know how you can serve them. What I see with my clients however, is that they can tend ...
Views: 960 - The fastest way to get quality speaking gigs - by Submitted on Mar 26, 2012 from Fabienne FredricksonSpeaking to groups and organizations is an effective way to generate leads for your business. The audience gets a firsthand experience with you and your topic. When you deliver a well-crafted speech, you can inspire, educate and create a strong desire for potential clients to work with you. ...
Views: 959 - Tell Clients What To Expect, Upfront - by Submitted on May 01, 2011 from Fabienne FredricksonMy clients and I seem to talk a lot about implementing referral systems in business. Once a client and I have set up a few of the 10 steps of the Client Attraction System, there always comes a time when referrals (or shall we say, the lack of them) becomes the hot topic to focus on in our ...
Views: 958 - You MUST Use Conviction and Authority to Attract More Clients - by Submitted on Jun 28, 2011 from Fabienne FredricksonDid you know there is a way of BEING that literally makes or breaks your ability to attract clients in large numbers? The sad thing is, many self employed people don’t use it and, as a result, are literally letting prospective clients slip through their fingers, day in and day out, even if ...
Views: 958 - Focus on solutions and benefits in your elevator speech - by Submitted on Apr 05, 2012 from Fabienne FredricksonMost people in networking groups want to help you, knowing that you will help them too. Here’s how to make it easy for them. Start by coming up with answers to your pull marketing questions from the Client Attraction system. Think about: - What problems do your ideal clients ...
Views: 957 - How to Turn Your Business Failures into Growth and Success - by Submitted on Dec 23, 2011 from Fabienne FredricksonHere is your Client Attraction strategy tip for this week is about failure. I want to share a message with you about failure that is: failure is good. Now I mean that. Failure is good. I don’t wish failure on you everyday but a healthy small dose of failure in your business is one of the best ...
Views: 956 - Three crucial reasons why you should never lower your rates - by Submitted on Jun 19, 2014 from Fabienne FredricksonWhen you want to bring in some fast cash or if things have slowed down, you may feel tempted to attract clients by lowering your rates. This is an extremely common reaction and I understand why you might think it’s a quick fix. However, this is a strategy that will not serve you in the long ...
Views: 956 - How to Deal with Criticism - by Submitted on Jul 31, 2012 from Fabienne FredricksonWhether you like it or not, one thing that happens once you start multiplying your business is that you become a target for criticism. I’m not talking about criticism from your family or friends, because you may get that too, but I’m referring to criticism in your industry. Every time that I ...
Views: 955(1 vote) - Know your strategic alliances and best referral partners - by Submitted on Jan 21, 2012 from Fabienne FredricksonTo make networking even more effective for you (and to quickly increase your results), you’ll want to not only try to meet your ideal clients, but strategic alliances as well. Strategic alliances are people who share the same target audience or clients as you do, but whose company or service ...
Views: 954 - Is it time you charge for giving your signature talk? - by Submitted on Apr 05, 2012 from Fabienne FredricksonIf you are starting a business, speaking is an amazing marketing tool. When I started out, I spoke anywhere and everywhere I could for free during the first few years. I knew that this was a great way to gain exposure, build my name and my list. It’s an easy way to meet lots of people and give ...
Views: 953 - How to deliver high-value audio clips to attract clients - by Submitted on Jun 12, 2014 from Fabienne FredricksonDo you have a great idea for a series of strategies that are high-value to your clients, but aren’t sure how to deliver them? Creating short audio files can really grab your ideal clients’ attention. Creating short audio files can really grab your ideal clients’ attention. You send each one out ...
Views: 952 - Stop Doing What You’re Not Good At - by Submitted on Feb 22, 2012 from Fabienne FredricksonOne of the reasons that I want to teach you about delegating more and outsourcing is that there will be a point in your business if you’re not currently at that place right now where you will be so busy with clients or things that you’re doing that there will be no more time for you to offer to ...
Views: 951 - Top three strategies for pricing your information products - by Submitted on May 16, 2014 from Fabienne FredricksonDeciding on pricing for your products or service packages depends on several things. : Here are my top three strategies for selecting the right prices for your business. 1. Where does the product fit in your marketing funnel? : To attract more clients into your marketing funnel, you need a ...
Views: 951 - How to train your clients on working with you - by Submitted on Apr 20, 2012 from Fabienne FredricksonDo you ever worry about how to keep your more difficult clients satisfied? I recommend you start by establishing boundaries and rules about working with you and putting them into a contract or agreement. There are some people however, who tend not to read the contract or somehow forget these ...
Views: 950 - If You Don’t Currently Work With Your Ideal Client, Become A Detective And Do Some Fact Finding - by Submitted on Sep 17, 2011 from Fabienne FredricksonWhen it comes to your business, I really want you to stop serving anyone and everyone that comes your way Yes, that’s right. Does this sound counterintuitive and counterproductive when it comes to Client Attraction? It isn’t. It’s actually at the core of it, believe it or not, and one of the ...
Views: 949 - How To Define What You Really Do In Business - by Submitted on Mar 25, 2012 from Fabienne FredricksonHow do you define what you really do? This is a problem that many entrepreneurs have in terms of their marketing. For most entrepreneurs actually, but it’s especially so for people who do more than one thing in their business. I’m a big fan of saying, “Be known for one thing and one thing ...
Views: 948 - Skip the Marketing Jargon to Attract More Paying Clients - by Submitted on Jun 29, 2011 from Fabienne FredricksonMany people get tempted to use the fancy phrases that they use on a regular basis, in their marketing materials. Problem is they end up speaking “above” their prospects’ heads. I see this use of jargon all too often when visiting people’s websites and in networking groups. My impression is ...
Views: 948 - How to convert prospects who sign up for preview calls but not the programs - by Submitted on May 29, 2014 from Fabienne FredricksonMany of our students talk about how they have large numbers of prospects who sign up for preview calls but tend to not register for the bigger program. Business owners wonder if there is a way to convert prospects like this into paying clients. Here’s what we recommend: 1. Do a Little ...
Views: 947 - Think BIGGER About What’s Possible For You and Get Out of Your OWN Way! - by Submitted on Feb 22, 2012 from Fabienne FredricksonI once asked a few people to be part of my Research and Development team to find out what stopped them from getting out there in a BIG way to get clients. I also asked them to tell me the MOST they could see themselves making being self-employed. Honestly, I was saddened by the answers that ...
Views: 943 - How to Bring on Associates to Leverage You and Your Business - by Submitted on Apr 01, 2012 from Fabienne FredricksonWhen you get to a point in your business when you have a lot of clients and you’re at full practice capacity, sometimes you’re overwhelmed and it’s really hard to see the light at the end of the tunnel. You can’t make more money because there’s no more you to go around and no more time. This ...
Views: 941 - Two super simple ways to talk about results with clients - by Submitted on Sep 16, 2014 from Fabienne FredricksonIf you are a new small business owner without a long track record, you may find it difficult to talk to your potential clients about results. Sometimes students worry that results will vary for each person. Or, they aren’t sure what they can actually deliver. This makes it difficult for you to ...
Views: 941 - Get More Clients From Referrals With Centers Of Influence - by Submitted on Aug 03, 2011 from Fabienne FredricksonOne of the quickest ways to get more clients by getting referrals from your network and to get out there in a BIG way is to start telling your Centers of Influence (COIs) what you're up to in a face-to-face meeting. This can be in addition to sending them the introduction letter and this can be ...
Views: 939 - Aim To OVER-FILL Your Pipeline of Prospects - by Submitted on Jun 18, 2009 from Fabienne FredricksonToo many people ride the ‘feast or famine’ roller coaster of having clients, especially SUCCESSFUL entrepreneurs. Some months they have almost too many clients and are WAY too busy, and other months, they’re feeling the pinch. The well is dry and they’re digging their well when they’re thirsty. ...
Views: 932 - Make Your Practice Truly Noticeable (and Clients Will Come) - by Submitted on Aug 01, 2011 from Fabienne FredricksonThe topic of "wow-ing" clients comes up a lot with my own private coaching clients. Many of those who’ve attended my Client Attraction workshops have heard me recommend the book Raving Fans by Ken Blanchard. It’s about taking the client experience to a level that makes them literally RAVE about ...
Views: 932 - The most important element of any presentation you give - by Submitted on Jul 31, 2012 from Fabienne FredricksonWhenever you are making a presentation to a group, your top priority is to determine what you want the attendees to do. I call this the “Most Wanted Response” or the “Most Wanted Action”. Either way, you’ve got to know what you want people to do before you start planning what you’ll say. Why ...
Views: 932 - Focus your networking efforts on your ideal client - by Submitted on Jan 11, 2012 from Fabienne FredricksonBefore we move forward in your networking, we need to get really clear on who you want to meet. We’ll first focus on your ideal client. Now, to get clear on who your ideal client is, let’s first agree that there are several things that universally constitute an ideal client: • Those you ...
Views: 931 - How to Take Personal Responsibility - by Submitted on Feb 05, 2013 from Fabienne FredricksonToday’s topic is about taking personal responsibility for the results that you’re experiencing in your business. One of the things I believe makes or breaks someone’s chances for success in business is that of personal responsibility. I believe strongly in personal responsibility. I often call ...
Views: 930 - Rule #1 about marketing: set a goal and create a plan to achieve it - by Submitted on Apr 08, 2014 from Fabienne FredricksonIf you are wondering how to increase your business and client attraction, the most important first step is to set a specific goal. So many people in business, especially those just starting out, don’t have a goal. They just want to get some clients. That does not really work very well. I ...
Views: 922 - The best way to handle emails asking, “What do you charge?” - by Submitted on Aug 13, 2014 from Fabienne FredricksonMost business owners have experienced this common situation. You get an email inquiry asking about your fees as the first or only question. If you have responded with your pricing, you probably never heard from the person again, right? This is not the best way to reel in a potential ...
Views: 919 - How to take your book and launch an information product - by Submitted on Apr 01, 2012 from Fabienne FredricksonWriting a book is a smart idea to build business for a few reasons: 1. It’s a great way to set yourself up as an expert 2. Publishing a book is an impressive rite of passage 3. It provides your first pass at earning passive income So, I am all for books! Yet they do have one big limitation ...
Views: 918 - Two simple approaches to writing a great blog post - by Submitted on Jun 05, 2014 from Fabienne FredricksonThere are many ways to write a blog post that will attract clients, but I’m going to share two methods that are used most often. THE ORGANIZED APPROACH. With this method of writing blog posts, the title is written first. This sets the tone for the post and provides the overall idea. Some ...
Views: 917 - Getting the basics in place for launching a group coaching program - by Submitted on Jul 31, 2012 from Fabienne FredricksonAre you thinking about putting together a group coaching program? Conducting a group is a great way to boost income as you can serve many clients within the same time frame. And often the cost for clients is reduced since multiple people are on the phone line versus the price of private ...
Views: 914 - Taking the next step: what to do with clients who finish your program - by Submitted on Aug 14, 2014 from Fabienne FredricksonIf you’ve been in business for awhile, you have a number of clients who completed your initial program. You may wonder, “What can I do with these clients next?” They are a valuable group since they have already invested in working with you. Of course, you could create a whole new program or ...
Views: 912 - How To Get Clear On What Your Clients Need Most - by Submitted on Mar 25, 2012 from Fabienne FredricksonToday’s tip is about getting clear on your ideal clients’ biggest issues. Why do you want to get clear on their biggest issues? Because you want to get to know them really well. Why do you want to get to know them really well? Because you know what your ideal clients are struggling with, the ...
Views: 910 - Take time off to focus on your business - by Submitted on Dec 19, 2011 from Fabienne FredricksonSpeaking of going away… I know, you’re probably thinking, “What do you mean, schedule time off? I thought we were just getting started here?” But the thing is, it’s important to also schedule time off so that you can really focus on work while you’re at work. (How many burned-out entrepreneurs ...
Views: 910 - STOP SELLING! Let Testimonials Do It For You - by Submitted on Feb 24, 2012 from Fabienne FredricksonTestimonials are my favorite low-cost and high-impact Client Attraction tools. Getting testimonials from clients is a crucial element of your marketing plan and become a powerful tool for acquiring new clients. Best of all, testimonials do the ‘selling’ for you, even when you’re not ...
Views: 907 - How to Overcome Fear in Your Business - by Submitted on Sep 15, 2012 from Fabienne FredricksonToday, I want to talk to you about the inner game of client attraction. The marketing piece of client attraction is considered the outer game. It is what you do, it is the actions that you take, figuring out who your ideal client is and getting out there in a big way and all that good ...
Views: 906 - Two simple ways to find your ideal clients - by Submitted on Jan 22, 2012 from Fabienne FredricksonWouldn’t it be great if you could find your ideal clients all in one place? What if they were gathered together for you? That would sure make marketing a heck of a lot easier wouldn’t it? The good news is that this is completely possible! There are two basic ways to find your ideal clients ...
Views: 903 - Get more clients using the “know-like-trust” factor - by Submitted on Jan 11, 2012 from Fabienne FredricksonI can’t honestly remember where and when I first heard about the Know-Like-and-Trust Factor (who knows, I probably think I invented it! Ha!) It’s so ingrained in my way of thinking about networking, Client Attraction and Closing the Sale, that I take its origin for granted sometimes. But as ...
Views: 902 - What to do when fear gets in the way of taking action - by Submitted on Jul 17, 2014 from Fabienne FredricksonRecently a student told me how she had a lot of fear about her small business and how to get clients. She had an enormous number of opportunities coming her way, but she felt afraid to take any action. That fear made her feel like a failure and unworthy of such opportunity. As a result she was ...
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